Rascasse Audience Intelligence

Broccoli Audience in Germany

A data profile of the people who buy, follow and care about Broccoli in Germany — modelled from more than twelve digital signal sources. Broccoli has an estimated audience of 545,890 people in Germany.

#7among Vegetable in Germany#4459among Topic in Germany#518in Food & Beverages

The average Broccoli fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pumpkin, Brussels sprout, Zucchini, with strongest over-indexing on Pumpkin (33.15× the country average).

Demographically, the Broccoli audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Broccoli fan in Germany is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Pumpkin.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broccoli profile in Germany.

Audience size
546K
in Germany
Gender
68.5%♀
31.5% male
Age
40.6
average years
Country rank
#10925
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broccoli fans

68.5% are female, 31.5% are male, average age 40.6.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Broccoli audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age40.6
Estimated audience size545,890
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Broccoli audience in Germany
Age bracketShare%
16-1913%
20-2921%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Broccoli audience comes from Germany.

Worldwide audience distribution share by country for Broccoli
CountryShare
United States24.6%
United Kingdom4.8%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broccoli audience in Germany is strongest.

Fig. 05

Top regions by affinity

Broccoli fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.21×
02Sachsen~30K1.15×
03Nordrhein-Westfalen~100K1.09×
04Niedersachsen~60K1.05×
05Rheinland-Pfalz~30K1.05×
06Brandenburg~20K1.05×
07Bayern~90K1.03×
08Sachsen-Anhalt~10K1.00×
09Hessen~40K0.97×
10Baden-Württemberg~70K0.96×
11Schleswig-Holstein~20K0.95×
12Mecklenburg-Vorpommern~10K0.94×
13Hamburg~10K0.91×
14Saarland~6K0.91×
15Berlin~20K0.89×
16Bremen~4K0.88×
Fig. 06

Affinity by region

Affinity by region — Broccoli, Germany
0.88×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broccoli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broccoli audience
#·InterestCategoryAffinity×
01Brussels sproutFood & Beverages127.24×
02CauliflowerFood & Beverages70.99×
03Buffalo mozzarellaFood & Beverages63.30×
04CabbageFood & Beverages62.50×
05RadishFood & Beverages62.16×
06Fruit tree pruningTopic38.64×
07ParsleyFood & Beverages37.88×
08ZucchiniFood & Beverages35.99×
09Garden pondPets & Animals35.49×
10PumpkinFood & Beverages33.15×
11EggplantFood & Beverages29.26×
12Size zeroFashion & Accessoires21.35×
13Fruit pickingHome & Garden20.47×
14Atkins dietHealth18.59×
15CarrotFood & Beverages18.28×
16MozzarellaFood & Beverages16.11×
17Fitness FirstSports8.30×
18Organic horticultureFood & Beverages6.84×
19ChefFood & Beverages5.94×
20Low-carbohydrate dietFood & Beverages5.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broccoli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broccoli audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.68×
Healthy LifestyleBALANCE1.38×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broccoli audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Luxury OrientationPREMIUM0.86×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broccoli have in Germany?

Broccoli has an estimated audience of 545,890 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Broccoli fans?

68.5% of Broccoli fans are female, 31.5% are male, with an average age of 40.6 years.

03

Which brands do Broccoli fans like most?

Broccoli fans show strongest brand affinity for Pumpkin (33.15×), Brussels sprout (127.24×), and Zucchini (35.99×) over the country average.

04

Where do Broccoli fans live in Germany?

Broccoli fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Broccoli fans also like?

Beyond Broccoli itself, the audience over-indexes on Brussels sprout (127.24×), Zucchini (35.99×), Cabbage (62.5×), and Buffalo mozzarella (63.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in Germany

See Broccoli audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Broccoli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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