Zucchini Audience in Germany
Zucchini has an estimated audience of 414,348 people in Germany. 76.5% are female, 23.5% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, Consumer electronics, Arts and music, Food, Movies.
The average Zucchini fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, Consumer electronics, Arts and music, with strongest over-indexing on Germany (1.85× the country average). Demographically, the Zucchini audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Zucchini fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 42.6 |
| Estimated audience size | 414,348 |
Audience persona
The typical Zucchini fan in Germany is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,484 | 0.93× |
| Bayern | 65,893 | 0.99× |
| Baden-Württemberg | 56,905 | 1.01× |
| Niedersachsen | 45,307 | 1.13× |
| Hessen | 31,129 | 0.99× |
| Sachsen | 26,398 | 1.3× |
| Berlin | 17,040 | 0.92× |
| Brandenburg | 16,052 | 1.25× |
| Thüringen | 13,508 | 1.28× |
| Sachsen-Anhalt | 13,266 | 1.24× |
| Schleswig-Holstein | 13,214 | 0.89× |
| Rheinland-Pfalz | 11,787 | 0.57× |
| Mecklenburg-Vorpommern | 8,389 | 1.06× |
| Hamburg | 8,008 | 0.86× |
| Saarland | 4,407 | 0.87× |
| Bremen | 2,622 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 1.85× | Travel & Leisure |
| Consumer electronics | 1.69× | Technology & Electronics |
| Arts and music | 1.55× | Arts & Culture |
| Food | 1.59× | Food & Beverages |
| Movies | 1.6× | Movies & TV |
| Europe | 1.82× | Travel & Leisure |
| Politics and social issues | 1.73× | Politics & Society |
| Software | 1.72× | Technology & Electronics |
| Culture | 1.85× | Literature |
| Computers | 1.6× | Technology & Electronics |
| Games | 1.54× | Games |
| Pets | 1.55× | Pets & Animals |
| Social network | 1.82× | Internet & Social Media |
| Discount stores | 1.59× | Shopping |
| Leisure | 1.71× | Travel & Leisure |
| Televisions | 1.77× | Technology & Electronics |
| Smartphones | 1.66× | Technology & Electronics |
| Shoes | 1.65× | Fashion & Accessoires |
| Beverages | 1.5× | Food & Beverages |
| Personal finance | 1.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.89 |
| Pet Ownership | JOY | 1.81 |
| LGBTQ+ Identity | OPEN | 1.76 |
| Tradition | CONSERVATISM | 1.43 |
| Design Affinity | PREMIUM | 1.41 |
| Indulgence | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.5% |
| China | 6.9% |
| Ukraine | 6.7% |
See Zucchini audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Capsicum (700,850)
- Leaf vegetable (576,654)
Frequently asked questions
How many fans does Zucchini have in Germany?
Zucchini has an estimated audience of 414,348 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zucchini fans?
76.5% of Zucchini fans are female, 23.5% are male, with an average age of 42.6 years.
Which brands do Zucchini fans like most?
Zucchini fans show strongest brand affinity for Germany (1.85×), Consumer electronics (1.69×), and Arts and music (1.55×) over the country average.
Where do Zucchini fans live in Germany?
Zucchini fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,484), Bayern (reach 65,893), and Baden-Württemberg (reach 56,905). These three regions account for the largest share of the active audience.
What other brands do Zucchini fans also like?
Beyond Zucchini itself, the audience over-indexes on Consumer electronics (1.69×), Arts and music (1.55×), Food (1.59×), and Movies (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zucchini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.