Cashew Audience in United States

Cashew logo

Cashew has an estimated audience of 1,303,626 people in United States. 61.5% are female, 38.5% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Grinch, Wok.

The average Cashew fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cashew audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Cashew fans

Demographic split for Cashew audience in United States
MetricValue
Female61.5%
Male38.5%
Average age40.2
Estimated audience size1,303,626

Audience persona

The typical Cashew fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cashew in United States
RegionReachAffinity
California184,6531.29×
Texas135,5941.21×
Florida111,5811.26×
New York85,5581.17×
Illinois47,1961.09×
Georgia44,5651.11×
Pennsylvania42,4820.97×
North Carolina41,0031.05×
Ohio37,6870.94×
Tennessee36,3711.39×
Michigan35,6791.05×
New Jersey35,5771.07×
Virginia34,1601.08×
Washington31,5631.21×
Massachusetts29,7661.16×
Arizona26,7201×
Indiana23,9251×
Maryland22,6591.01×
Missouri21,1261.01×
Colorado19,7180.96×
Wisconsin19,0350.97×
Minnesota18,4480.99×
South Carolina17,6940.9×
Oregon16,5421.11×
Alabama16,4160.9×
Louisiana15,6670.93×
Kentucky15,2240.93×
Oklahoma14,7481.02×
Connecticut13,1921.01×
Utah12,1381.04×
Nevada11,9430.95×
Arkansas11,4471.07×
Iowa10,3290.96×
Kansas10,2711×
Mississippi9,7330.91×
Idaho6,7171.03×
New Mexico6,5611×
Nebraska6,4630.99×
Hawaii5,6441.01×
West Virginia4,9120.81×
New Hampshire4,3820.85×
Maine4,2590.91×
Rhode Island3,7070.89×
Washington, District of Columbia3,6570.93×
Montana3,1140.86×
Delaware2,9300.81×
South Dakota2,5180.84×
Alaska2,4570.88×
North Dakota2,3140.86×
Vermont1,8580.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cashew audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.13×Internet & Social Media
Governor of Michigan13.33×Politics & Society
Grinch6.86×Movies & TV
Wok9.27×Food & Beverages
Grace Slick11.62×Music & Radio
Vocal harmony5.73×Music & Radio
Hibachi9.61×Food & Beverages
Google Home7.33×Technology & Electronics
Oneida County, New York17.36×
headspace9.78×Health
No Escape (1994 film)11.15×Movies & TV
Guitarist (magazine)11.02×Music & Radio
Cherish (group)10.17×Music & Radio
Hipster8.17×Politics & Society
El Paso County, Colorado10.77×Travel & Leisure
St. Ives11.58×Travel & Leisure
Mathcore6.45×Music & Radio
Historic site3.4×Arts & Culture
Bank account1.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cashew audience
TraitClusterScore
Design AffinityPREMIUM1.93
Price SensitivityPREMIUM1.6
SustainabilityBALANCE1.57
Healthy LifestyleBALANCE1.51
IndulgenceJOY1.51
Convenience OrientationPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Cashew
CountryShare
United States13.6%
Thailand8.6%
India5.5%

See Cashew audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Cashew have in United States?

Cashew has an estimated audience of 1,303,626 people in United States, concentrated in California and Texas.

What is the gender split and age of Cashew fans?

61.5% of Cashew fans are female, 38.5% are male, with an average age of 40.2 years.

Which brands do Cashew fans like most?

Cashew fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.13×), and Governor of Michigan (13.33×) over the country average.

Where do Cashew fans live in United States?

Cashew fans in United States are most concentrated in California (reach 184,653), Texas (reach 135,594), and Florida (reach 111,581). These three regions account for the largest share of the active audience.

What other brands do Cashew fans also like?

Beyond Cashew itself, the audience over-indexes on Goop (10.13×), Governor of Michigan (13.33×), Grinch (6.86×), and Wok (9.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cashew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.