Rascasse Audience Intelligence

Croissant Audience in Germany

A data profile of the people who buy, follow and care about Croissant in Germany — modelled from more than twelve digital signal sources. Croissant has an estimated audience of 378,659 people in Germany.

#84among Dish in Germany#5447among Topic in Germany#725in Food & Beverages

The average Croissant fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pretzel, Banana, Carrot, with strongest over-indexing on Pretzel (41.39× the country average).

Demographically, the Croissant audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Croissant fan in Germany is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Pretzel.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Croissant profile in Germany.

Audience size
379K
in Germany
Gender
79.1%♀
20.9% male
Age
41.7
average years
Country rank
#14649
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Croissant fans

79.1% are female, 20.9% are male, average age 41.7.

Fig. 02

Gender split

79.1%
Female
20.9%
Male
Demographic split for Croissant audience in Germany
MetricValue
Female79.1%
Male20.9%
Average age41.7
Estimated audience size378,659
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Croissant audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4928%
50+21%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Croissant audience comes from Germany.

Worldwide audience distribution share by country for Croissant
CountryShare
United States12.0%
Japan10.7%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Croissant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Croissant fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.39×
02Hamburg~10K1.15×
03Bayern~70K1.12×
04Hessen~30K1.11×
05Baden-Württemberg~60K1.08×
06Nordrhein-Westfalen~80K1.03×
07Niedersachsen~40K1.00×
08Rheinland-Pfalz~20K1.00×
09Bremen~3K0.98×
10Sachsen~20K0.97×
11Saarland~4K0.96×
12Schleswig-Holstein~10K0.92×
13Brandenburg~10K0.92×
14Thüringen~8K0.83×
15Mecklenburg-Vorpommern~6K0.83×
16Sachsen-Anhalt~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Croissant, Germany
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Croissant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Croissant audience
#·InterestCategoryAffinity×
01Cashew butterFood & Beverages60.90×
02Almond butterFood & Beverages59.92×
03BienenstichFood & Beverages55.57×
04Equal (sweetener)Brand54.70×
05Brown breadFood & Beverages45.64×
06PecanFood & Beverages45.16×
07Coconut milkFood & Beverages43.99×
08PretzelFood & Beverages41.39×
09WalnutFood & Beverages37.19×
10FindusFood & Beverages36.45×
11CarrotFood & Beverages35.96×
12BananaFood & Beverages33.24×
13Soy milkFood & Beverages28.92×
14Silk (soy milk)Food & Beverages28.36×
15IgloFood & Beverages27.34×
16CashewFood & Beverages24.83×
17Bon AppétitFood & Beverages21.26×
18Snack barFood & Beverages17.41×
19Snack mixFood & Beverages12.38×
20CheesecakeFood & Beverages8.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Croissant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Croissant audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.60×
SpiritualityBALANCE1.41×
Price SensitivityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Croissant audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Risk AppetiteTHRILL0.80×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Croissant have in Germany?

Croissant has an estimated audience of 378,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Croissant fans?

79.1% of Croissant fans are female, 20.9% are male, with an average age of 41.7 years.

03

Which brands do Croissant fans like most?

Croissant fans show strongest brand affinity for Pretzel (41.39×), Banana (33.24×), and Carrot (35.96×) over the country average.

04

Where do Croissant fans live in Germany?

Croissant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Croissant fans also like?

Beyond Croissant itself, the audience over-indexes on Banana (33.24×), Carrot (35.96×), Coconut milk (43.99×), and Iglo (27.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Croissant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Croissant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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