A data profile of the people who buy, follow and care about Idealism in Spain — modelled from more than twelve digital signal sources. Idealism has an estimated audience of 2,822,208 people in Spain.
Idealism has an estimated audience of 2,822,208 people in Spain. 73.4% are female, 26.6% are male, average age 42.8. Top brand affinities: Real Sociedad, Aldi, Bruce Willis, Refrigerator, Julio Iglesias.
Top brand affinities include Real Sociedad, Aldi, Bruce Willis, with strongest over-indexing on Real Sociedad (2.94× the country average).
Demographically, the Idealism audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Idealism fan in Spain is more female, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Real Sociedad.
The key figures that characterise the Idealism profile in Spain.
73.4% are female, 26.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 42.8 |
| Estimated audience size | 2,822,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 22% |
of the worldwide Idealism audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.5% |
| Italy | 10.7% |
| Mexico | 9.1% |
The strongest cross-interests of the Idealism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bruce Willis | Movies & TV | 3.23× | ||
| 02 | Duolingo | Business & Career | 3.23× | ||
| 03 | Real Valladolid | Sports | 3.00× | ||
| 04 | Real Sociedad | Sports | 2.94× | ||
| 05 | SD Eibar | Sports | 2.93× | ||
| 06 | Rail transport | Travel & Leisure | 2.87× | ||
| 07 | Soft drinks | Food & Beverages | 2.80× | ||
| 08 | Refrigerator | Home & Garden | 2.71× | ||
| 09 | Public transport | Cars & Mobility | 2.70× | ||
| 10 | Preventive healthcare | Health | 2.36× | ||
| 11 | Confectionery | Food & Beverages | 2.21× | ||
| 12 | Tradition | Politics & Society | 2.14× | ||
| 13 | Genetics | Kids & Family | 2.10× | ||
| 14 | Aldi | Shopping | 2.01× | ||
| 15 | Julio Iglesias | Music & Radio | 1.97× | ||
| 16 | Supermarket | Shopping | 1.79× | ||
| 17 | Online newspaper | News | 1.60× | ||
| 18 | Sevilla FC | Sports | 1.59× | ||
| 19 | Religion | Business & Career | 1.56× | ||
| 20 | Discount stores | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Individualism | JOY | 1.51× | |
| Tradition | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Early Adopter Mentality | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Idealism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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