Rascasse Audience Intelligence

Quinoa Audience in United States

A data profile of the people who buy, follow and care about Quinoa in United States — modelled from more than twelve digital signal sources. Quinoa has an estimated audience of 1,400,539 people in United States.

#138among Dish in United States#7537among Topic in United States#1098in Food & Beverages

The average Quinoa fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Menards, Holiday cottage, Plan B (musician), with strongest over-indexing on Menards (8.52× the country average).

Demographically, the Quinoa audience skews more female with an average age of 41.4, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quinoa fan in United States is more female, around 41.4 years old, with strong DIY Mentality tendencies and a notable affinity for Menards.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quinoa profile in United States.

Audience size
1.4M
in United States
Gender
75.5%♀
24.5% male
Age
41.4
average years
Country rank
#18689
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quinoa fans

75.5% are female, 24.5% are male, average age 41.4.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Quinoa audience in United States
MetricValue
Female75.5%
Male24.5%
Average age41.4
Estimated audience size1,400,539
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Quinoa audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Quinoa audience comes from United States.

Worldwide audience distribution share by country for Quinoa
CountryShare
United States17.1%
Taiwan8.4%
Ukraine6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quinoa audience in United States is strongest.

Fig. 05

Top regions by affinity

Quinoa fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.15×
02Georgia~50K1.13×
03Washington~30K1.13×
04Texas~100K1.12×
05New York~90K1.12×
06New Jersey~40K1.12×
07Maryland~30K1.10×
08North Carolina~50K1.09×
09Oregon~20K1.09×
10Connecticut~20K1.09×
11Alaska~3K1.09×
12Virginia~40K1.08×
13Massachusetts~30K1.08×
14California~200K1.07×
15Minnesota~20K1.06×
16Idaho~7K1.04×
17Utah~10K1.03×
18Pennsylvania~50K1.02×
19Louisiana~20K1.02×
20Hawaii~6K1.02×
21North Dakota~3K1.02×
22Arizona~30K1.01×
23Arkansas~10K1.01×
24Illinois~50K1.00×
25Tennessee~30K1.00×
26Nevada~10K1.00×
27Indiana~30K0.99×
28Kansas~10K0.99×
29Michigan~40K0.97×
30Missouri~20K0.97×
31South Carolina~20K0.97×
32Oklahoma~20K0.97×
33Ohio~40K0.96×
34Kentucky~20K0.96×
35Nebraska~7K0.96×
36South Dakota~3K0.96×
37Wisconsin~20K0.95×
38Montana~4K0.95×
39Colorado~20K0.94×
40Iowa~10K0.94×
41Alabama~20K0.93×
42Mississippi~10K0.93×
43Washington, District of Columbia~4K0.93×
44New Mexico~6K0.92×
45Delaware~4K0.92×
46Vermont~2K0.90×
47Rhode Island~4K0.89×
48New Hampshire~5K0.88×
49Maine~4K0.87×
50West Virginia~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Quinoa, United States
0.84×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quinoa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quinoa audience
#·InterestCategoryAffinity×
01ChlorellaHealth24.79×
02Julia ChildFood & Beverages11.94×
03Plan B (musician)Music & Radio10.54×
04ImmunologyBusiness & Career9.26×
05MenardsHome & Garden8.52×
06SkinCeuticalsBeauty & Wellness8.03×
07HGTV Dream HomeMovies & TV7.24×
08Vegetable GardeningFood & Beverages6.32×
09Holiday cottageTravel & Leisure5.75×
10Jiffy LubeCars & Mobility5.33×
11WegmansShopping4.71×
12Dillard'sFashion & Accessoires4.40×
13Sprouts Farmers MarketShopping4.07×
14Hardware storeHome & Garden3.68×
15Texas RoadhouseFood & Beverages2.49×
16WingstopFood & Beverages2.47×
17Trader Joe'sShopping2.36×
18AldiShopping2.11×
19Macy'sShopping2.05×
20Alcoholic beveragesFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quinoa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quinoa audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.02×
IndulgenceJOY1.45×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quinoa audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Luxury OrientationPREMIUM0.89×
Quality AwarenessPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quinoa have in United States?

Quinoa has an estimated audience of 1,400,539 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Quinoa fans?

75.5% of Quinoa fans are female, 24.5% are male, with an average age of 41.4 years.

03

Which brands do Quinoa fans like most?

Quinoa fans show strongest brand affinity for Menards (8.52×), Holiday cottage (5.75×), and Plan B (musician) (10.54×) over the country average.

04

Where do Quinoa fans live in United States?

Quinoa fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Quinoa fans also like?

Beyond Quinoa itself, the audience over-indexes on Holiday cottage (5.75×), Plan B (musician) (10.54×), Julia Child (11.94×), and Dillard's (4.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Quinoa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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