Rascasse Audience Intelligence

Carrot Audience in Germany

A data profile of the people who buy, follow and care about Carrot in Germany — modelled from more than twelve digital signal sources. Carrot has an estimated audience of 351,550 people in Germany.

#13among Vegetable in Germany#5675among Topic in Germany#767in Food & Beverages

The average Carrot fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Frauen-Bundesliga, Croissant, Pretzel, with strongest over-indexing on Frauen-Bundesliga (19.4× the country average).

Demographically, the Carrot audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carrot fan in Germany is more female, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Frauen-Bundesliga.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carrot profile in Germany.

Audience size
352K
in Germany
Gender
61.6%♀
38.4% male
Age
40.1
average years
Country rank
#15468
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carrot fans

61.6% are female, 38.4% are male, average age 40.1.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Carrot audience in Germany
MetricValue
Female61.6%
Male38.4%
Average age40.1
Estimated audience size351,550
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Carrot audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4926%
50+19%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Carrot audience comes from Germany.

Worldwide audience distribution share by country for Carrot
CountryShare
United States26.9%
United Kingdom4.8%
South Korea4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carrot audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carrot fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.61×
02Berlin~20K1.57×
03Bremen~4K1.19×
04Hamburg~9K1.09×
05Bayern~60K1.04×
06Nordrhein-Westfalen~80K0.98×
07Rheinland-Pfalz~20K0.96×
08Baden-Württemberg~50K0.95×
09Brandenburg~10K0.93×
10Sachsen-Anhalt~8K0.90×
11Saarland~4K0.90×
12Sachsen~20K0.89×
13Schleswig-Holstein~10K0.89×
14Niedersachsen~30K0.85×
15Thüringen~7K0.82×
16Mecklenburg-Vorpommern~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Carrot, Germany
0.80×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carrot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carrot audience
#·InterestCategoryAffinity×
01CroissantFood & Beverages35.96×
02PretzelFood & Beverages33.95×
03Prepackaged mealFood & Beverages32.54×
04Frauen-BundesligaSports19.40×
05BroccoliFood & Beverages18.28×
06Circuit de Spa-FrancorchampsSports14.50×
07Milk substituteFood & Beverages11.83×
08D&RTechnology & Electronics8.08×
09Low-fat dietFood & Beverages7.46×
10Love ActuallyMovies & TV5.22×
11Frying panHome & Garden4.52×
12BiochemistryBusiness & Career4.03×
13FloristryHome & Garden3.95×
14Charlie HunnamMovies & TV3.79×
15Picture bookLiterature2.74×
16Netto Marken-DiscountShopping2.70×
17FocusNews2.48×
18Müller (company)Food & Beverages2.08×
19KitchenHome & Garden1.84×
20TagesschauMovies & TV1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carrot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carrot audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.57×
SpiritualityBALANCE1.51×
IndulgenceJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carrot audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Sports ActivityPOWER0.75×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carrot have in Germany?

Carrot has an estimated audience of 351,550 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Carrot fans?

61.6% of Carrot fans are female, 38.4% are male, with an average age of 40.1 years.

03

Which brands do Carrot fans like most?

Carrot fans show strongest brand affinity for Frauen-Bundesliga (19.4×), Croissant (35.96×), and Pretzel (33.95×) over the country average.

04

Where do Carrot fans live in Germany?

Carrot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Carrot fans also like?

Beyond Carrot itself, the audience over-indexes on Croissant (35.96×), Pretzel (33.95×), Prepackaged meal (32.54×), and Broccoli (18.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in Germany

See Carrot audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carrot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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