Rascasse Audience Intelligence

Fruit picking Audience in United States

A data profile of the people who buy, follow and care about Fruit picking in United States — modelled from more than twelve digital signal sources. Fruit picking has an estimated audience of 468,629 people in United States.

#11675among Topic in United States#1506in Home & Garden

The average Fruit picking fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include QVC, Pinterest, Discount stores, with strongest over-indexing on QVC (5.19× the country average).

Demographically, the Fruit picking audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fruit picking fan in United States is more female, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fruit picking profile in United States.

Audience size
469K
in United States
Gender
78.6%♀
21.4% male
Age
42.6
average years
Country rank
#38053
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit picking fans

78.6% are female, 21.4% are male, average age 42.6.

Fig. 02

Gender split

78.6%
Female
21.4%
Male
Demographic split for Fruit picking audience in United States
MetricValue
Female78.6%
Male21.4%
Average age42.6
Estimated audience size468,629
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Fruit picking audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Fruit picking audience comes from United States.

Worldwide audience distribution share by country for Fruit picking
CountryShare
United States21.7%
Germany19.7%
Netherlands12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruit picking audience in United States is strongest.

Fig. 05

Top regions by affinity

Fruit picking fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K2.15×
02Maryland~20K1.94×
03Virginia~20K1.92×
04Hawaii~4K1.88×
05New Jersey~20K1.86×
06California~90K1.78×
07Connecticut~8K1.67×
08Massachusetts~10K1.56×
09Oregon~7K1.34×
10New Hampshire~2K1.24×
11Pennsylvania~20K1.23×
12Washington~10K1.20×
13Rhode Island~2K1.12×
14Washington, District of Columbia~2K1.12×
15Illinois~20K1.09×
16Vermont<1K1.09×
17Delaware~1K1.08×
18Georgia~20K1.05×
19Maine~2K1.00×
20Michigan~10K0.99×
21Alaska<1K0.99×
22North Dakota<1K0.99×
23South Dakota~1K0.97×
24Idaho~2K0.96×
25Montana~1K0.94×
26Florida~30K0.93×
27West Virginia~2K0.92×
28Kansas~3K0.89×
29New Mexico~2K0.88×
30Nebraska~2K0.88×
31Utah~4K0.87×
32Mississippi~3K0.87×
33Arkansas~3K0.87×
34Iowa~3K0.84×
35North Carolina~10K0.83×
36Missouri~6K0.82×
37South Carolina~6K0.82×
38Oklahoma~4K0.82×
39Nevada~4K0.82×
40Ohio~10K0.81×
41Wisconsin~6K0.81×
42Louisiana~5K0.81×
43Kentucky~5K0.81×
44Arizona~8K0.79×
45Indiana~7K0.79×
46Alabama~5K0.79×
47Colorado~6K0.76×
48Minnesota~5K0.76×
49Texas~30K0.74×
50Tennessee~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Fruit picking, United States
0.73×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit picking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit picking audience
#·InterestCategoryAffinity×
01Restaurant Gordon RamsayFood & Beverages20.00×
02QVCMovies & TV5.19×
03CiderFood & Beverages4.72×
04EyewearFashion & Accessoires3.69×
05Wine tastingFood & Beverages3.21×
06Discount storesShopping2.94×
07Sustainable energyHome & Garden2.89×
08FedExBusiness & Career2.72×
09Renewable energyBusiness & Career2.68×
10Organic foodFood & Beverages2.38×
11Shopping mallsShopping2.33×
12PinterestInternet & Social Media2.30×
13AirbnbTravel & Leisure2.18×
14Mortgage loansBusiness & Career2.17×
15Trader Joe'sShopping2.13×
16IKEAHome & Garden2.08×
17Dollar TreeShopping1.83×
18FurnitureHome & Garden1.81×
19StarbucksFood & Beverages1.78×
20BarbecueFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit picking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit picking audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.90×
Community OrientationOPEN1.66×
IndulgenceJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit picking audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Risk AppetiteTHRILL0.88×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fruit picking have in United States?

Fruit picking has an estimated audience of 468,629 people in United States, concentrated in California and New York.

02

What is the gender split and age of Fruit picking fans?

78.6% of Fruit picking fans are female, 21.4% are male, with an average age of 42.6 years.

03

Which brands do Fruit picking fans like most?

Fruit picking fans show strongest brand affinity for QVC (5.19×), Pinterest (2.3×), and Discount stores (2.94×) over the country average.

04

Where do Fruit picking fans live in United States?

Fruit picking fans in United States are most concentrated in California (reach ~90K), New York (reach ~60K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fruit picking fans also like?

Beyond Fruit picking itself, the audience over-indexes on Pinterest (2.3×), Discount stores (2.94×), Airbnb (2.18×), and Organic food (2.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Fruit picking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruit picking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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