Rascasse Audience Intelligence

Ketosis Audience in Germany

A data profile of the people who buy, follow and care about Ketosis in Germany — modelled from more than twelve digital signal sources. Ketosis has an estimated audience of 291,937 people in Germany.

#6251among Topic in Germany#511in Health

The average Ketosis fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paleolithic diet, Local food, Do it yourself (DIY), with strongest over-indexing on Paleolithic diet (16.69× the country average).

Demographically, the Ketosis audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ketosis fan in Germany is more female, around 35.2 years old, with strong Quality Awareness tendencies and a notable affinity for Paleolithic diet.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ketosis profile in Germany.

Audience size
292K
in Germany
Gender
76.5%♀
23.5% male
Age
35.2
average years
Country rank
#17685
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ketosis fans

76.5% are female, 23.5% are male, average age 35.2.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Ketosis audience in Germany
MetricValue
Female76.5%
Male23.5%
Average age35.2
Estimated audience size291,937
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Ketosis audience in Germany
Age bracketShare%
16-1923%
20-2926%
30-3923%
40-4919%
50+8%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Ketosis audience comes from Germany.

Worldwide audience distribution share by country for Ketosis
CountryShare
United States56.3%
United Kingdom8.1%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ketosis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ketosis fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.10×
02Nordrhein-Westfalen~70K1.09×
03Niedersachsen~30K1.09×
04Brandenburg~10K1.07×
05Hessen~20K1.05×
06Sachsen~20K1.05×
07Schleswig-Holstein~10K1.05×
08Rheinland-Pfalz~20K1.03×
09Saarland~4K1.01×
10Berlin~10K1.00×
11Hamburg~7K1.00×
12Baden-Württemberg~40K0.99×
13Mecklenburg-Vorpommern~5K0.95×
14Thüringen~7K0.90×
15Bremen~2K0.89×
16Sachsen-Anhalt~7K0.87×
Fig. 06

Affinity by region

Affinity by region — Ketosis, Germany
0.87×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ketosis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ketosis audience
#·InterestCategoryAffinity×
01Paleolithic dietHealth16.69×
02Fatty acidHealth16.49×
03Diet sodaFood & Beverages14.38×
04Adriana LimaFashion & Accessoires8.31×
05Diet foodFood & Beverages7.52×
06Sunday BrunchKids & Family7.33×
07Plant-based dietHealth7.32×
08Smoked meatFood & Beverages7.24×
09Chocolate brownieFood & Beverages6.24×
10MetabolismHealth5.53×
11Robert RedfordMovies & TV4.39×
12Local foodFood & Beverages4.13×
13Crime fictionLiterature4.05×
14Tour de FranceSports3.81×
15Low-carbohydrate dietFood & Beverages3.58×
16KitchenwareHome & Garden3.44×
17Do it yourself (DIY)Home & Garden2.62×
18Organic foodFood & Beverages2.62×
19TagesschauMovies & TV1.74×
20IKEAHome & Garden1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ketosis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ketosis audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.97×
Healthy LifestyleBALANCE1.86×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ketosis audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
PatriotismCONSERVATISM0.84×
Career OrientationPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ketosis have in Germany?

Ketosis has an estimated audience of 291,937 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ketosis fans?

76.5% of Ketosis fans are female, 23.5% are male, with an average age of 35.2 years.

03

Which brands do Ketosis fans like most?

Ketosis fans show strongest brand affinity for Paleolithic diet (16.69×), Local food (4.13×), and Do it yourself (DIY) (2.62×) over the country average.

04

Where do Ketosis fans live in Germany?

Ketosis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ketosis fans also like?

Beyond Ketosis itself, the audience over-indexes on Local food (4.13×), Do it yourself (DIY) (2.62×), Adriana Lima (8.31×), and Sunday Brunch (7.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Ketosis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ketosis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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