Ketosis Audience in Germany
Ketosis has an estimated audience of 291,937 people in Germany. 76.5% are female, 23.5% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Rossmann, Progressive rock, Bounce (film), Home Office.
The average Ketosis fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Rossmann, Progressive rock, with strongest over-indexing on Artistic inspiration (2.67× the country average). Demographically, the Ketosis audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Ketosis fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 35.2 |
| Estimated audience size | 291,937 |
Audience persona
The typical Ketosis fan in Germany is more female, around 35.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,178 | 1.15× |
| Bayern | 52,846 | 1.13× |
| Baden-Württemberg | 40,617 | 1.02× |
| Niedersachsen | 31,175 | 1.1× |
| Hessen | 24,096 | 1.08× |
| Rheinland-Pfalz | 15,020 | 1.03× |
| Sachsen | 14,772 | 1.03× |
| Berlin | 13,010 | 1× |
| Schleswig-Holstein | 11,137 | 1.06× |
| Brandenburg | 9,674 | 1.07× |
| Hamburg | 6,671 | 1.01× |
| Sachsen-Anhalt | 6,309 | 0.83× |
| Thüringen | 5,849 | 0.79× |
| Mecklenburg-Vorpommern | 5,116 | 0.92× |
| Saarland | 3,534 | 0.99× |
| Bremen | 2,009 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 2.67× | Arts & Culture |
| Rossmann | 1.56× | Shopping |
| Progressive rock | 2.8× | Music & Radio |
| Bounce (film) | 15.19× | Movies & TV |
| Home Office | 1.58× | Business & Career |
| Eco Friendly Living | 4.35× | Home & Garden |
| Collectable | 1.79× | Kids & Family |
| Product design | 1.57× | Business & Career |
| Natural rubber | 2.09× | Cars & Mobility |
| Commercial mortgage | 1.55× | Business & Career |
| EVO Fitness | 6.27× | Sports |
| Cachorro | 2.46× | Pets & Animals |
| Ipekyol | 2.83× | Shopping |
| Opposition (politics) | 3.74× | Politics & Society |
| Keeper (password manager) | 2.62× | Technology & Electronics |
| MS Mode | 4.13× | Fashion & Accessoires |
| Picnic | 2.07× | Kids & Family |
| Samanyolu Haber | 2.5× | Movies & TV |
| Bank account | 1.62× | Business & Career |
| Janitor | 3.32× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.48 |
| Sports Activity | POWER | 1.88 |
| Pet Ownership | JOY | 1.83 |
| Sustainability | BALANCE | 1.81 |
| DIY Mentality | THRILL | 1.81 |
| Indulgence | JOY | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.3% |
| United Kingdom | 8.1% |
| Canada | 5.4% |
See Ketosis audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ketosis have in Germany?
Ketosis has an estimated audience of 291,937 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ketosis fans?
76.5% of Ketosis fans are female, 23.5% are male, with an average age of 35.2 years.
Which brands do Ketosis fans like most?
Ketosis fans show strongest brand affinity for Artistic inspiration (2.67×), Rossmann (1.56×), and Progressive rock (2.8×) over the country average.
Where do Ketosis fans live in Germany?
Ketosis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,178), Bayern (reach 52,846), and Baden-Württemberg (reach 40,617). These three regions account for the largest share of the active audience.
What other brands do Ketosis fans also like?
Beyond Ketosis itself, the audience over-indexes on Rossmann (1.56×), Progressive rock (2.8×), Bounce (film) (15.19×), and Home Office (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ketosis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.