Almond Audience in Germany
Almond has an estimated audience of 502,819 people in Germany. 72.3% are female, 27.7% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, D&R, Real property, Indomie, Netto Marken-Discount.
The average Almond fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, D&R, Real property, with strongest over-indexing on Western Union (11.18× the country average). Demographically, the Almond audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Almond fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 39.4 |
| Estimated audience size | 502,819 |
Audience persona
The typical Almond fan in Germany is more female, around 39.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,215 | 1.15× |
| Bayern | 82,871 | 1.03× |
| Baden-Württemberg | 82,562 | 1.2× |
| Niedersachsen | 49,273 | 1.01× |
| Rheinland-Pfalz | 44,225 | 1.76× |
| Hessen | 43,782 | 1.14× |
| Berlin | 23,320 | 1.04× |
| Sachsen | 20,083 | 0.81× |
| Schleswig-Holstein | 16,614 | 0.92× |
| Hamburg | 13,399 | 1.18× |
| Brandenburg | 11,394 | 0.73× |
| Thüringen | 9,374 | 0.73× |
| Sachsen-Anhalt | 9,170 | 0.7× |
| Mecklenburg-Vorpommern | 6,518 | 0.68× |
| Saarland | 5,845 | 0.95× |
| Bremen | 4,189 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 11.18× | Business & Career |
| D&R | 14.2× | Technology & Electronics |
| Real property | 6.56× | Home & Garden |
| Indomie | 55.5× | Food & Beverages |
| Netto Marken-Discount | 3× | Shopping |
| Eva Longoria | 10.37× | Movies & TV |
| Pets | 1.78× | Pets & Animals |
| Cervical vertebrae | 19.72× | Health |
| Migros | 9.53× | Shopping |
| Language education | 4.77× | Business & Career |
| Winona Ryder | 4.77× | Movies & TV |
| Tagesschau | 1.59× | Movies & TV |
| Automobiles | 1.67× | Cars & Mobility |
| Peanut butter | 15.31× | Food & Beverages |
| Focus | 2.65× | News |
| Mother's Day | 2.9× | Kids & Family |
| Cat food | 2.54× | Pets & Animals |
| Noodle soup | 17.67× | Food & Beverages |
| KFC | 2.74× | Food & Beverages |
| Postbank | 1.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.88 |
| Indulgence | JOY | 1.84 |
| Convenience Orientation | PREMIUM | 1.54 |
| Design Affinity | PREMIUM | 1.46 |
| Pet Ownership | JOY | 1.45 |
| DIY Mentality | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Taiwan | 4.6% |
| Italy | 4.3% |
See Almond audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Almond have in Germany?
Almond has an estimated audience of 502,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Almond fans?
72.3% of Almond fans are female, 27.7% are male, with an average age of 39.4 years.
Which brands do Almond fans like most?
Almond fans show strongest brand affinity for Western Union (11.18×), D&R (14.2×), and Real property (6.56×) over the country average.
Where do Almond fans live in Germany?
Almond fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,215), Bayern (reach 82,871), and Baden-Württemberg (reach 82,562). These three regions account for the largest share of the active audience.
What other brands do Almond fans also like?
Beyond Almond itself, the audience over-indexes on D&R (14.2×), Real property (6.56×), Indomie (55.5×), and Netto Marken-Discount (3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Almond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.