Rascasse Audience Intelligence

Zucchini Audience in Germany

A data profile of the people who buy, follow and care about Zucchini in Germany — modelled from more than twelve digital signal sources. Zucchini has an estimated audience of 414,348 people in Germany.

#11among Vegetable in Germany#5180among Topic in Germany#669in Food & Beverages

The average Zucchini fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Germany, Consumer electronics, Arts and music, with strongest over-indexing on Germany (1.85× the country average).

Demographically, the Zucchini audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zucchini fan in Germany is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Germany.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zucchini profile in Germany.

Audience size
414K
in Germany
Gender
76.5%♀
23.5% male
Age
42.6
average years
Country rank
#13618
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zucchini fans

76.5% are female, 23.5% are male, average age 42.6.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Zucchini audience in Germany
MetricValue
Female76.5%
Male23.5%
Average age42.6
Estimated audience size414,348
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Zucchini audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4927%
50+24%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Zucchini audience comes from Germany.

Worldwide audience distribution share by country for Zucchini
CountryShare
United States11.2%
China6.7%
Ukraine6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zucchini audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zucchini fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.30×
02Sachsen~30K1.27×
03Sachsen-Anhalt~10K1.23×
04Brandenburg~20K1.21×
05Niedersachsen~40K1.08×
06Mecklenburg-Vorpommern~8K1.07×
07Baden-Württemberg~60K0.98×
08Bayern~60K0.96×
09Hessen~30K0.96×
10Saarland~5K0.93×
11Nordrhein-Westfalen~80K0.92×
12Schleswig-Holstein~10K0.88×
13Berlin~20K0.87×
14Hamburg~8K0.85×
15Bremen~3K0.80×
16Rheinland-Pfalz~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Zucchini, Germany
0.76×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zucchini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zucchini audience
#·InterestCategoryAffinity×
01GermanyTravel & Leisure1.85×
02CultureLiterature1.85×
03EuropeTravel & Leisure1.82×
04Social networkInternet & Social Media1.82×
05TelevisionsTechnology & Electronics1.77×
06Politics and social issuesPolitics & Society1.73×
07SoftwareTechnology & Electronics1.72×
08LeisureTravel & Leisure1.71×
09Consumer electronicsTechnology & Electronics1.69×
10SmartphonesTechnology & Electronics1.66×
11ShoesFashion & Accessoires1.65×
12Personal financeBusiness & Career1.61×
13MoviesMovies & TV1.60×
14ComputersTechnology & Electronics1.60×
15FoodFood & Beverages1.59×
16Discount storesShopping1.59×
17Arts and musicArts & Culture1.55×
18PetsPets & Animals1.55×
19GamesGames1.54×
20BeveragesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zucchini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zucchini audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.40×
DIY MentalityTHRILL1.39×
Healthy LifestyleBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zucchini audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.58×
Need for SecurityCONSERVATISM0.60×
Early Adopter MentalityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zucchini have in Germany?

Zucchini has an estimated audience of 414,348 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zucchini fans?

76.5% of Zucchini fans are female, 23.5% are male, with an average age of 42.6 years.

03

Which brands do Zucchini fans like most?

Zucchini fans show strongest brand affinity for Germany (1.85×), Consumer electronics (1.69×), and Arts and music (1.55×) over the country average.

04

Where do Zucchini fans live in Germany?

Zucchini fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Zucchini fans also like?

Beyond Zucchini itself, the audience over-indexes on Consumer electronics (1.69×), Arts and music (1.55×), Food (1.59×), and Movies (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in Germany

See Zucchini audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zucchini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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