Grape Audience in Germany
A data profile of the people who buy, follow and care about Grape in Germany — modelled from more than twelve digital signal sources. Grape has an estimated audience of 1,397,766 people in Germany.
The average Grape fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include White wine, Wine tasting, Tagesschau, with strongest over-indexing on White wine (7.5× the country average).
Demographically, the Grape audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Grape fan in Germany is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for White wine.
At a glance
The key figures that characterise the Grape profile in Germany.
Search interest · 12-month trend
Demographics of Grape fans
55.2% are female, 44.8% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.0 |
| Estimated audience size | 1,397,766 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Grape audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 9.3% |
| Italy | 6.7% |
Geography
Where the Grape audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.29× | |
| 02 | Bremen | ~10K | 1.21× | |
| 03 | Berlin | ~70K | 1.19× | |
| 04 | Nordrhein-Westfalen | ~400K | 1.17× | |
| 05 | Hamburg | ~40K | 1.13× | |
| 06 | Bayern | ~200K | 1.05× | |
| 07 | Niedersachsen | ~100K | 1.05× | |
| 08 | Baden-Württemberg | ~200K | 1.02× | |
| 09 | Rheinland-Pfalz | ~70K | 1.01× | |
| 10 | Sachsen | ~70K | 0.96× | |
| 11 | Schleswig-Holstein | ~50K | 0.93× | |
| 12 | Thüringen | ~30K | 0.90× | |
| 13 | Brandenburg | ~40K | 0.89× | |
| 14 | Sachsen-Anhalt | ~30K | 0.86× | |
| 15 | Saarland | ~10K | 0.83× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Grape audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sziget Festival | Music & Radio | 12.87× | ||
| 02 | Migros | Shopping | 7.65× | ||
| 03 | White wine | Food & Beverages | 7.50× | ||
| 04 | D&R | Technology & Electronics | 6.11× | ||
| 05 | Ethanol | Health | 5.51× | ||
| 06 | Vineyard | Food & Beverages | 5.50× | ||
| 07 | Wine tasting | Food & Beverages | 5.41× | ||
| 08 | Sparkling wine | Food & Beverages | 4.85× | ||
| 09 | Online food ordering | Food & Beverages | 4.18× | ||
| 10 | Red wine | Food & Beverages | 4.15× | ||
| 11 | Champagne | Food & Beverages | 4.15× | ||
| 12 | Unique Gifts | Shopping | 3.10× | ||
| 13 | Hugendubel | Shopping | 2.61× | ||
| 14 | Focus | News | 2.40× | ||
| 15 | Fast food | Food & Beverages | 2.16× | ||
| 16 | Tagesschau | Movies & TV | 2.06× | ||
| 17 | Local food | Food & Beverages | 2.05× | ||
| 18 | Müller (company) | Food & Beverages | 2.00× | ||
| 19 | Wine | Food & Beverages | 1.92× | ||
| 20 | Netto Marken-Discount | Shopping | 1.73× |
Personality of the Grape audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.08× | |
| Quality Awareness | PREMIUM | 1.83× | |
| Extroversion | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 0.89× |
Frequently asked questions
How many fans does Grape have in Germany?
Grape has an estimated audience of 1,397,766 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Grape fans?
55.2% of Grape fans are female, 44.8% are male, with an average age of 41.0 years.
Which brands do Grape fans like most?
Grape fans show strongest brand affinity for White wine (7.5×), Wine tasting (5.41×), and Tagesschau (2.06×) over the country average.
Where do Grape fans live in Germany?
Grape fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Grape fans also like?
Beyond Grape itself, the audience over-indexes on Wine tasting (5.41×), Tagesschau (2.06×), Müller (company) (2×), and Sparkling wine (4.85×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Grape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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