Exfoliation (cosmetology) Audience in United States

Exfoliation (cosmetology) logo

Exfoliation (cosmetology) has an estimated audience of 4,260,360 people in United States. 79.0% are female, 21.0% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: BB cream, Eyelash extensions, Foundation (cosmetics), Anti-aging cream, Moisturizer.

The average Exfoliation (cosmetology) fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BB cream, Eyelash extensions, Foundation (cosmetics), with strongest over-indexing on BB cream (9.14× the country average). Demographically, the Exfoliation (cosmetology) audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Exfoliation (cosmetology) fans

Demographic split for Exfoliation (cosmetology) audience in United States
MetricValue
Female79.0%
Male21.0%
Average age35.8
Estimated audience size4,260,360

Audience persona

The typical Exfoliation (cosmetology) fan in United States is more female, around 35.8 years old, with strong Sustainability tendencies and a notable affinity for BB cream.

Top regions in United States

Top regions ranked by reach for Exfoliation (cosmetology) in United States
RegionReachAffinity
California628,1271.34×
Texas483,9941.32×
Florida313,1381.09×
New York289,0921.21×
Georgia176,2151.34×
Illinois163,6631.15×
North Carolina150,8001.18×
Pennsylvania136,7290.95×
Ohio129,6150.99×
New Jersey126,5951.17×
Virginia118,1641.14×
Michigan114,6931.03×
Arizona94,1701.08×
Washington91,4441.07×
Maryland91,4441.25×
Tennessee88,1891.03×
Massachusetts81,0660.97×
Indiana79,0891.02×
Louisiana75,1031.37×
South Carolina72,9651.14×
Alabama70,1501.18×
Missouri69,9971.02×
Minnesota63,0981.03×
Wisconsin56,9060.89×
Colorado54,2460.81×
Kentucky53,2961×
Mississippi48,9331.39×
Oklahoma47,8281.01×
Oregon46,4660.95×
Nevada44,1171.07×
Connecticut42,1650.99×
Arkansas40,5391.15×
Kansas33,9071.01×
Iowa32,0490.91×
Utah31,7150.83×
Hawaii21,7771.19×
Nebraska21,3411×
New Mexico18,7850.88×
Idaho16,2840.76×
West Virginia15,9500.8×
Washington, District of Columbia12,0410.94×
Delaware11,7071×
New Hampshire11,2930.67×
Rhode Island10,7140.79×
Maine10,1340.66×
Alaska7,9990.88×
Montana7,5300.64×
South Dakota7,4330.75×
North Dakota7,1030.81×
Vermont4,0140.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exfoliation (cosmetology) audience
BrandAffinityCategory
BB cream9.14×Beauty & Wellness
Eyelash extensions4.99×Beauty & Wellness
Foundation (cosmetics)6.23×Beauty & Wellness
Anti-aging cream4.65×Beauty & Wellness
Moisturizer3.63×Home & Garden
Facial3.58×Beauty & Wellness
Macy's2.28×Shopping
Beauty & Fashion4.58×Beauty & Wellness
Eyelash3.34×Beauty & Wellness
CC cream7.12×Beauty & Wellness
Lipstick3.98×Beauty & Wellness
Sephora2.24×Shopping
Hair follicle2.99×Beauty & Wellness
Sustainable fashion5.77×Fashion & Accessoires
Eye liner4.18×Beauty & Wellness
Lip gloss4.84×Beauty & Wellness
Waxing3.64×Beauty & Wellness
Healthy habits2.69×Health
Eucerin12.43×Beauty & Wellness
Permanent makeup3.65×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exfoliation (cosmetology) audience
TraitClusterScore
SustainabilityBALANCE1.8
Design AffinityPREMIUM1.46
Price SensitivityPREMIUM1.42
CreativityOPEN1.37
Luxury OrientationPREMIUM1.37
DIY MentalityTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Exfoliation (cosmetology)
CountryShare
Japan13.5%
United States11.6%
Brazil6.7%

See Exfoliation (cosmetology) audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Exfoliation (cosmetology) have in United States?

Exfoliation (cosmetology) has an estimated audience of 4,260,360 people in United States, concentrated in California and Texas.

What is the gender split and age of Exfoliation (cosmetology) fans?

79.0% of Exfoliation (cosmetology) fans are female, 21.0% are male, with an average age of 35.8 years.

Which brands do Exfoliation (cosmetology) fans like most?

Exfoliation (cosmetology) fans show strongest brand affinity for BB cream (9.14×), Eyelash extensions (4.99×), and Foundation (cosmetics) (6.23×) over the country average.

Where do Exfoliation (cosmetology) fans live in United States?

Exfoliation (cosmetology) fans in United States are most concentrated in California (reach 628,127), Texas (reach 483,994), and Florida (reach 313,138). These three regions account for the largest share of the active audience.

What other brands do Exfoliation (cosmetology) fans also like?

Beyond Exfoliation (cosmetology) itself, the audience over-indexes on Eyelash extensions (4.99×), Foundation (cosmetics) (6.23×), Anti-aging cream (4.65×), and Moisturizer (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exfoliation (cosmetology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.