Idealism Audience in United States
Idealism has an estimated audience of 15,035,934 people in United States. 72.0% are female, 28.0% are male, average age 37.7. Top regions: California, New York, Texas. Top brand affinities: Ural Mountains, Mad About You, Ext JS, Mount Takao, Cadaqués.
The average Idealism fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ural Mountains, Mad About You, Ext JS, with strongest over-indexing on Ural Mountains (1.78× the country average). Demographically, the Idealism audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Idealism fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 37.7 |
| Estimated audience size | 15,035,934 |
Audience persona
The typical Idealism fan in United States is more female, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Ural Mountains.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,124,999 | 1.29× |
| New York | 1,803,588 | 2.15× |
| Texas | 1,025,046 | 0.79× |
| Florida | 748,279 | 0.74× |
| Pennsylvania | 621,188 | 1.23× |
| Illinois | 582,636 | 1.16× |
| Maryland | 543,840 | 2.1× |
| Virginia | 538,064 | 1.47× |
| Massachusetts | 534,330 | 1.8× |
| New Jersey | 488,152 | 1.28× |
| Georgia | 454,815 | 0.98× |
| Washington | 437,137 | 1.45× |
| North Carolina | 412,948 | 0.91× |
| Ohio | 305,784 | 0.66× |
| Michigan | 287,124 | 0.73× |
| Tennessee | 236,998 | 0.79× |
| Colorado | 235,600 | 0.99× |
| Arizona | 233,017 | 0.76× |
| Washington, District of Columbia | 228,020 | 5.05× |
| Connecticut | 196,134 | 1.3× |
| Oregon | 195,986 | 1.14× |
| Indiana | 179,083 | 0.65× |
| Louisiana | 164,049 | 0.85× |
| Missouri | 159,193 | 0.66× |
| South Carolina | 155,684 | 0.69× |
| Wisconsin | 150,731 | 0.67× |
| Minnesota | 141,051 | 0.65× |
| Alabama | 127,514 | 0.61× |
| Kentucky | 121,067 | 0.64× |
| Oklahoma | 103,965 | 0.62× |
| Nevada | 98,137 | 0.67× |
| Utah | 89,076 | 0.66× |
| Mississippi | 80,722 | 0.65× |
| Arkansas | 79,605 | 0.64× |
| Kansas | 75,247 | 0.64× |
| Iowa | 72,667 | 0.59× |
| Maine | 63,909 | 1.19× |
| Rhode Island | 63,202 | 1.32× |
| New Hampshire | 54,137 | 0.91× |
| New Mexico | 53,486 | 0.71× |
| Idaho | 50,297 | 0.67× |
| Hawaii | 48,047 | 0.74× |
| Vermont | 47,386 | 1.8× |
| Nebraska | 45,331 | 0.6× |
| West Virginia | 44,166 | 0.63× |
| Montana | 35,706 | 0.86× |
| Delaware | 33,693 | 0.81× |
| Alaska | 20,402 | 0.63× |
| South Dakota | 17,555 | 0.51× |
| North Dakota | 15,135 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ural Mountains | 1.78× | Travel & Leisure |
| Mad About You | 1.67× | Movies & TV |
| Ext JS | 2.13× | Technology & Electronics |
| Mount Takao | 1.65× | Travel & Leisure |
| Cadaqués | 1.67× | Travel & Leisure |
| Singapore Flyer | 1.55× | Travel & Leisure |
| The Boomtown Rats | 1.67× | Music & Radio |
| Caaguazú Department | 1.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| Tradition | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1.14 |
| Spirituality | BALANCE | 1.09 |
| Individualism | JOY | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Italy | 10.7% |
| Mexico | 9.1% |
See Idealism audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Idealism have in United States?
Idealism has an estimated audience of 15,035,934 people in United States, concentrated in California and New York.
What is the gender split and age of Idealism fans?
72.0% of Idealism fans are female, 28.0% are male, with an average age of 37.7 years.
Which brands do Idealism fans like most?
Idealism fans show strongest brand affinity for Ural Mountains (1.78×), Mad About You (1.67×), and Ext JS (2.13×) over the country average.
Where do Idealism fans live in United States?
Idealism fans in United States are most concentrated in California (reach 2,124,999), New York (reach 1,803,588), and Texas (reach 1,025,046). These three regions account for the largest share of the active audience.
What other brands do Idealism fans also like?
Beyond Idealism itself, the audience over-indexes on Mad About You (1.67×), Ext JS (2.13×), Mount Takao (1.65×), and Cadaqués (1.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Idealism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.