Almond Audience in Germany
Almond has an estimated audience of 502,819 people in Germany. 72.3% are female, 27.7% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oktay Kaynarca, VfL Wolfsburg, Pillow, Mothercare, Este, Veneto.
The average Almond fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oktay Kaynarca, VfL Wolfsburg, Pillow, with strongest over-indexing on Oktay Kaynarca (9.35× the country average). Demographically, the Almond audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Almond fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 39.4 |
| Estimated audience size | 502,819 |
Audience persona
The typical Almond fan in Germany is more female, around 39.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Oktay Kaynarca.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,215 | 1.15× |
| Bayern | 82,871 | 1.03× |
| Baden-Württemberg | 82,562 | 1.2× |
| Niedersachsen | 49,273 | 1.01× |
| Rheinland-Pfalz | 44,225 | 1.76× |
| Hessen | 43,782 | 1.14× |
| Berlin | 23,320 | 1.04× |
| Sachsen | 20,083 | 0.81× |
| Schleswig-Holstein | 16,614 | 0.92× |
| Hamburg | 13,399 | 1.18× |
| Brandenburg | 11,394 | 0.73× |
| Thüringen | 9,374 | 0.73× |
| Sachsen-Anhalt | 9,170 | 0.7× |
| Mecklenburg-Vorpommern | 6,518 | 0.68× |
| Saarland | 5,845 | 0.95× |
| Bremen | 4,189 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oktay Kaynarca | 9.35× | Movies & TV |
| VfL Wolfsburg | 1.92× | Sports |
| Pillow | 1.58× | Home & Garden |
| Mothercare | 2.06× | Kids & Family |
| Este, Veneto | 2.58× | Travel & Leisure |
| Isha Yoga | 9.53× | Sports |
| Fabo | 15.1× | Music & Radio |
| Eco Friendly Living | 3.06× | Home & Garden |
| Sixx | 2.55× | Movies & TV |
| Enzkreis | 7.64× | Travel & Leisure |
| Video izle | 2.62× | |
| Corfu (regional unit) | 2.4× | Travel & Leisure |
| Hocus Pocus | 5.78× | Movies & TV |
| Eindhoven | 1.55× | Travel & Leisure |
| Solo climbing | 2.81× | Sports |
| Natural rubber | 1.54× | Cars & Mobility |
| Hauptschule | 4.77× | Kids & Family |
| MK | 1.78× | Music & Radio |
| Samanyolu Haber | 2.69× | Movies & TV |
| Hückelhoven | 4.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.88 |
| Indulgence | JOY | 1.84 |
| Convenience Orientation | PREMIUM | 1.54 |
| Design Affinity | PREMIUM | 1.46 |
| Pet Ownership | JOY | 1.45 |
| DIY Mentality | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Taiwan | 4.6% |
| Italy | 4.3% |
See Almond audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Almond have in Germany?
Almond has an estimated audience of 502,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Almond fans?
72.3% of Almond fans are female, 27.7% are male, with an average age of 39.4 years.
Which brands do Almond fans like most?
Almond fans show strongest brand affinity for Oktay Kaynarca (9.35×), VfL Wolfsburg (1.92×), and Pillow (1.58×) over the country average.
Where do Almond fans live in Germany?
Almond fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,215), Bayern (reach 82,871), and Baden-Württemberg (reach 82,562). These three regions account for the largest share of the active audience.
What other brands do Almond fans also like?
Beyond Almond itself, the audience over-indexes on VfL Wolfsburg (1.92×), Pillow (1.58×), Mothercare (2.06×), and Este, Veneto (2.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Almond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.