A data profile of the people who buy, follow and care about Idealism in Italy — modelled from more than twelve digital signal sources. Idealism has an estimated audience of 5,819,524 people in Italy.
Idealism has an estimated audience of 5,819,524 people in Italy. 67.4% are female, 32.6% are male, average age 42.1. Top brand affinities: Coop, HVAC, Lidl, Wikipedia, Confectionery.
Top brand affinities include Coop, HVAC, Lidl, with strongest over-indexing on Coop (1.84× the country average).
Demographically, the Idealism audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Idealism fan in Italy is more female, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Idealism profile in Italy.
67.4% are female, 32.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 42.1 |
| Estimated audience size | 5,819,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Idealism audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.5% |
| Italy | 10.7% |
| Mexico | 9.1% |
The strongest cross-interests of the Idealism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HVAC | Home & Garden | 2.63× | ||
| 02 | Carrefour Market | Shopping | 2.63× | ||
| 03 | Tableware | Food & Beverages | 2.63× | ||
| 04 | Hardware store | Home & Garden | 2.57× | ||
| 05 | Face powder | Beauty & Wellness | 2.42× | ||
| 06 | Air conditioning | Technology & Electronics | 2.41× | ||
| 07 | Cleanliness | Home & Garden | 2.19× | ||
| 08 | Washing machine | Home & Garden | 2.18× | ||
| 09 | Modern architecture | Arts & Culture | 2.01× | ||
| 10 | Wikipedia | Internet & Social Media | 1.99× | ||
| 11 | Zoo | Kids & Family | 1.98× | ||
| 12 | Genetics | Kids & Family | 1.90× | ||
| 13 | Espresso | Food & Beverages | 1.85× | ||
| 14 | Coop | Food & Beverages | 1.84× | ||
| 15 | Confectionery | Food & Beverages | 1.70× | ||
| 16 | Slovenia | Travel & Leisure | 1.68× | ||
| 17 | Milk | Food & Beverages | 1.61× | ||
| 18 | Lidl | Shopping | 1.59× | ||
| 19 | Innovation | Business & Career | 1.58× | ||
| 20 | Instant messaging | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Career Orientation | POWER | 1.47× | |
| Individualism | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Mindfulness | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Idealism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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