Idealism Audience in United States

Idealism has an estimated audience of 15,035,934 people in United States. 72.0% are female, 28.0% are male, average age 37.7. Top regions: California, New York, Texas. Top brand affinities: Jean Paul Gaultier, Milwaukee Brewers, San Diego Padres, Fanatics, Speech recognition.

The average Idealism fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jean Paul Gaultier, Milwaukee Brewers, San Diego Padres, with strongest over-indexing on Jean Paul Gaultier (3.91× the country average). Demographically, the Idealism audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Idealism fans

Demographic split for Idealism audience in United States
MetricValue
Female72.0%
Male28.0%
Average age37.7
Estimated audience size15,035,934

Audience persona

The typical Idealism fan in United States is more female, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Jean Paul Gaultier.

Top regions in United States

Top regions ranked by reach for Idealism in United States
RegionReachAffinity
California2,124,9991.29×
New York1,803,5882.15×
Texas1,025,0460.79×
Florida748,2790.74×
Pennsylvania621,1881.23×
Illinois582,6361.16×
Maryland543,8402.1×
Virginia538,0641.47×
Massachusetts534,3301.8×
New Jersey488,1521.28×
Georgia454,8150.98×
Washington437,1371.45×
North Carolina412,9480.91×
Ohio305,7840.66×
Michigan287,1240.73×
Tennessee236,9980.79×
Colorado235,6000.99×
Arizona233,0170.76×
Washington, District of Columbia228,0205.05×
Connecticut196,1341.3×
Oregon195,9861.14×
Indiana179,0830.65×
Louisiana164,0490.85×
Missouri159,1930.66×
South Carolina155,6840.69×
Wisconsin150,7310.67×
Minnesota141,0510.65×
Alabama127,5140.61×
Kentucky121,0670.64×
Oklahoma103,9650.62×
Nevada98,1370.67×
Utah89,0760.66×
Mississippi80,7220.65×
Arkansas79,6050.64×
Kansas75,2470.64×
Iowa72,6670.59×
Maine63,9091.19×
Rhode Island63,2021.32×
New Hampshire54,1370.91×
New Mexico53,4860.71×
Idaho50,2970.67×
Hawaii48,0470.74×
Vermont47,3861.8×
Nebraska45,3310.6×
West Virginia44,1660.63×
Montana35,7060.86×
Delaware33,6930.81×
Alaska20,4020.63×
South Dakota17,5550.51×
North Dakota15,1350.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Idealism audience
BrandAffinityCategory
Jean Paul Gaultier3.91×Fashion & Accessoires
Milwaukee Brewers1.67×Sports
San Diego Padres2.13×Sports
Fanatics1.54×Fashion & Accessoires
Speech recognition1.82×Technology & Electronics
Coin Master1.71×Games
Medicinal plants1.67×Health
Atlético Madrid1.67×Sports
Tattoo removal1.68×Fashion & Accessoires
Moto Guzzi1.84×Cars & Mobility
Valencia CF1.94×Sports
Road crew2.33×Politics & Society
Wizz Air2.18×Travel & Leisure
Piaggio1.7×Cars & Mobility
Michelle Phan1.65×Fashion & Accessoires
Capri Sun1.56×Food & Beverages
Freedom of thought1.5×Politics & Society
Chris Crocker1.78×Internet & Social Media
Deportivo Alavés1.52×Sports
Peter Alexander1.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Idealism audience
TraitClusterScore
ExtroversionTHRILL1.27
TraditionCONSERVATISM1.17
Price SensitivityPREMIUM1.14
SpiritualityBALANCE1.09
IndividualismJOY1.08
Family OrientationCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Idealism
CountryShare
United States27.7%
Italy10.7%
Mexico9.1%

See Idealism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Idealism have in United States?

Idealism has an estimated audience of 15,035,934 people in United States, concentrated in California and New York.

What is the gender split and age of Idealism fans?

72.0% of Idealism fans are female, 28.0% are male, with an average age of 37.7 years.

Which brands do Idealism fans like most?

Idealism fans show strongest brand affinity for Jean Paul Gaultier (3.91×), Milwaukee Brewers (1.67×), and San Diego Padres (2.13×) over the country average.

Where do Idealism fans live in United States?

Idealism fans in United States are most concentrated in California (reach 2,124,999), New York (reach 1,803,588), and Texas (reach 1,025,046). These three regions account for the largest share of the active audience.

What other brands do Idealism fans also like?

Beyond Idealism itself, the audience over-indexes on Milwaukee Brewers (1.67×), San Diego Padres (2.13×), Fanatics (1.54×), and Speech recognition (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Idealism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.