Idealism Audience in Germany
Idealism has an estimated audience of 2,388,047 people in Germany. 66.8% are female, 33.2% are male, average age 37.2. Top brand affinities: Do it yourself (DIY), Ryanair, Bonprix, Meghan Markle, QVC.
Top brand affinities include Do it yourself (DIY), Ryanair, Bonprix, with strongest over-indexing on Do it yourself (DIY) (2.03× the country average). Demographically, the Idealism audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Category: Politics & Society · Type: Topic
Demographics of Idealism fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 37.2 |
| Estimated audience size | 2,388,047 |
Audience persona
The typical Idealism fan in Germany is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 2.03× | Home & Garden |
| Ryanair | 1.93× | Travel & Leisure |
| Bonprix | 2× | Shopping |
| Meghan Markle | 3.94× | Fashion & Accessoires |
| QVC | 1.69× | Movies & TV |
| S.S.C. Napoli | 3.84× | Sports |
| Veterinary medicine | 1.69× | Business & Career |
| Arnold Schwarzenegger | 2.68× | Movies & TV |
| Utopia | 2.97× | Politics & Society |
| Thermomix | 1.65× | Home & Garden |
| Low-carbohydrate diet | 1.65× | Food & Beverages |
| Tour de France | 2.03× | Sports |
| Leonardo DiCaprio | 1.94× | Movies & TV |
| FIS Alpine Ski World Cup | 2.57× | Sports |
| Minecraft | 2.12× | Games |
| Sports betting | 2.24× | Games |
| Zoo | 1.52× | Kids & Family |
| Iron Maiden | 2.53× | Music & Radio |
| EasyJet | 1.63× | Travel & Leisure |
| Christmas market | 1.61× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.39 |
| Family Orientation | CONSERVATISM | 1.25 |
| Convenience Orientation | PREMIUM | 1.21 |
| Pet Ownership | JOY | 1.19 |
| Sustainability | BALANCE | 1.18 |
| Extroversion | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Italy | 10.7% |
| Mexico | 9.1% |
See Idealism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Idealism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.