Rascasse Audience Intelligence

Idealism Audience in Germany

A data profile of the people who buy, follow and care about Idealism in Germany — modelled from more than twelve digital signal sources. Idealism has an estimated audience of 2,388,047 people in Germany.

#1652among Topic in Germany#93in Politics & Society

The average Idealism fan in Germany is 37.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Do it yourself (DIY), Ryanair, TK Maxx, with strongest over-indexing on Do it yourself (DIY) (2.08× the country average).

Demographically, the Idealism audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Idealism fan in Germany is more female, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Do it yourself (DIY).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Idealism profile in Germany.

Audience size
2.4M
in Germany
Gender
66.8%♀
33.2% male
Age
37.2
average years
Country rank
#2782
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Idealism fans

66.8% are female, 33.2% are male, average age 37.2.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Idealism audience in Germany
MetricValue
Female66.8%
Male33.2%
Average age37.2
Estimated audience size2,388,047
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Idealism audience in Germany
Age bracketShare%
16-1920%
20-2924%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Idealism audience comes from Germany.

Worldwide audience distribution share by country for Idealism
CountryShare
United States27.5%
Italy10.7%
Mexico9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Idealism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Idealism fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~2M4.88×
02Rheinland-Pfalz~100K1.06×
03Berlin~100K1.05×
04Hessen~200K1.03×
05Hamburg~60K1.03×
06Saarland~30K0.95×
07Sachsen~100K0.94×
08Bremen~20K0.93×
09Nordrhein-Westfalen~500K0.91×
10Baden-Württemberg~300K0.91×
11Thüringen~50K0.90×
12Schleswig-Holstein~80K0.89×
13Niedersachsen~200K0.88×
14Mecklenburg-Vorpommern~40K0.86×
15Brandenburg~60K0.83×
16Sachsen-Anhalt~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Idealism, Germany
0.83×1.00×4.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Idealism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Idealism audience
#·InterestCategoryAffinity×
01FIS Alpine Ski World CupSports3.25×
02Non-alcoholic beverageFood & Beverages3.18×
03Keanu ReevesMovies & TV3.12×
04Salma HayekMovies & TV3.08×
05Sandra BullockMovies & TV3.08×
06Sports bettingGames2.91×
07Arnold SchwarzeneggerMovies & TV2.88×
08Anne HathawayMovies & TV2.31×
09ZooKids & Family2.21×
10Tour de FranceSports2.17×
11Do it yourself (DIY)Home & Garden2.08×
12FlixBusCars & Mobility2.03×
13Veterinary medicineBusiness & Career1.93×
14QVCMovies & TV1.86×
15Garden centreHome & Garden1.76×
16RyanairTravel & Leisure1.71×
17Solar energyHome & Garden1.70×
18Hardware storeHome & Garden1.67×
19TraditionPolitics & Society1.58×
20TK MaxxShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Idealism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Idealism audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.70×
TraditionCONSERVATISM1.58×
DIY MentalityTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Idealism audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.63×
Luxury OrientationPREMIUM0.65×
Price SensitivityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Idealism have in Germany?

Idealism has an estimated audience of 2,388,047 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Idealism fans?

66.8% of Idealism fans are female, 33.2% are male, with an average age of 37.2 years.

03

Which brands do Idealism fans like most?

Idealism fans show strongest brand affinity for Do it yourself (DIY) (2.08×), Ryanair (1.71×), and TK Maxx (1.55×) over the country average.

04

Where do Idealism fans live in Germany?

Idealism fans in Germany are most concentrated in Bayern (reach ~2M), Nordrhein-Westfalen (reach ~500K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Idealism fans also like?

Beyond Idealism itself, the audience over-indexes on Ryanair (1.71×), TK Maxx (1.55×), FlixBus (2.03×), and QVC (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Idealism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Idealism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →