Berry Audience in Germany
Berry has an estimated audience of 868,626 people in Germany. 60.1% are female, 39.9% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Jotex, Non-alcoholic beverage, Western Union, Real property, Tagesschau.
The average Berry fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Jotex, Non-alcoholic beverage, Western Union, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Berry audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Berry fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 41.9 |
| Estimated audience size | 868,626 |
Audience persona
The typical Berry fan in Germany is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 188,201 | 0.99× |
| Baden-Württemberg | 128,706 | 1.09× |
| Bayern | 126,982 | 0.91× |
| Hessen | 92,671 | 1.4× |
| Sachsen | 88,015 | 2.07× |
| Niedersachsen | 86,504 | 1.03× |
| Berlin | 56,360 | 1.45× |
| Rheinland-Pfalz | 40,759 | 0.94× |
| Schleswig-Holstein | 23,197 | 0.74× |
| Hamburg | 22,726 | 1.16× |
| Brandenburg | 19,034 | 0.71× |
| Thüringen | 14,185 | 0.64× |
| Sachsen-Anhalt | 14,173 | 0.63× |
| Mecklenburg-Vorpommern | 8,956 | 0.54× |
| Saarland | 8,520 | 0.8× |
| Bremen | 7,158 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Non-alcoholic beverage | 15.88× | Food & Beverages |
| Western Union | 6.53× | Business & Career |
| Real property | 6.27× | Home & Garden |
| Tagesschau | 2.58× | Movies & TV |
| Italo disco | 9.47× | Music & Radio |
| Spiegel Online | 2.04× | News |
| Pets | 1.73× | Pets & Animals |
| Satire | 4.13× | Literature |
| Catering | 4.01× | Food & Beverages |
| Distilled beverage | 2.67× | Food & Beverages |
| Do it yourself (DIY) | 1.86× | Home & Garden |
| Transfermarkt | 2.31× | Sports |
| Automobiles | 1.67× | Cars & Mobility |
| IKEA | 1.71× | Home & Garden |
| Herbalism | 6.6× | Health |
| Fast food | 2.25× | Food & Beverages |
| Airbnb | 1.87× | Travel & Leisure |
| REWE | 1.68× | Shopping |
| Obi (store) | 1.6× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.9 |
| Convenience Orientation | PREMIUM | 1.79 |
| Indulgence | JOY | 1.75 |
| Healthy Lifestyle | BALANCE | 1.72 |
| DIY Mentality | THRILL | 1.69 |
| Sustainability | BALANCE | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 5.5% |
| Taiwan | 4.5% |
See Berry audiences in other countries
More Fruit audiences in Germany
- Grape (1,397,766)
- Avocado (945,961)
- Lemon (835,962)
- Strawberry (824,536)
- Pumpkin (782,252)
Frequently asked questions
How many fans does Berry have in Germany?
Berry has an estimated audience of 868,626 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Berry fans?
60.1% of Berry fans are female, 39.9% are male, with an average age of 41.9 years.
Which brands do Berry fans like most?
Berry fans show strongest brand affinity for Jotex (78.71×), Non-alcoholic beverage (15.88×), and Western Union (6.53×) over the country average.
Where do Berry fans live in Germany?
Berry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 188,201), Baden-Württemberg (reach 128,706), and Bayern (reach 126,982). These three regions account for the largest share of the active audience.
What other brands do Berry fans also like?
Beyond Berry itself, the audience over-indexes on Non-alcoholic beverage (15.88×), Western Union (6.53×), Real property (6.27×), and Tagesschau (2.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.