Avocado Audience in United States

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Avocado has an estimated audience of 6,386,858 people in United States. 70.3% are female, 29.7% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Pret a Manger, Potbelly Sandwich Works, Hair follicle, Human hair growth, Firehouse Subs.

The average Avocado fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pret a Manger, Potbelly Sandwich Works, Hair follicle, with strongest over-indexing on Pret a Manger (12.08× the country average). Demographically, the Avocado audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Avocado fans

Demographic split for Avocado audience in United States
MetricValue
Female70.3%
Male29.7%
Average age40.2
Estimated audience size6,386,858

Audience persona

The typical Avocado fan in United States is more female, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Pret a Manger.

Top regions in United States

Top regions ranked by reach for Avocado in United States
RegionReachAffinity
California848,6871.21×
Texas632,3841.15×
Florida496,3211.15×
New York447,4081.25×
Pennsylvania232,8341.08×
Georgia227,4601.16×
Illinois222,5121.05×
North Carolina204,3571.06×
Ohio197,2071×
New Jersey187,6011.15×
Michigan168,6321.01×
Virginia159,0411.02×
Washington158,8381.24×
Massachusetts132,8291.06×
Tennessee127,9421×
Arizona126,5740.97×
Maryland114,6681.04×
Indiana111,9350.96×
Missouri103,9981.01×
Louisiana102,6361.25×
South Carolina98,3051.02×
Wisconsin92,4200.96×
Colorado89,7930.89×
Minnesota87,9790.96×
Alabama85,1700.95×
Kentucky80,3381×
Oregon77,4071.06×
Oklahoma73,3391.03×
Connecticut65,4651.02×
Mississippi64,1311.22×
Arkansas63,3331.2×
Nevada56,7370.92×
Utah51,8120.91×
Kansas50,0390.99×
Iowa48,5840.92×
Hawaii29,9771.09×
Idaho29,3340.92×
Nebraska29,2060.91×
New Mexico29,0540.91×
West Virginia24,8220.83×
New Hampshire21,7910.87×
Maine19,8940.87×
Rhode Island17,3590.85×
Delaware17,1070.97×
Washington, District of Columbia16,0380.84×
Montana15,0590.85×
South Dakota12,3060.83×
North Dakota11,3850.87×
Alaska11,2550.82×
Vermont9,7310.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avocado audience
BrandAffinityCategory
Pret a Manger12.08×Food & Beverages
Potbelly Sandwich Works4.53×Food & Beverages
Hair follicle1.81×Beauty & Wellness
Human hair growth1.71×Health
Firehouse Subs2.01×Food & Beverages
Superfood1.65×Food & Beverages
Ketosis1.72×Health
Supernaturals1.54×Health
Collagen1.53×Beauty & Wellness
Toilet paper1.71×Home & Garden
Carrot1.8×Food & Beverages
Broth1.56×Food & Beverages
Sweetgreen1.66×Food & Beverages
Olive oil1.7×Food & Beverages
Detox2.51×Health
Almond1.78×Food & Beverages
Chipotle2.76×Food & Beverages
Quinoa3.67×Food & Beverages
Financial Planning Association9.97×Business & Career
BB cream1.52×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avocado audience
TraitClusterScore
Risk AppetiteTHRILL2.21
Luxury OrientationPREMIUM1.79
IndulgenceJOY1.4
Healthy LifestyleBALANCE1.38
SustainabilityBALANCE1.34
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Avocado
CountryShare
United States23.0%
Mexico5.2%
Italy4.1%

See Avocado audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Avocado have in United States?

Avocado has an estimated audience of 6,386,858 people in United States, concentrated in California and Texas.

What is the gender split and age of Avocado fans?

70.3% of Avocado fans are female, 29.7% are male, with an average age of 40.2 years.

Which brands do Avocado fans like most?

Avocado fans show strongest brand affinity for Pret a Manger (12.08×), Potbelly Sandwich Works (4.53×), and Hair follicle (1.81×) over the country average.

Where do Avocado fans live in United States?

Avocado fans in United States are most concentrated in California (reach 848,687), Texas (reach 632,384), and Florida (reach 496,321). These three regions account for the largest share of the active audience.

What other brands do Avocado fans also like?

Beyond Avocado itself, the audience over-indexes on Potbelly Sandwich Works (4.53×), Hair follicle (1.81×), Human hair growth (1.71×), and Firehouse Subs (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avocado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.