Broccoli Audience in Germany
Broccoli has an estimated audience of 545,890 people in Germany. 68.5% are female, 31.5% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pumpkin, Brussels sprout, Zucchini, Cabbage, Buffalo mozzarella.
The average Broccoli fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pumpkin, Brussels sprout, Zucchini, with strongest over-indexing on Pumpkin (33.15× the country average). Demographically, the Broccoli audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Broccoli fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 40.6 |
| Estimated audience size | 545,890 |
Audience persona
The typical Broccoli fan in Germany is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pumpkin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 134,623 | 1.13× |
| Bayern | 92,318 | 1.05× |
| Baden-Württemberg | 71,966 | 0.97× |
| Niedersachsen | 56,952 | 1.07× |
| Hessen | 40,879 | 0.98× |
| Sachsen | 31,055 | 1.16× |
| Rheinland-Pfalz | 28,025 | 1.02× |
| Berlin | 23,054 | 0.94× |
| Schleswig-Holstein | 18,463 | 0.94× |
| Brandenburg | 17,481 | 1.03× |
| Thüringen | 16,198 | 1.16× |
| Sachsen-Anhalt | 13,603 | 0.96× |
| Hamburg | 11,677 | 0.95× |
| Mecklenburg-Vorpommern | 9,402 | 0.9× |
| Saarland | 5,793 | 0.86× |
| Bremen | 3,992 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pumpkin | 33.15× | Food & Beverages |
| Brussels sprout | 127.24× | Food & Beverages |
| Zucchini | 35.99× | Food & Beverages |
| Cabbage | 62.5× | Food & Beverages |
| Buffalo mozzarella | 63.3× | Food & Beverages |
| Cauliflower | 70.99× | Food & Beverages |
| Fitness First | 8.3× | Sports |
| Fruit picking | 20.47× | Home & Garden |
| Mozzarella | 16.11× | Food & Beverages |
| Size zero | 21.35× | Fashion & Accessoires |
| Eggplant | 29.26× | Food & Beverages |
| Carrot | 18.28× | Food & Beverages |
| Low-carbohydrate diet | 5.04× | Food & Beverages |
| Chef | 5.94× | Food & Beverages |
| Fruit tree pruning | 38.64× | |
| Organic horticulture | 6.84× | Food & Beverages |
| Parsley | 37.88× | Food & Beverages |
| Radish | 62.16× | Food & Beverages |
| Garden pond | 35.49× | Pets & Animals |
| Atkins diet | 18.59× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.63 |
| Pet Ownership | JOY | 1.62 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Indulgence | JOY | 1.37 |
| Sports Activity | POWER | 1.33 |
| Design Affinity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 4.8% |
| Germany | 4.7% |
See Broccoli audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Capsicum (700,850)
- Leaf vegetable (576,654)
Frequently asked questions
How many fans does Broccoli have in Germany?
Broccoli has an estimated audience of 545,890 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Broccoli fans?
68.5% of Broccoli fans are female, 31.5% are male, with an average age of 40.6 years.
Which brands do Broccoli fans like most?
Broccoli fans show strongest brand affinity for Pumpkin (33.15×), Brussels sprout (127.24×), and Zucchini (35.99×) over the country average.
Where do Broccoli fans live in Germany?
Broccoli fans in Germany are most concentrated in Nordrhein-Westfalen (reach 134,623), Bayern (reach 92,318), and Baden-Württemberg (reach 71,966). These three regions account for the largest share of the active audience.
What other brands do Broccoli fans also like?
Beyond Broccoli itself, the audience over-indexes on Brussels sprout (127.24×), Zucchini (35.99×), Cabbage (62.5×), and Buffalo mozzarella (63.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Broccoli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.