Grape Audience in Germany
Grape has an estimated audience of 1,397,766 people in Germany. 55.2% are female, 44.8% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, The Human Centipede 2 (Full Sequence), Unique Gifts, Isha Yoga, Product design.
The average Grape fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, The Human Centipede 2 (Full Sequence), Unique Gifts, with strongest over-indexing on Goes (1.91× the country average). Demographically, the Grape audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Grape fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.0 |
| Estimated audience size | 1,397,766 |
Audience persona
The typical Grape fan in Germany is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 387,655 | 1.27× |
| Bayern | 236,730 | 1.05× |
| Baden-Württemberg | 201,881 | 1.06× |
| Niedersachsen | 151,720 | 1.12× |
| Hessen | 148,994 | 1.4× |
| Berlin | 81,428 | 1.3× |
| Rheinland-Pfalz | 65,084 | 0.93× |
| Sachsen | 55,477 | 0.81× |
| Schleswig-Holstein | 47,021 | 0.94× |
| Hamburg | 38,178 | 1.21× |
| Brandenburg | 35,458 | 0.82× |
| Sachsen-Anhalt | 26,841 | 0.74× |
| Thüringen | 24,302 | 0.68× |
| Mecklenburg-Vorpommern | 19,130 | 0.72× |
| Bremen | 14,162 | 1.18× |
| Saarland | 13,285 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.91× | Travel & Leisure |
| The Human Centipede 2 (Full Sequence) | 12.62× | Movies & TV |
| Unique Gifts | 1.84× | Shopping |
| Isha Yoga | 11.82× | Sports |
| Product design | 1.82× | Business & Career |
| Clogging | 11.37× | Music & Radio |
| Birthday Gifts | 1.54× | Kids & Family |
| Esra Erol | 4.55× | Movies & TV |
| Nurse education | 1.92× | Kids & Family |
| Cachorro | 2.47× | Pets & Animals |
| Sixx | 2.14× | Movies & TV |
| Snow White (Fables) | 1.51× | Literature |
| Hückelhoven | 5.3× | Travel & Leisure |
| Bank account | 1.9× | Business & Career |
| Icon (magazine) | 1.53× | Arts & Culture |
| Home Delivery | 1.64× | Food & Beverages |
| Kodi (software) | 1.63× | Technology & Electronics |
| Figure painting (hobby) | 2.16× | Arts & Culture |
| Eco Friendly Living | 1.79× | Home & Garden |
| Kippah | 2.36× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.79 |
| Design Affinity | PREMIUM | 1.73 |
| Sustainability | BALANCE | 1.68 |
| DIY Mentality | THRILL | 1.61 |
| Healthy Lifestyle | BALANCE | 1.57 |
| Pet Ownership | JOY | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 9.3% |
| Italy | 6.7% |
See Grape audiences in other countries
More Fruit audiences in Germany
- Avocado (945,961)
- Berry (868,626)
- Lemon (835,962)
- Strawberry (824,536)
- Pumpkin (782,252)
Frequently asked questions
How many fans does Grape have in Germany?
Grape has an estimated audience of 1,397,766 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Grape fans?
55.2% of Grape fans are female, 44.8% are male, with an average age of 41.0 years.
Which brands do Grape fans like most?
Grape fans show strongest brand affinity for Goes (1.91×), The Human Centipede 2 (Full Sequence) (12.62×), and Unique Gifts (1.84×) over the country average.
Where do Grape fans live in Germany?
Grape fans in Germany are most concentrated in Nordrhein-Westfalen (reach 387,655), Bayern (reach 236,730), and Baden-Württemberg (reach 201,881). These three regions account for the largest share of the active audience.
What other brands do Grape fans also like?
Beyond Grape itself, the audience over-indexes on The Human Centipede 2 (Full Sequence) (12.62×), Unique Gifts (1.84×), Isha Yoga (11.82×), and Product design (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.