Croissant Audience in Germany
Croissant has an estimated audience of 378,659 people in Germany. 79.1% are female, 20.9% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pretzel, Banana, Carrot, Coconut milk, Iglo.
The average Croissant fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pretzel, Banana, Carrot, with strongest over-indexing on Pretzel (41.39× the country average). Demographically, the Croissant audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Croissant fans
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 41.7 |
| Estimated audience size | 378,659 |
Audience persona
The typical Croissant fan in Germany is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Pretzel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,006 | 1.04× |
| Bayern | 70,284 | 1.15× |
| Baden-Württemberg | 57,871 | 1.12× |
| Niedersachsen | 36,639 | 1× |
| Hessen | 32,994 | 1.14× |
| Berlin | 24,282 | 1.43× |
| Rheinland-Pfalz | 18,920 | 1× |
| Sachsen | 17,700 | 0.95× |
| Schleswig-Holstein | 12,552 | 0.92× |
| Brandenburg | 10,649 | 0.91× |
| Hamburg | 10,040 | 1.17× |
| Thüringen | 7,445 | 0.77× |
| Sachsen-Anhalt | 7,151 | 0.73× |
| Mecklenburg-Vorpommern | 5,714 | 0.79× |
| Saarland | 4,232 | 0.91× |
| Bremen | 3,105 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pretzel | 41.39× | Food & Beverages |
| Banana | 33.24× | Food & Beverages |
| Carrot | 35.96× | Food & Beverages |
| Coconut milk | 43.99× | Food & Beverages |
| Iglo | 27.34× | Food & Beverages |
| Equal (sweetener) | 54.7× | |
| Findus | 36.45× | Food & Beverages |
| Cashew | 24.83× | Food & Beverages |
| Walnut | 37.19× | Food & Beverages |
| Cheesecake | 8.26× | Food & Beverages |
| Almond butter | 59.92× | Food & Beverages |
| Soy milk | 28.92× | Food & Beverages |
| Silk (soy milk) | 28.36× | Food & Beverages |
| Cashew butter | 60.9× | Food & Beverages |
| Snack bar | 17.41× | Food & Beverages |
| Pecan | 45.16× | Food & Beverages |
| Snack mix | 12.38× | Food & Beverages |
| Bon Appétit | 21.26× | Food & Beverages |
| Brown bread | 45.64× | Food & Beverages |
| Bienenstich | 55.57× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.81 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Design Affinity | PREMIUM | 1.48 |
| Pet Ownership | JOY | 1.43 |
| Tradition | CONSERVATISM | 1.31 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Japan | 10.7% |
| Italy | 6.0% |
See Croissant audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Croissant have in Germany?
Croissant has an estimated audience of 378,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Croissant fans?
79.1% of Croissant fans are female, 20.9% are male, with an average age of 41.7 years.
Which brands do Croissant fans like most?
Croissant fans show strongest brand affinity for Pretzel (41.39×), Banana (33.24×), and Carrot (35.96×) over the country average.
Where do Croissant fans live in Germany?
Croissant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,006), Bayern (reach 70,284), and Baden-Württemberg (reach 57,871). These three regions account for the largest share of the active audience.
What other brands do Croissant fans also like?
Beyond Croissant itself, the audience over-indexes on Banana (33.24×), Carrot (35.96×), Coconut milk (43.99×), and Iglo (27.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Croissant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.