Fruit picking Audience in Germany

Fruit picking logo

Fruit picking has an estimated audience of 426,425 people in Germany. 75.6% are female, 24.4% are male, average age 44.2. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Goes, Rossmann, Progressive rock, Artistic inspiration, Home Office.

The average Fruit picking fan in Germany is 44.2 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Goes, Rossmann, Progressive rock, with strongest over-indexing on Goes (2.81× the country average). Demographically, the Fruit picking audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Fruit picking fans

Demographic split for Fruit picking audience in Germany
MetricValue
Female75.6%
Male24.4%
Average age44.2
Estimated audience size426,425

Audience persona

The typical Fruit picking fan in Germany is more female, around 44.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Goes.

Top regions in Germany

Top regions ranked by reach for Fruit picking in Germany
RegionReachAffinity
Baden-Württemberg80,5841.39×
Bayern63,0920.92×
Nordrhein-Westfalen35,6480.38×
Niedersachsen31,6350.76×
Thüringen25,6782.36×
Mecklenburg-Vorpommern21,0412.58×
Hessen20,6480.64×
Sachsen18,3970.88×
Rheinland-Pfalz15,5180.73×
Sachsen-Anhalt8,5150.77×
Brandenburg8,0800.61×
Berlin7,2540.38×
Schleswig-Holstein5,9810.39×
Bremen5,8831.61×
Saarland5,6721.08×
Hamburg4,9190.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit picking audience
BrandAffinityCategory
Goes2.81×Travel & Leisure
Rossmann1.84×Shopping
Progressive rock2.86×Music & Radio
Artistic inspiration1.86×Arts & Culture
Home Office1.73×Business & Career
Eco Friendly Living5.27×Home & Garden
Unique Gifts1.9×Shopping
Esra Erol7.01×Movies & TV
Samanyolu Haber5.57×Movies & TV
Collectable1.69×Kids & Family
Christmas Gift1.68×Kids & Family
Mothercare1.88×Kids & Family
Birthday Gifts1.59×Kids & Family
Este, Veneto2.34×Travel & Leisure
Jack White1.65×Movies & TV
Corona (band)2.02×Music & Radio
Time (magazine)1.53×News
Natural rubber1.74×Cars & Mobility
New Era (Namibia)2.71×News
Rancidification9.36×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit picking audience
TraitClusterScore
Healthy LifestyleBALANCE2.69
Pet OwnershipJOY1.85
LGBTQ+ IdentityOPEN1.68
Community OrientationOPEN1.5
SustainabilityBALANCE1.42
Need for SecurityCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Fruit picking
CountryShare
United States21.7%
Germany19.8%
Netherlands12.4%

See Fruit picking audiences in other countries

More Home & Garden audiences in Germany

Frequently asked questions

How many fans does Fruit picking have in Germany?

Fruit picking has an estimated audience of 426,425 people in Germany, concentrated in Baden-Württemberg and Bayern.

What is the gender split and age of Fruit picking fans?

75.6% of Fruit picking fans are female, 24.4% are male, with an average age of 44.2 years.

Which brands do Fruit picking fans like most?

Fruit picking fans show strongest brand affinity for Goes (2.81×), Rossmann (1.84×), and Progressive rock (2.86×) over the country average.

Where do Fruit picking fans live in Germany?

Fruit picking fans in Germany are most concentrated in Baden-Württemberg (reach 80,584), Bayern (reach 63,092), and Nordrhein-Westfalen (reach 35,648). These three regions account for the largest share of the active audience.

What other brands do Fruit picking fans also like?

Beyond Fruit picking itself, the audience over-indexes on Rossmann (1.84×), Progressive rock (2.86×), Artistic inspiration (1.86×), and Home Office (1.73×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fruit picking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.