Fruit picking Audience in Germany

Fruit picking has an estimated audience of 426,425 people in Germany. 75.6% are female, 24.4% are male, average age 44.2. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Goes, Rossmann, Progressive rock, Artistic inspiration, Home Office.
The average Fruit picking fan in Germany is 44.2 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Goes, Rossmann, Progressive rock, with strongest over-indexing on Goes (2.81× the country average). Demographically, the Fruit picking audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Fruit picking fans
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 44.2 |
| Estimated audience size | 426,425 |
Audience persona
The typical Fruit picking fan in Germany is more female, around 44.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 80,584 | 1.39× |
| Bayern | 63,092 | 0.92× |
| Nordrhein-Westfalen | 35,648 | 0.38× |
| Niedersachsen | 31,635 | 0.76× |
| Thüringen | 25,678 | 2.36× |
| Mecklenburg-Vorpommern | 21,041 | 2.58× |
| Hessen | 20,648 | 0.64× |
| Sachsen | 18,397 | 0.88× |
| Rheinland-Pfalz | 15,518 | 0.73× |
| Sachsen-Anhalt | 8,515 | 0.77× |
| Brandenburg | 8,080 | 0.61× |
| Berlin | 7,254 | 0.38× |
| Schleswig-Holstein | 5,981 | 0.39× |
| Bremen | 5,883 | 1.61× |
| Saarland | 5,672 | 1.08× |
| Hamburg | 4,919 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.81× | Travel & Leisure |
| Rossmann | 1.84× | Shopping |
| Progressive rock | 2.86× | Music & Radio |
| Artistic inspiration | 1.86× | Arts & Culture |
| Home Office | 1.73× | Business & Career |
| Eco Friendly Living | 5.27× | Home & Garden |
| Unique Gifts | 1.9× | Shopping |
| Esra Erol | 7.01× | Movies & TV |
| Samanyolu Haber | 5.57× | Movies & TV |
| Collectable | 1.69× | Kids & Family |
| Christmas Gift | 1.68× | Kids & Family |
| Mothercare | 1.88× | Kids & Family |
| Birthday Gifts | 1.59× | Kids & Family |
| Este, Veneto | 2.34× | Travel & Leisure |
| Jack White | 1.65× | Movies & TV |
| Corona (band) | 2.02× | Music & Radio |
| Time (magazine) | 1.53× | News |
| Natural rubber | 1.74× | Cars & Mobility |
| New Era (Namibia) | 2.71× | News |
| Rancidification | 9.36× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.69 |
| Pet Ownership | JOY | 1.85 |
| LGBTQ+ Identity | OPEN | 1.68 |
| Community Orientation | OPEN | 1.5 |
| Sustainability | BALANCE | 1.42 |
| Need for Security | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Germany | 19.8% |
| Netherlands | 12.4% |
See Fruit picking audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fruit picking have in Germany?
Fruit picking has an estimated audience of 426,425 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Fruit picking fans?
75.6% of Fruit picking fans are female, 24.4% are male, with an average age of 44.2 years.
Which brands do Fruit picking fans like most?
Fruit picking fans show strongest brand affinity for Goes (2.81×), Rossmann (1.84×), and Progressive rock (2.86×) over the country average.
Where do Fruit picking fans live in Germany?
Fruit picking fans in Germany are most concentrated in Baden-Württemberg (reach 80,584), Bayern (reach 63,092), and Nordrhein-Westfalen (reach 35,648). These three regions account for the largest share of the active audience.
What other brands do Fruit picking fans also like?
Beyond Fruit picking itself, the audience over-indexes on Rossmann (1.84×), Progressive rock (2.86×), Artistic inspiration (1.86×), and Home Office (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fruit picking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.