Rascasse Audience Intelligence

Idealism Audience in United States

A data profile of the people who buy, follow and care about Idealism in United States — modelled from more than twelve digital signal sources. Idealism has an estimated audience of 15,035,934 people in United States.

#1581among Topic in United States#142in Politics & Society

The average Idealism fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Recipes, X, Britney Spears, with strongest over-indexing on Recipes (1.84× the country average).

Demographically, the Idealism audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Idealism fan in United States is more female, around 37.7 years old, with strong Tradition tendencies and a notable affinity for Recipes.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Idealism profile in United States.

Audience size
15M
in United States
Gender
72.0%♀
28.0% male
Age
37.7
average years
Country rank
#2329
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Idealism fans

72.0% are female, 28.0% are male, average age 37.7.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Idealism audience in United States
MetricValue
Female72.0%
Male28.0%
Average age37.7
Estimated audience size15,035,934
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Idealism audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4920%
50+17%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Idealism audience comes from United States.

Worldwide audience distribution share by country for Idealism
CountryShare
United States27.5%
Italy10.7%
Mexico9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Idealism audience in United States is strongest.

Fig. 05

Top regions by affinity

Idealism fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K4.89×
02Maryland~600K2.13×
03New York~1.5M1.99×
04Massachusetts~500K1.83×
05Vermont~40K1.69×
06Virginia~500K1.45×
07Washington~400K1.44×
08Connecticut~200K1.36×
09Rhode Island~60K1.31×
10New Jersey~500K1.28×
11California~2M1.24×
12Pennsylvania~600K1.19×
13Illinois~600K1.19×
14Maine~60K1.17×
15Oregon~200K1.12×
16Colorado~200K0.96×
17New Hampshire~60K0.95×
18Georgia~400K0.94×
19North Carolina~400K0.94×
20Delaware~40K0.91×
21Montana~40K0.86×
22Louisiana~200K0.85×
23Hawaii~50K0.80×
24Texas~1M0.77×
25Alaska~20K0.77×
26Tennessee~200K0.76×
27New Mexico~60K0.76×
28Minnesota~200K0.73×
29Michigan~300K0.72×
30Arizona~200K0.72×
31Arkansas~90K0.71×
32West Virginia~50K0.71×
33Florida~700K0.70×
34Kansas~80K0.69×
35Idaho~50K0.69×
36Ohio~300K0.68×
37Indiana~200K0.68×
38Missouri~200K0.68×
39Wisconsin~200K0.68×
40South Carolina~200K0.68×
41Nevada~100K0.68×
42Utah~90K0.67×
43Mississippi~80K0.67×
44Nebraska~50K0.67×
45South Dakota~20K0.66×
46North Dakota~20K0.66×
47Kentucky~100K0.65×
48Oklahoma~100K0.64×
49Iowa~80K0.64×
50Alabama~100K0.62×
Fig. 06

Affinity by region

Affinity by region — Idealism, United States
0.62×1.00×4.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Idealism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Idealism audience
#·InterestCategoryAffinity×
01Britney SpearsMusic & Radio3.03×
02TraditionPolitics & Society2.09×
03Beauty salonsBeauty & Wellness1.89×
04RecipesFood & Beverages1.84×
05Nonprofit organizationPolitics & Society1.76×
06PinterestInternet & Social Media1.75×
07InsuranceBusiness & Career1.74×
08Health careBusiness & Career1.73×
09Country musicMusic & Radio1.73×
10FurnitureHome & Garden1.72×
11ReligionBusiness & Career1.71×
12Credit cardsBusiness & Career1.70×
13WineFood & Beverages1.68×
14BarbecueFood & Beverages1.67×
15XInternet & Social Media1.63×
16Alcoholic beveragesFood & Beverages1.60×
17MedicineBusiness & Career1.60×
18SmartphonesTechnology & Electronics1.56×
19BeerFood & Beverages1.55×
20EBayShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Idealism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Idealism audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.09×
Need for SecurityCONSERVATISM1.74×
SpiritualityBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Idealism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Design AffinityPREMIUM0.76×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Idealism have in United States?

Idealism has an estimated audience of 15,035,934 people in United States, concentrated in California and New York.

02

What is the gender split and age of Idealism fans?

72.0% of Idealism fans are female, 28.0% are male, with an average age of 37.7 years.

03

Which brands do Idealism fans like most?

Idealism fans show strongest brand affinity for Recipes (1.84×), X (1.63×), and Britney Spears (3.03×) over the country average.

04

Where do Idealism fans live in United States?

Idealism fans in United States are most concentrated in California (reach ~2M), New York (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Idealism fans also like?

Beyond Idealism itself, the audience over-indexes on X (1.63×), Britney Spears (3.03×), Alcoholic beverages (1.6×), and Furniture (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Idealism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Idealism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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