Rascasse Audience Intelligence

Exfoliation (cosmetology) Audience in United States

A data profile of the people who buy, follow and care about Exfoliation (cosmetology) in United States — modelled from more than twelve digital signal sources. Exfoliation (cosmetology) has an estimated audience of 4,260,360 people in United States.

#14among Skin in United States#4157among Topic in United States#143in Beauty & Wellness

The average Exfoliation (cosmetology) fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BB cream, Eyelash extensions, Foundation (cosmetics), with strongest over-indexing on BB cream (9.14× the country average).

Demographically, the Exfoliation (cosmetology) audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exfoliation (cosmetology) fan in United States is more female, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for BB cream.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exfoliation (cosmetology) profile in United States.

Audience size
4.3M
in United States
Gender
79.0%♀
21.0% male
Age
35.8
average years
Country rank
#7620
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exfoliation (cosmetology) fans

79.0% are female, 21.0% are male, average age 35.8.

Fig. 02

Gender split

79.0%
Female
21.0%
Male
Demographic split for Exfoliation (cosmetology) audience in United States
MetricValue
Female79.0%
Male21.0%
Average age35.8
Estimated audience size4,260,360
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Exfoliation (cosmetology) audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Exfoliation (cosmetology) audience comes from United States.

Worldwide audience distribution share by country for Exfoliation (cosmetology)
CountryShare
Japan13.5%
United States11.6%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exfoliation (cosmetology) audience in United States is strongest.

Fig. 05

Top regions by affinity

Exfoliation (cosmetology) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.37×
02Louisiana~70K1.35×
03Georgia~200K1.33×
04California~600K1.27×
05Texas~500K1.23×
06Maryland~90K1.22×
07Alabama~70K1.19×
08North Carolina~100K1.15×
09Hawaii~20K1.15×
10Arkansas~40K1.13×
11New York~300K1.12×
12Virginia~100K1.10×
13South Carolina~70K1.10×
14Illinois~200K1.09×
15New Jersey~100K1.09×
16Florida~300K1.06×
17Arizona~90K1.05×
18Tennessee~90K1.05×
19Nevada~40K1.05×
20Delaware~10K1.05×
21Kansas~30K1.03×
22Nebraska~20K1.03×
23Minnesota~60K1.02×
24Oklahoma~50K1.02×
25Washington~90K1.01×
26Missouri~70K1.01×
27Michigan~100K1.00×
28Indiana~80K1.00×
29Connecticut~40K1.00×
30Kentucky~50K0.99×
31Ohio~100K0.98×
32Alaska~9K0.96×
33Washington, District of Columbia~10K0.95×
34Pennsylvania~100K0.94×
35Massachusetts~80K0.94×
36Iowa~30K0.94×
37Oregon~50K0.93×
38North Dakota~8K0.92×
39Wisconsin~60K0.90×
40West Virginia~20K0.90×
41South Dakota~9K0.90×
42New Mexico~20K0.89×
43Utah~30K0.87×
44Rhode Island~10K0.87×
45Idaho~20K0.84×
46Montana~10K0.81×
47Colorado~50K0.79×
48Maine~10K0.78×
49Vermont~6K0.78×
50New Hampshire~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Exfoliation (cosmetology), United States
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exfoliation (cosmetology) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exfoliation (cosmetology) audience
#·InterestCategoryAffinity×
01EucerinBeauty & Wellness12.43×
02BB creamBeauty & Wellness9.14×
03CC creamBeauty & Wellness7.12×
04Foundation (cosmetics)Beauty & Wellness6.23×
05Sustainable fashionFashion & Accessoires5.77×
06Eyelash extensionsBeauty & Wellness4.99×
07Lip glossBeauty & Wellness4.84×
08Anti-aging creamBeauty & Wellness4.65×
09Beauty & FashionBeauty & Wellness4.58×
10Eye linerBeauty & Wellness4.18×
11LipstickBeauty & Wellness3.98×
12Permanent makeupBeauty & Wellness3.65×
13WaxingBeauty & Wellness3.64×
14MoisturizerHome & Garden3.63×
15FacialBeauty & Wellness3.58×
16EyelashBeauty & Wellness3.34×
17Hair follicleBeauty & Wellness2.99×
18Healthy habitsHealth2.69×
19Macy'sShopping2.28×
20SephoraShopping2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exfoliation (cosmetology) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exfoliation (cosmetology) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.57×
Price SensitivityPREMIUM1.38×
Luxury OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exfoliation (cosmetology) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Community OrientationOPEN0.69×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exfoliation (cosmetology) have in United States?

Exfoliation (cosmetology) has an estimated audience of 4,260,360 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Exfoliation (cosmetology) fans?

79.0% of Exfoliation (cosmetology) fans are female, 21.0% are male, with an average age of 35.8 years.

03

Which brands do Exfoliation (cosmetology) fans like most?

Exfoliation (cosmetology) fans show strongest brand affinity for BB cream (9.14×), Eyelash extensions (4.99×), and Foundation (cosmetics) (6.23×) over the country average.

04

Where do Exfoliation (cosmetology) fans live in United States?

Exfoliation (cosmetology) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Exfoliation (cosmetology) fans also like?

Beyond Exfoliation (cosmetology) itself, the audience over-indexes on Eyelash extensions (4.99×), Foundation (cosmetics) (6.23×), Anti-aging cream (4.65×), and Moisturizer (3.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Exfoliation (cosmetology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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