Rascasse Audience Intelligence

Bon Appétit Target Market in Germany

A data profile of the people who buy, follow and care about Bon Appétit in Germany — modelled from more than twelve digital signal sources. Bon Appétit has an estimated audience of 250,542 people in Germany.

#2495among Brand in Germany#949in Food & Beverages

The average Bon Appétit fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bon Appétit profile in Germany.

Audience size
251K
in Germany
Gender
55.7%♀
44.3% male
Age
32.9
average years
Country rank
#19627
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bon Appétit

55.7% are female, 44.3% are male, average age 32.9.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Bon Appétit audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age32.9
Estimated audience size250,542
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Bon Appétit audience in Germany
Age bracketShare%
16-1938%
20-2919%
30-3917%
40-4917%
50+9%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Bon Appétit audience comes from Germany.

Worldwide audience distribution share by country for Bon Appétit
CountryShare
United States39.7%
United Kingdom4.2%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bon Appétit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bon Appétit customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.54×
02Hessen~30K1.32×
03Hamburg~7K1.22×
04Rheinland-Pfalz~10K1.19×
05Nordrhein-Westfalen~60K1.11×
06Bayern~40K1.04×
07Bremen~2K1.04×
08Saarland~3K0.98×
09Baden-Württemberg~30K0.96×
10Niedersachsen~20K0.96×
11Schleswig-Holstein~8K0.86×
12Sachsen~10K0.85×
13Thüringen~5K0.81×
14Brandenburg~6K0.80×
15Mecklenburg-Vorpommern~4K0.76×
16Sachsen-Anhalt~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Bon Appétit, Germany
0.70×1.00×1.54×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Bon Appétit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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