Cashew Audience in United States
Cashew has an estimated audience of 1,303,626 people in United States. 61.5% are female, 38.5% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Google Maps, Capital One, Circle K, Indeed.com.
The average Cashew fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Google Maps, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Cashew audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Cashew fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 40.2 |
| Estimated audience size | 1,303,626 |
Audience persona
The typical Cashew fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 184,653 | 1.29× |
| Texas | 135,594 | 1.21× |
| Florida | 111,581 | 1.26× |
| New York | 85,558 | 1.17× |
| Illinois | 47,196 | 1.09× |
| Georgia | 44,565 | 1.11× |
| Pennsylvania | 42,482 | 0.97× |
| North Carolina | 41,003 | 1.05× |
| Ohio | 37,687 | 0.94× |
| Tennessee | 36,371 | 1.39× |
| Michigan | 35,679 | 1.05× |
| New Jersey | 35,577 | 1.07× |
| Virginia | 34,160 | 1.08× |
| Washington | 31,563 | 1.21× |
| Massachusetts | 29,766 | 1.16× |
| Arizona | 26,720 | 1× |
| Indiana | 23,925 | 1× |
| Maryland | 22,659 | 1.01× |
| Missouri | 21,126 | 1.01× |
| Colorado | 19,718 | 0.96× |
| Wisconsin | 19,035 | 0.97× |
| Minnesota | 18,448 | 0.99× |
| South Carolina | 17,694 | 0.9× |
| Oregon | 16,542 | 1.11× |
| Alabama | 16,416 | 0.9× |
| Louisiana | 15,667 | 0.93× |
| Kentucky | 15,224 | 0.93× |
| Oklahoma | 14,748 | 1.02× |
| Connecticut | 13,192 | 1.01× |
| Utah | 12,138 | 1.04× |
| Nevada | 11,943 | 0.95× |
| Arkansas | 11,447 | 1.07× |
| Iowa | 10,329 | 0.96× |
| Kansas | 10,271 | 1× |
| Mississippi | 9,733 | 0.91× |
| Idaho | 6,717 | 1.03× |
| New Mexico | 6,561 | 1× |
| Nebraska | 6,463 | 0.99× |
| Hawaii | 5,644 | 1.01× |
| West Virginia | 4,912 | 0.81× |
| New Hampshire | 4,382 | 0.85× |
| Maine | 4,259 | 0.91× |
| Rhode Island | 3,707 | 0.89× |
| Washington, District of Columbia | 3,657 | 0.93× |
| Montana | 3,114 | 0.86× |
| Delaware | 2,930 | 0.81× |
| South Dakota | 2,518 | 0.84× |
| Alaska | 2,457 | 0.88× |
| North Dakota | 2,314 | 0.86× |
| Vermont | 1,858 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Google Maps | 13.95× | Internet & Social Media |
| Capital One | 13.33× | Business & Career |
| Circle K | 21.11× | Shopping |
| Indeed.com | 9.67× | Business & Career |
| CarGurus | 11.97× | Cars & Mobility |
| Enterprise Rent-A-Car | 11.7× | Cars & Mobility |
| Aaron Rodgers | 11.67× | Sports |
| Beetlejuice | 8.83× | Movies & TV |
| DeviantArt | 11.99× | Internet & Social Media |
| AccuWeather | 10.62× | Home & Garden |
| Pretzel | 23.27× | Food & Beverages |
| Bruce Willis | 11.46× | Movies & TV |
| Khan Academy | 13.06× | Business & Career |
| Michelin Guide | 25.02× | Food & Beverages |
| Dakota Johnson | 12.34× | Movies & TV |
| Billy Bob Thornton | 10.63× | Movies & TV |
| Diane Keaton | 7.36× | Movies & TV |
| Blake Lively | 11.13× | Movies & TV |
| Jared Leto | 13.87× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.93 |
| Price Sensitivity | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.57 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Indulgence | JOY | 1.51 |
| Convenience Orientation | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Thailand | 8.6% |
| India | 5.5% |
See Cashew audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Cashew have in United States?
Cashew has an estimated audience of 1,303,626 people in United States, concentrated in California and Texas.
What is the gender split and age of Cashew fans?
61.5% of Cashew fans are female, 38.5% are male, with an average age of 40.2 years.
Which brands do Cashew fans like most?
Cashew fans show strongest brand affinity for Finnair (675×), Google Maps (13.95×), and Capital One (13.33×) over the country average.
Where do Cashew fans live in United States?
Cashew fans in United States are most concentrated in California (reach 184,653), Texas (reach 135,594), and Florida (reach 111,581). These three regions account for the largest share of the active audience.
What other brands do Cashew fans also like?
Beyond Cashew itself, the audience over-indexes on Google Maps (13.95×), Capital One (13.33×), Circle K (21.11×), and Indeed.com (9.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cashew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.