Rascasse Audience Intelligence

Almond Audience in United States

A data profile of the people who buy, follow and care about Almond in United States — modelled from more than twelve digital signal sources. Almond has an estimated audience of 6,314,269 people in United States.

#3257among Topic in United States#393in Food & Beverages

The average Almond fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Michelin Guide, Microwave oven, Trader Joe's, with strongest over-indexing on Michelin Guide (9.21× the country average).

Demographically, the Almond audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Almond fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Michelin Guide.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Almond profile in United States.

Audience size
6.3M
in United States
Gender
66.9%♀
33.1% male
Age
41.2
average years
Country rank
#5489
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Almond fans

66.9% are female, 33.1% are male, average age 41.2.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Almond audience in United States
MetricValue
Female66.9%
Male33.1%
Average age41.2
Estimated audience size6,314,269
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Almond audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Almond audience comes from United States.

Worldwide audience distribution share by country for Almond
CountryShare
United States20.5%
Taiwan4.6%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Almond audience in United States is strongest.

Fig. 05

Top regions by affinity

Almond fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~100K1.52×
02New York~500K1.46×
03California~900K1.29×
04Texas~600K1.12×
05Georgia~200K1.11×
06North Carolina~200K1.11×
07Virginia~200K1.10×
08Maryland~100K1.09×
09New Jersey~200K1.08×
10Massachusetts~100K1.08×
11Louisiana~90K1.07×
12Illinois~200K1.06×
13Florida~400K1.05×
14Minnesota~100K1.05×
15Washington~100K1.04×
16Arkansas~50K1.04×
17Missouri~100K1.03×
18Nebraska~30K1.03×
19Pennsylvania~200K1.02×
20Michigan~200K1.02×
21Kentucky~80K1.02×
22Connecticut~60K1.02×
23Mississippi~50K1.02×
24Hawaii~30K1.01×
25Indiana~100K1.00×
26Kansas~50K1.00×
27Alabama~90K0.99×
28Oregon~70K0.98×
29Iowa~50K0.98×
30Ohio~200K0.97×
31North Dakota~10K0.97×
32Tennessee~100K0.96×
33South Carolina~90K0.96×
34Oklahoma~70K0.96×
35Nevada~60K0.95×
36Rhode Island~20K0.95×
37Delaware~20K0.95×
38South Dakota~10K0.94×
39Utah~50K0.93×
40Washington, District of Columbia~20K0.93×
41Arizona~100K0.92×
42New Mexico~30K0.91×
43Alaska~10K0.91×
44Idaho~30K0.90×
45New Hampshire~20K0.89×
46Maine~20K0.88×
47Vermont~10K0.88×
48West Virginia~30K0.87×
49Colorado~80K0.83×
50Montana~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Almond, United States
0.80×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Almond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Almond audience
#·InterestCategoryAffinity×
01Michelin GuideFood & Beverages9.21×
02Baking powderFood & Beverages5.56×
03Sunday BrunchKids & Family4.31×
04Non-alcoholic beverageFood & Beverages2.90×
05Mineral waterFood & Beverages2.71×
06Microwave ovenHome & Garden2.68×
07BrunchFood & Beverages2.64×
08Sugar substituteFood & Beverages2.44×
09PastryFood & Beverages1.82×
10SupermarketShopping1.72×
11BreakfastFood & Beverages1.68×
12Trader Joe'sShopping1.65×
13PharmacyBusiness & Career1.63×
14Snack foodFood & Beverages1.62×
15Nonprofit organizationPolitics & Society1.61×
16Organic foodFood & Beverages1.60×
17MilkFood & Beverages1.60×
18BakeryFood & Beverages1.54×
19LunchFood & Beverages1.51×
20Discount storesShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Almond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Almond audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.63×
Convenience OrientationPREMIUM1.50×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Almond audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Risk AppetiteTHRILL0.79×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Almond have in United States?

Almond has an estimated audience of 6,314,269 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Almond fans?

66.9% of Almond fans are female, 33.1% are male, with an average age of 41.2 years.

03

Which brands do Almond fans like most?

Almond fans show strongest brand affinity for Michelin Guide (9.21×), Microwave oven (2.68×), and Trader Joe's (1.65×) over the country average.

04

Where do Almond fans live in United States?

Almond fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Almond fans also like?

Beyond Almond itself, the audience over-indexes on Microwave oven (2.68×), Trader Joe's (1.65×), Nonprofit organization (1.61×), and Sunday Brunch (4.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Almond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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