Rascasse Audience Intelligence

Ketosis Audience in United States

A data profile of the people who buy, follow and care about Ketosis in United States — modelled from more than twelve digital signal sources. Ketosis has an estimated audience of 10,788,902 people in United States.

#2148among Topic in United States#143in Health

The average Ketosis fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paleolithic diet, Circle K, Do it yourself (DIY), with strongest over-indexing on Paleolithic diet (5.29× the country average).

Demographically, the Ketosis audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ketosis fan in United States is more female, around 40.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Paleolithic diet.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ketosis profile in United States.

Audience size
10.8M
in United States
Gender
75.9%♀
24.1% male
Age
40.7
average years
Country rank
#3325
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ketosis fans

75.9% are female, 24.1% are male, average age 40.7.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Ketosis audience in United States
MetricValue
Female75.9%
Male24.1%
Average age40.7
Estimated audience size10,788,902
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Ketosis audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Ketosis audience comes from United States.

Worldwide audience distribution share by country for Ketosis
CountryShare
United States56.3%
United Kingdom8.1%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ketosis audience in United States is strongest.

Fig. 05

Top regions by affinity

Ketosis fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~100K1.12×
02Alaska~30K1.12×
03Oklahoma~100K1.10×
04Idaho~60K1.09×
05North Dakota~20K1.09×
06Vermont~20K1.08×
07Montana~30K1.07×
08West Virginia~50K1.06×
09Hawaii~50K1.06×
10Oregon~100K1.05×
11Washington~200K1.04×
12Kansas~90K1.04×
13Connecticut~100K1.03×
14Iowa~90K1.03×
15Nebraska~60K1.03×
16Maine~40K1.03×
17California~1M1.02×
18Kentucky~100K1.02×
19Mississippi~90K1.02×
20New Hampshire~40K1.02×
21Washington, District of Columbia~30K1.02×
22Michigan~300K1.01×
23Massachusetts~200K1.01×
24Indiana~200K1.01×
25Tennessee~200K1.00×
26Alabama~200K1.00×
27Virginia~300K0.99×
28Rhode Island~30K0.99×
29South Dakota~20K0.99×
30Louisiana~100K0.98×
31Florida~700K0.97×
32Pennsylvania~400K0.97×
33Ohio~300K0.97×
34Minnesota~100K0.97×
35Illinois~300K0.96×
36Missouri~200K0.96×
37Wisconsin~200K0.96×
38Texas~900K0.95×
39Utah~90K0.95×
40New York~600K0.94×
41Georgia~300K0.94×
42Colorado~200K0.94×
43Delaware~30K0.94×
44North Carolina~300K0.93×
45Arizona~200K0.93×
46Maryland~200K0.93×
47South Carolina~100K0.92×
48New Mexico~50K0.92×
49New Jersey~200K0.87×
50Nevada~90K0.87×
Fig. 06

Affinity by region

Affinity by region — Ketosis, United States
0.87×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ketosis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ketosis audience
#·InterestCategoryAffinity×
01BiohackingTechnology & Electronics8.32×
02TravelCenters of AmericaTravel & Leisure8.32×
03Paleolithic dietHealth5.29×
04Diet foodFood & Beverages4.13×
05Circle KShopping3.94×
06High-intensity interval trainingSports3.73×
07Low-carbohydrate dietFood & Beverages3.59×
08CholesterolFood & Beverages3.48×
09Human gastrointestinal tractHealth2.78×
10Stress (biology)Health2.50×
11Gluten-free dietFood & Beverages2.40×
12BreakfastFood & Beverages2.14×
13Real propertyHome & Garden2.13×
14DinnerFood & Beverages1.91×
15Do it yourself (DIY)Home & Garden1.86×
16Local foodFood & Beverages1.84×
17GeneticsKids & Family1.80×
18LunchFood & Beverages1.76×
19BeachesTravel & Leisure1.67×
20Trader Joe'sShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ketosis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ketosis audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.48×
Design AffinityPREMIUM1.47×
DIY MentalityTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ketosis audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
TraditionCONSERVATISM0.93×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ketosis have in United States?

Ketosis has an estimated audience of 10,788,902 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ketosis fans?

75.9% of Ketosis fans are female, 24.1% are male, with an average age of 40.7 years.

03

Which brands do Ketosis fans like most?

Ketosis fans show strongest brand affinity for Paleolithic diet (5.29×), Circle K (3.94×), and Do it yourself (DIY) (1.86×) over the country average.

04

Where do Ketosis fans live in United States?

Ketosis fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Ketosis fans also like?

Beyond Ketosis itself, the audience over-indexes on Circle K (3.94×), Do it yourself (DIY) (1.86×), Biohacking (8.32×), and Diet food (4.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Ketosis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ketosis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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