Rascasse Audience Intelligence

Fruit picking Audience in Germany

A data profile of the people who buy, follow and care about Fruit picking in Germany — modelled from more than twelve digital signal sources. Fruit picking has an estimated audience of 426,425 people in Germany.

#5096among Topic in Germany#705in Home & Garden

The average Fruit picking fan in Germany is 44.2 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Mecklenburg-Vorpommern.

Top brand affinities include Broccoli, Müller (company), Mineral water, with strongest over-indexing on Broccoli (20.47× the country average).

Demographically, the Fruit picking audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fruit picking fan in Germany is more female, around 44.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Broccoli.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fruit picking profile in Germany.

Audience size
426K
in Germany
Gender
75.6%♀
24.4% male
Age
44.2
average years
Country rank
#13322
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit picking fans

75.6% are female, 24.4% are male, average age 44.2.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Fruit picking audience in Germany
MetricValue
Female75.6%
Male24.4%
Average age44.2
Estimated audience size426,425
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Fruit picking audience in Germany
Age bracketShare%
16-195%
20-2915%
30-3925%
40-4932%
50+23%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Fruit picking audience comes from Germany.

Worldwide audience distribution share by country for Fruit picking
CountryShare
United States21.7%
Germany19.7%
Netherlands12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruit picking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fruit picking fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~50K5.81×
02Thüringen~20K1.63×
03Bremen~4K1.18×
04Baden-Württemberg~70K1.15×
05Saarland~5K0.99×
06Sachsen-Anhalt~10K0.89×
07Rheinland-Pfalz~20K0.86×
08Sachsen~20K0.86×
09Brandenburg~10K0.82×
10Hamburg~8K0.82×
11Bayern~50K0.79×
12Schleswig-Holstein~10K0.76×
13Niedersachsen~30K0.74×
14Hessen~20K0.68×
15Berlin~10K0.67×
16Nordrhein-Westfalen~40K0.48×
Fig. 06

Affinity by region

Affinity by region — Fruit picking, Germany
0.48×1.00×5.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit picking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit picking audience
#·InterestCategoryAffinity×
01BroccoliFood & Beverages20.47×
02Mineral waterFood & Beverages8.92×
03BASFHealth7.55×
04Non-alcoholic beverageFood & Beverages6.61×
05NordseeFood & Beverages5.00×
06FloristryHome & Garden4.68×
07AllgäuTravel & Leisure4.52×
08Preventive healthcareHealth4.06×
09Müller (company)Food & Beverages3.27×
10FocusNews3.05×
11Garden centreHome & Garden3.00×
12VolunteeringPolitics & Society2.71×
13Wetter.comHome & Garden2.67×
14Roland KaiserMusic & Radio2.57×
15CHECK24Business & Career2.29×
16TagesschauMovies & TV2.21×
17KitchenHome & Garden2.18×
18Netto Marken-DiscountShopping1.95×
19HornbachShopping1.88×
20EdekaShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit picking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit picking audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.33×
SpiritualityBALANCE1.79×
Community OrientationOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit picking audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.50×
ExtroversionTHRILL0.68×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fruit picking have in Germany?

Fruit picking has an estimated audience of 426,425 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Fruit picking fans?

75.6% of Fruit picking fans are female, 24.4% are male, with an average age of 44.2 years.

03

Which brands do Fruit picking fans like most?

Fruit picking fans show strongest brand affinity for Broccoli (20.47×), Müller (company) (3.27×), and Mineral water (8.92×) over the country average.

04

Where do Fruit picking fans live in Germany?

Fruit picking fans in Germany are most concentrated in Baden-Württemberg (reach ~70K), Bayern (reach ~50K), and Mecklenburg-Vorpommern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Fruit picking fans also like?

Beyond Fruit picking itself, the audience over-indexes on Müller (company) (3.27×), Mineral water (8.92×), Tagesschau (2.21×), and Non-alcoholic beverage (6.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Fruit picking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fruit picking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →