Carrot Audience in Germany
Carrot has an estimated audience of 351,550 people in Germany. 61.6% are female, 38.4% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Picnic, Oktay Kaynarca, Samanyolu Haber, Este, Veneto, Israel.
The average Carrot fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Picnic, Oktay Kaynarca, Samanyolu Haber, with strongest over-indexing on Picnic (8.5× the country average). Demographically, the Carrot audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Carrot fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 40.1 |
| Estimated audience size | 351,550 |
Audience persona
The typical Carrot fan in Germany is more female, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for Picnic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,179 | 1.02× |
| Bayern | 59,312 | 1.05× |
| Hessen | 47,007 | 1.75× |
| Baden-Württemberg | 45,163 | 0.94× |
| Niedersachsen | 28,466 | 0.83× |
| Berlin | 27,213 | 1.73× |
| Rheinland-Pfalz | 16,613 | 0.94× |
| Sachsen | 15,441 | 0.9× |
| Schleswig-Holstein | 9,655 | 0.76× |
| Brandenburg | 9,144 | 0.84× |
| Hamburg | 9,119 | 1.15× |
| Sachsen-Anhalt | 6,822 | 0.75× |
| Thüringen | 6,211 | 0.69× |
| Bremen | 3,918 | 1.3× |
| Mecklenburg-Vorpommern | 3,917 | 0.58× |
| Saarland | 3,253 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picnic | 8.5× | Kids & Family |
| Oktay Kaynarca | 12.05× | Movies & TV |
| Samanyolu Haber | 4.15× | Movies & TV |
| Este, Veneto | 2.13× | Travel & Leisure |
| Israel | 1.6× | Travel & Leisure |
| Isha Yoga | 8.08× | Sports |
| santa eulalia | 11.47× | Travel & Leisure |
| Home Delivery | 1.89× | Food & Beverages |
| Hundertwasserhaus | 3× | Travel & Leisure |
| Emperor Entertainment Group | 1.89× | Business & Career |
| Sixx | 1.58× | Movies & TV |
| Volvo V60 | 2.32× | Cars & Mobility |
| Solo climbing | 1.91× | Sports |
| Eco Friendly Living | 1.71× | Home & Garden |
| Keeper (password manager) | 1.89× | Technology & Electronics |
| Magazine (band) | 2.12× | Music & Radio |
| Fatteh | 4.5× | Food & Beverages |
| Zagreb | 1.61× | Travel & Leisure |
| Hauser & Wirth | 3.32× | Arts & Culture |
| New Era (Namibia) | 1.7× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.82 |
| Healthy Lifestyle | BALANCE | 1.64 |
| Indulgence | JOY | 1.56 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Design Affinity | PREMIUM | 1.33 |
| Tradition | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| United Kingdom | 4.8% |
| South Korea | 4.8% |
See Carrot audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Capsicum (700,850)
- Leaf vegetable (576,654)
Frequently asked questions
How many fans does Carrot have in Germany?
Carrot has an estimated audience of 351,550 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carrot fans?
61.6% of Carrot fans are female, 38.4% are male, with an average age of 40.1 years.
Which brands do Carrot fans like most?
Carrot fans show strongest brand affinity for Picnic (8.5×), Oktay Kaynarca (12.05×), and Samanyolu Haber (4.15×) over the country average.
Where do Carrot fans live in Germany?
Carrot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,179), Bayern (reach 59,312), and Hessen (reach 47,007). These three regions account for the largest share of the active audience.
What other brands do Carrot fans also like?
Beyond Carrot itself, the audience over-indexes on Oktay Kaynarca (12.05×), Samanyolu Haber (4.15×), Este, Veneto (2.13×), and Israel (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carrot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.