Idealism Audience in Germany
Idealism has an estimated audience of 2,388,047 people in Germany. 66.8% are female, 33.2% are male, average age 37.2. Top brand affinities: Rossmann, Artistic inspiration, Saving, Natural rubber, Ipekyol.
Top brand affinities include Rossmann, Artistic inspiration, Saving, with strongest over-indexing on Rossmann (2× the country average). Demographically, the Idealism audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Category: Politics & Society · Type: Topic
Demographics of Idealism fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 37.2 |
| Estimated audience size | 2,388,047 |
Audience persona
The typical Idealism fan in Germany is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2× | Shopping |
| Artistic inspiration | 1.7× | Arts & Culture |
| Saving | 1.89× | Business & Career |
| Natural rubber | 1.93× | Cars & Mobility |
| Ipekyol | 1.55× | Shopping |
| Caprivi Strip | 2.57× | |
| Catania | 2.31× | Travel & Leisure |
| Rhodiola | 2.23× | Health |
| Yves Klein | 1.63× | Fashion & Accessoires |
| Nutritional yeast | 1.52× | Food & Beverages |
| Gulf Air | 1.63× | Travel & Leisure |
| Jorja Fox | 1.72× | Movies & TV |
| Divergent series | 2.34× | Movies & TV |
| IPM | 1.57× | |
| Shannon Leto | 1.75× | Movies & TV |
| California University of Pennsylvania | 2.1× | Business & Career |
| Ivana (singer) | 1.68× | |
| richard speight jr | 1.53× | Movies & TV |
| Hippocrates | 1.63× | Politics & Society |
| Alexandre Desplat | 1.8× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.39 |
| Family Orientation | CONSERVATISM | 1.25 |
| Convenience Orientation | PREMIUM | 1.21 |
| Pet Ownership | JOY | 1.19 |
| Sustainability | BALANCE | 1.18 |
| Extroversion | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Italy | 10.7% |
| Mexico | 9.1% |
See Idealism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Idealism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.