A data profile of the people who buy, follow and care about Face powder in Italy — modelled from more than twelve digital signal sources. Face powder has an estimated audience of 4,161,484 people in Italy.
The average Face powder fan in Italy is 38.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Concealer, Foundation (cosmetics), Eye shadow, with strongest over-indexing on Concealer (15.4× the country average).
Demographically, the Face powder audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Face powder fan in Italy is more female, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Concealer.
The key figures that characterise the Face powder profile in Italy.
87.4% are female, 12.6% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 87.4% |
| Male | 12.6% |
| Average age | 38.0 |
| Estimated audience size | 4,161,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Face powder audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 20.0% |
| China | 10.8% |
| United States | 9.8% |
Where the Face powder audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~90K | 1.14× | |
| 02 | Calabria | ~100K | 1.08× | |
| 03 | Trentino-Alto Adige/Südtirol | ~90K | 1.08× | |
| 04 | Umbria | ~70K | 1.03× | |
| 05 | Sardinia | ~100K | 1.02× | |
| 06 | Marche | ~100K | 1.01× | |
| 07 | Basilicata | ~40K | 1.01× | |
| 08 | Liguria | ~100K | 1.00× | |
| 09 | Abruzzo | ~90K | 1.00× | |
| 10 | Molise | ~20K | 1.00× | |
| 11 | Puglia | ~300K | 0.98× | |
| 12 | Sicilia | ~400K | 0.97× | |
| 13 | Tuscany | ~300K | 0.97× | |
| 14 | Veneto | ~300K | 0.96× | |
| 15 | Piedmont | ~300K | 0.96× | |
| 16 | Campania | ~400K | 0.95× | |
| 17 | Emilia-Romagna | ~300K | 0.95× | |
| 18 | Lazio | ~500K | 0.93× | |
| 19 | Lombardy | ~600K | 0.89× | |
| 20 | Aosta Valley | 0.00× |
The strongest cross-interests of the Face powder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concealer | Beauty & Wellness | 15.40× | ||
| 02 | Rouge (cosmetics) | Beauty & Wellness | 14.03× | ||
| 03 | Oryza sativa | Food & Beverages | 10.67× | ||
| 04 | Foundation (cosmetics) | Beauty & Wellness | 9.25× | ||
| 05 | Eye shadow | Beauty & Wellness | 6.33× | ||
| 06 | Lip gloss | Beauty & Wellness | 6.01× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 4.49× | ||
| 08 | Mascara | Beauty & Wellness | 4.47× | ||
| 09 | Eyelash | Beauty & Wellness | 4.37× | ||
| 10 | Eyebrow | Beauty & Wellness | 4.10× | ||
| 11 | Artificial nails | Beauty & Wellness | 3.99× | ||
| 12 | Eye liner | Beauty & Wellness | 3.95× | ||
| 13 | Culinary art | Arts & Culture | 3.67× | ||
| 14 | Nail polish | Beauty & Wellness | 3.56× | ||
| 15 | Nail salon | Beauty & Wellness | 3.52× | ||
| 16 | Manicure | Beauty & Wellness | 3.06× | ||
| 17 | Message in a Bottle (film) | Movies & TV | 2.55× | ||
| 18 | Woman | Kids & Family | 1.99× | ||
| 19 | Recipes | Food & Beverages | 1.84× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.21× | |
| Creativity | OPEN | 1.70× | |
| Tradition | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.76× |
Face powder has an estimated audience of 4,161,484 people in Italy, concentrated in Lombardy and Lazio.
87.4% of Face powder fans are female, 12.6% are male, with an average age of 38.0 years.
Face powder fans show strongest brand affinity for Concealer (15.4×), Foundation (cosmetics) (9.25×), and Eye shadow (6.33×) over the country average.
Face powder fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Face powder itself, the audience over-indexes on Foundation (cosmetics) (9.25×), Eye shadow (6.33×), Lip gloss (6.01×), and Message in a Bottle (film) (2.55×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Face powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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