Rascasse Audience Intelligence

Bon Appétit Target Market in United States

A data profile of the people who buy, follow and care about Bon Appétit in United States — modelled from more than twelve digital signal sources. Bon Appétit has an estimated audience of 4,919,773 people in United States.

#702among Brand in United States#465in Food & Beverages

The average Bon Appétit fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bon Appétit profile in United States.

Audience size
4.9M
in United States
Gender
63.4%♀
36.6% male
Age
42.9
average years
Country rank
#6804
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bon Appétit

63.4% are female, 36.6% are male, average age 42.9.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Bon Appétit audience in United States
MetricValue
Female63.4%
Male36.6%
Average age42.9
Estimated audience size4,919,773
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Bon Appétit audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4921%
50+31%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Bon Appétit audience comes from United States.

Worldwide audience distribution share by country for Bon Appétit
CountryShare
United States39.7%
United Kingdom4.2%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bon Appétit audience in United States is strongest.

Fig. 05

Top regions by affinity

Bon Appétit customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.81×
02South Carolina~100K1.77×
03Oregon~90K1.57×
04California~800K1.55×
05New York~400K1.46×
06Massachusetts~100K1.44×
07Maine~30K1.43×
08Connecticut~70K1.40×
09Rhode Island~20K1.38×
10Florida~400K1.31×
11Washington~100K1.30×
12Vermont~10K1.27×
13New Jersey~200K1.22×
14Maryland~100K1.22×
15Alaska~10K1.17×
16Minnesota~80K1.09×
17Nevada~50K1.07×
18Illinois~200K1.06×
19Georgia~200K1.03×
20Colorado~80K1.03×
21Utah~50K1.03×
22Virginia~100K0.99×
23Hawaii~20K0.97×
24Delaware~10K0.96×
25Michigan~100K0.93×
26Pennsylvania~200K0.92×
27New Hampshire~20K0.92×
28Texas~400K0.89×
29Montana~10K0.89×
30Arizona~90K0.88×
31North Carolina~100K0.86×
32New Mexico~20K0.83×
33Ohio~100K0.82×
34Indiana~70K0.82×
35Louisiana~50K0.82×
36Idaho~20K0.81×
37Tennessee~80K0.80×
38Wisconsin~60K0.78×
39Alabama~50K0.78×
40Missouri~60K0.75×
41Iowa~30K0.75×
42Kansas~30K0.71×
43Mississippi~30K0.69×
44Arkansas~30K0.69×
45Kentucky~40K0.67×
46Oklahoma~40K0.67×
47Nebraska~20K0.66×
48North Dakota~7K0.65×
49West Virginia~10K0.61×
50South Dakota~7K0.59×
Fig. 06

Affinity by region

Affinity by region — Bon Appétit, United States
0.59×1.00×1.81×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bon Appétit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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