Cashew Audience in Germany
Cashew has an estimated audience of 312,631 people in Germany. 69.4% are female, 30.6% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Picnic, Space Cowboys, American's Got Talent, Oktay Kaynarca, Unique Gifts.
The average Cashew fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Picnic, Space Cowboys, American's Got Talent, with strongest over-indexing on Picnic (10.15× the country average). Demographically, the Cashew audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Cashew fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 39.1 |
| Estimated audience size | 312,631 |
Audience persona
The typical Cashew fan in Germany is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Picnic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,398 | 1.15× |
| Bayern | 59,276 | 1.18× |
| Baden-Württemberg | 50,860 | 1.19× |
| Hessen | 30,482 | 1.28× |
| Niedersachsen | 28,456 | 0.94× |
| Berlin | 19,040 | 1.36× |
| Rheinland-Pfalz | 15,671 | 1× |
| Sachsen | 13,543 | 0.88× |
| Schleswig-Holstein | 10,946 | 0.98× |
| Hamburg | 9,396 | 1.33× |
| Brandenburg | 7,205 | 0.74× |
| Thüringen | 5,673 | 0.71× |
| Sachsen-Anhalt | 5,597 | 0.69× |
| Mecklenburg-Vorpommern | 3,861 | 0.65× |
| Saarland | 3,056 | 0.8× |
| Bremen | 3,009 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picnic | 10.15× | Kids & Family |
| Space Cowboys | 20× | Movies & TV |
| American's Got Talent | 15.54× | Movies & TV |
| Oktay Kaynarca | 9.35× | Movies & TV |
| Unique Gifts | 1.7× | Shopping |
| Mothercare | 2.21× | Kids & Family |
| Birthday Gifts | 1.62× | Kids & Family |
| Opposition (politics) | 4.55× | Politics & Society |
| Isha Yoga | 7.26× | Sports |
| Fabo | 11.71× | Music & Radio |
| Fatteh | 7.05× | Food & Beverages |
| Haute Route | 9.49× | Sports |
| Samanyolu Haber | 2.82× | Movies & TV |
| Home Delivery | 1.71× | Food & Beverages |
| Keeper (password manager) | 2.6× | Technology & Electronics |
| Eco Friendly Living | 2.25× | Home & Garden |
| Hückelhoven | 4.83× | Travel & Leisure |
| Ireen Sheer | 1.69× | Music & Radio |
| Bank account | 1.71× | Business & Career |
| Sixx | 1.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.93 |
| Healthy Lifestyle | BALANCE | 1.85 |
| Design Affinity | PREMIUM | 1.7 |
| Pet Ownership | JOY | 1.6 |
| LGBTQ+ Identity | OPEN | 1.51 |
| Indulgence | JOY | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Thailand | 8.6% |
| India | 5.5% |
See Cashew audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Capsicum (700,850)
- Leaf vegetable (576,654)
Frequently asked questions
How many fans does Cashew have in Germany?
Cashew has an estimated audience of 312,631 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cashew fans?
69.4% of Cashew fans are female, 30.6% are male, with an average age of 39.1 years.
Which brands do Cashew fans like most?
Cashew fans show strongest brand affinity for Picnic (10.15×), Space Cowboys (20×), and American's Got Talent (15.54×) over the country average.
Where do Cashew fans live in Germany?
Cashew fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,398), Bayern (reach 59,276), and Baden-Württemberg (reach 50,860). These three regions account for the largest share of the active audience.
What other brands do Cashew fans also like?
Beyond Cashew itself, the audience over-indexes on Space Cowboys (20×), American's Got Talent (15.54×), Oktay Kaynarca (9.35×), and Unique Gifts (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cashew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.