Quinoa Audience in United States

Quinoa logo

Quinoa has an estimated audience of 1,400,539 people in United States. 75.5% are female, 24.5% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Menards, Holiday cottage, Plan B (musician), Hardware store, Texas Roadhouse.

The average Quinoa fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Menards, Holiday cottage, Plan B (musician), with strongest over-indexing on Menards (8.52× the country average). Demographically, the Quinoa audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Quinoa fans

Demographic split for Quinoa audience in United States
MetricValue
Female75.5%
Male24.5%
Average age41.4
Estimated audience size1,400,539

Audience persona

The typical Quinoa fan in United States is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Quinoa in United States
RegionReachAffinity
California175,8361.14×
Texas142,2811.18×
Florida115,3761.22×
New York97,6401.25×
Georgia50,1961.16×
Illinois49,0871.05×
Pennsylvania48,9311.04×
North Carolina47,6991.13×
Ohio42,1620.98×
New Jersey41,8641.18×
Virginia37,5891.1×
Michigan36,8241.01×
Washington34,1821.22×
Massachusetts30,6391.11×
Arizona29,4881.03×
Tennessee28,0151×
Maryland27,2061.13×
Indiana25,6491×
Colorado22,3031.01×
Minnesota21,6851.08×
Missouri21,3430.95×
South Carolina20,4790.97×
Wisconsin19,9350.95×
Louisiana18,0091×
Oregon17,8851.11×
Alabama16,9250.87×
Kentucky16,1500.92×
Connecticut15,1591.08×
Oklahoma14,9260.96×
Nevada13,9901.03×
Utah13,2861.06×
Kansas10,9790.99×
Arkansas10,8400.94×
Iowa10,5990.92×
Mississippi9,9080.86×
Idaho6,9210.99×
Nebraska6,5020.93×
New Mexico6,2740.89×
Hawaii5,7580.96×
West Virginia4,8430.74×
New Hampshire4,7410.86×
Maine4,1910.84×
Washington, District of Columbia4,1460.98×
Rhode Island3,9620.89×
Montana3,5190.91×
Delaware3,4620.9×
Alaska3,0201.01×
South Dakota2,8750.89×
North Dakota2,7550.96×
Vermont2,1410.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quinoa audience
BrandAffinityCategory
Menards8.52×Home & Garden
Holiday cottage5.75×Travel & Leisure
Plan B (musician)10.54×Music & Radio
Hardware store3.68×Home & Garden
Texas Roadhouse2.49×Food & Beverages
Wegmans4.71×Shopping
Chlorella24.79×Health
HGTV Dream Home7.24×Movies & TV
Jiffy Lube5.33×Cars & Mobility
Vegetable Gardening6.32×Food & Beverages
Aldi2.11×Shopping
Immunology9.26×Business & Career
Alcoholic beverages1.58×Food & Beverages
Sprouts Farmers Market4.07×Shopping
Wingstop2.47×Food & Beverages
Macy's2.05×Shopping
Recipes1.57×Food & Beverages
SkinCeuticals8.03×Beauty & Wellness
Philip Rivers6.21×Sports
Pendulum12.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quinoa audience
TraitClusterScore
IndulgenceJOY1.61
Design AffinityPREMIUM1.57
Healthy LifestyleBALANCE1.51
SustainabilityBALANCE1.5
Sports ActivityPOWER1.28
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Quinoa
CountryShare
United States17.2%
Taiwan8.5%
Ukraine6.1%

See Quinoa audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Quinoa have in United States?

Quinoa has an estimated audience of 1,400,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Quinoa fans?

75.5% of Quinoa fans are female, 24.5% are male, with an average age of 41.4 years.

Which brands do Quinoa fans like most?

Quinoa fans show strongest brand affinity for Menards (8.52×), Holiday cottage (5.75×), and Plan B (musician) (10.54×) over the country average.

Where do Quinoa fans live in United States?

Quinoa fans in United States are most concentrated in California (reach 175,836), Texas (reach 142,281), and Florida (reach 115,376). These three regions account for the largest share of the active audience.

What other brands do Quinoa fans also like?

Beyond Quinoa itself, the audience over-indexes on Holiday cottage (5.75×), Plan B (musician) (10.54×), Hardware store (3.68×), and Texas Roadhouse (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quinoa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.