Rascasse Audience Intelligence

Avocado Audience in United States

A data profile of the people who buy, follow and care about Avocado in United States — modelled from more than twelve digital signal sources. Avocado has an estimated audience of 6,386,858 people in United States.

#11among Fruit in United States#3224among Topic in United States#391in Food & Beverages

The average Avocado fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Potbelly Sandwich Works, Pret a Manger, Hair follicle, with strongest over-indexing on Potbelly Sandwich Works (4.53× the country average).

Demographically, the Avocado audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avocado fan in United States is more female, around 40.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Potbelly Sandwich Works.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avocado profile in United States.

Audience size
6.4M
in United States
Gender
70.3%♀
29.7% male
Age
40.2
average years
Country rank
#5427
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Avocado fans

70.3% are female, 29.7% are male, average age 40.2.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Avocado audience in United States
MetricValue
Female70.3%
Male29.7%
Average age40.2
Estimated audience size6,386,858
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Avocado audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4923%
50+22%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Avocado audience comes from United States.

Worldwide audience distribution share by country for Avocado
CountryShare
United States23.0%
Mexico5.2%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avocado audience in United States is strongest.

Fig. 05

Top regions by affinity

Avocado fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K1.31×
02Arkansas~70K1.24×
03Mississippi~60K1.20×
04California~800K1.16×
05New York~400K1.16×
06New Jersey~200K1.15×
07Washington~100K1.15×
08Georgia~200K1.12×
09Texas~600K1.08×
10Hawaii~30K1.06×
11Pennsylvania~200K1.05×
12Florida~500K1.04×
13North Carolina~200K1.04×
14Kentucky~80K1.04×
15Oregon~80K1.03×
16Oklahoma~70K1.03×
17Massachusetts~100K1.02×
18South Carolina~100K1.02×
19Maryland~100K1.01×
20Missouri~100K1.01×
21Kansas~50K1.01×
22Virginia~200K1.00×
23Alabama~90K1.00×
24Connecticut~60K1.00×
25South Dakota~10K0.99×
26Illinois~200K0.98×
27Michigan~200K0.98×
28Arizona~100K0.98×
29Delaware~20K0.98×
30Ohio~200K0.97×
31Tennessee~100K0.97×
32Indiana~100K0.97×
33Wisconsin~90K0.97×
34Nebraska~30K0.97×
35Idaho~30K0.97×
36Minnesota~90K0.96×
37North Dakota~10K0.96×
38Alaska~10K0.95×
39Iowa~50K0.94×
40New Mexico~30K0.94×
41Utah~50K0.93×
42Montana~20K0.93×
43Nevada~60K0.90×
44Vermont~10K0.90×
45Rhode Island~20K0.89×
46West Virginia~30K0.88×
47New Hampshire~20K0.87×
48Maine~20K0.87×
49Colorado~80K0.84×
50Washington, District of Columbia~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Avocado, United States
0.78×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avocado audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avocado audience
#·InterestCategoryAffinity×
01Pret a MangerFood & Beverages12.08×
02Financial Planning AssociationBusiness & Career9.97×
03Potbelly Sandwich WorksFood & Beverages4.53×
04QuinoaFood & Beverages3.67×
05ChipotleFood & Beverages2.76×
06DetoxHealth2.51×
07Firehouse SubsFood & Beverages2.01×
08Hair follicleBeauty & Wellness1.81×
09Jersey Mike's SubsFood & Beverages1.81×
10CarrotFood & Beverages1.80×
11AlmondFood & Beverages1.78×
12KetosisHealth1.72×
13Human hair growthHealth1.71×
14Toilet paperHome & Garden1.71×
15Olive oilFood & Beverages1.70×
16SweetgreenFood & Beverages1.66×
17SuperfoodFood & Beverages1.65×
18BrothFood & Beverages1.56×
19SupernaturalsHealth1.54×
20CollagenBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avocado audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avocado audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.20×
Convenience OrientationPREMIUM1.02×
IndulgenceJOY1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avocado audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Risk AppetiteTHRILL0.79×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Avocado have in United States?

Avocado has an estimated audience of 6,386,858 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Avocado fans?

70.3% of Avocado fans are female, 29.7% are male, with an average age of 40.2 years.

03

Which brands do Avocado fans like most?

Avocado fans show strongest brand affinity for Potbelly Sandwich Works (4.53×), Pret a Manger (12.08×), and Hair follicle (1.81×) over the country average.

04

Where do Avocado fans live in United States?

Avocado fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Avocado fans also like?

Beyond Avocado itself, the audience over-indexes on Pret a Manger (12.08×), Hair follicle (1.81×), Human hair growth (1.71×), and Jersey Mike's Subs (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Avocado audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Avocado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →