A data profile of the people who buy, follow and care about Grape in Italy — modelled from more than twelve digital signal sources. Grape has an estimated audience of 4,310,174 people in Italy.
Grape has an estimated audience of 4,310,174 people in Italy. 47.3% are female, 52.7% are male, average age 42.5. Top brand affinities: Wine tasting, Wikipedia, Red wine, Champagne, White wine.
Top brand affinities include Wine tasting, Wikipedia, Red wine, with strongest over-indexing on Wine tasting (3.27× the country average).
Demographically, the Grape audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Grape fan in Italy is balanced, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Wine tasting.
The key figures that characterise the Grape profile in Italy.
47.3% are female, 52.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 42.5 |
| Estimated audience size | 4,310,174 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Grape audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 9.3% |
| Italy | 6.7% |
The strongest cross-interests of the Grape audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matthew McConaughey | Movies & TV | 5.31× | ||
| 02 | Red wine | Food & Beverages | 3.68× | ||
| 03 | Eataly | Food & Beverages | 3.54× | ||
| 04 | White wine | Food & Beverages | 3.34× | ||
| 05 | Wikipedia | Internet & Social Media | 3.32× | ||
| 06 | Wine tasting | Food & Beverages | 3.27× | ||
| 07 | Champagne | Food & Beverages | 2.99× | ||
| 08 | Italian wine | Food & Beverages | 2.94× | ||
| 09 | Wine cellar | Food & Beverages | 2.71× | ||
| 10 | Satire | Literature | 2.51× | ||
| 11 | Gourmet Foods | Food & Beverages | 2.42× | ||
| 12 | General practitioner | Health | 2.16× | ||
| 13 | Sparkling wine | Food & Beverages | 2.12× | ||
| 14 | Mediaset | Technology & Electronics | 1.90× | ||
| 15 | Adriatic Sea | Travel & Leisure | 1.90× | ||
| 16 | Singer-songwriter | Music & Radio | 1.81× | ||
| 17 | Volunteering | Politics & Society | 1.73× | ||
| 18 | Milk | Food & Beverages | 1.70× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Personal finance | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.14× | |
| Convenience Orientation | PREMIUM | 1.49× | |
| Career Orientation | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.84× | |
| Patriotism | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Grape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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