Idealism Audience in Mexico
Idealism has an estimated audience of 4,952,827 people in Mexico. 73.1% are female, 26.9% are male, average age 30.5. Top brand affinities: Catholic Church, MSN, Sarcasm, Pedro Pascal, Travel agency.
Top brand affinities include Catholic Church, MSN, Sarcasm, with strongest over-indexing on Catholic Church (2.09× the country average). Demographically, the Idealism audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Category: Politics & Society · Type: Topic
Demographics of Idealism fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 30.5 |
| Estimated audience size | 4,952,827 |
Audience persona
The typical Idealism fan in Mexico is more female, around 30.5 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.09× | Politics & Society |
| MSN | 2.25× | News |
| Sarcasm | 2.25× | Politics & Society |
| Pedro Pascal | 2.25× | Movies & TV |
| Travel agency | 2.25× | Travel & Leisure |
| Puma | 1.72× | Fashion & Accessoires |
| Game consoles | 1.68× | Technology & Electronics |
| Banana | 1.9× | Food & Beverages |
| Freeware | 2.25× | Technology & Electronics |
| Dentistry | 2.25× | Business & Career |
| Skin care | 1.7× | Beauty & Wellness |
| Manicure | 2.25× | Beauty & Wellness |
| Office 365 | 2.25× | Technology & Electronics |
| Wattpad | 2.25× | Internet & Social Media |
| El País | 2.05× | News |
| Art jewelry | 2.25× | Fashion & Accessoires |
| Children's clothing | 1.77× | Fashion & Accessoires |
| Hair care | 1.63× | Beauty & Wellness |
| Bruce Willis | 2.25× | Movies & TV |
| Google Drive | 2.25× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.86 |
| Price Sensitivity | PREMIUM | 1.55 |
| Design Affinity | PREMIUM | 1.48 |
| Luxury Orientation | PREMIUM | 1.37 |
| Travelling | THRILL | 1.36 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Italy | 10.7% |
| Mexico | 9.1% |
See Idealism audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Idealism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.