Ethanol Audience in Germany
Ethanol has an estimated audience of 1,307,629 people in Germany. 45.1% are female, 54.9% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Grape, Wine, Distilled beverage, Tea, Chocolate.
The average Ethanol fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Grape, Wine, Distilled beverage, with strongest over-indexing on Grape (5.51× the country average). Demographically, the Ethanol audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Ethanol fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 36.9 |
| Estimated audience size | 1,307,629 |
Audience persona
The typical Ethanol fan in Germany is balanced, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Grape.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 319,100 | 1.12× |
| Bayern | 215,308 | 1.02× |
| Baden-Württemberg | 205,247 | 1.15× |
| Niedersachsen | 144,355 | 1.14× |
| Hessen | 110,801 | 1.11× |
| Rheinland-Pfalz | 73,619 | 1.12× |
| Sachsen | 65,876 | 1.03× |
| Berlin | 56,575 | 0.97× |
| Schleswig-Holstein | 42,191 | 0.9× |
| Brandenburg | 32,360 | 0.8× |
| Thüringen | 31,215 | 0.94× |
| Sachsen-Anhalt | 31,066 | 0.92× |
| Hamburg | 30,235 | 1.02× |
| Mecklenburg-Vorpommern | 22,019 | 0.88× |
| Saarland | 16,223 | 1.01× |
| Bremen | 9,810 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grape | 5.51× | Food & Beverages |
| Wine | 1.71× | Food & Beverages |
| Distilled beverage | 1.59× | Food & Beverages |
| Tea | 1.55× | Food & Beverages |
| Chocolate | 1.53× | Food & Beverages |
| Juice | 1.71× | Food & Beverages |
| Soft drinks | 1.71× | Food & Beverages |
| Milk | 1.55× | Food & Beverages |
| Winery | 2.05× | Food & Beverages |
| Drinking water | 1.97× | Food & Beverages |
| Low-carbohydrate diet | 1.63× | Food & Beverages |
| Hot chocolate | 2.52× | Food & Beverages |
| Red wine | 2.1× | Food & Beverages |
| Sugar | 1.56× | Food & Beverages |
| Gin | 1.8× | Food & Beverages |
| Wine tasting | 1.73× | Food & Beverages |
| White wine | 2.25× | Food & Beverages |
| Sparkling wine | 1.78× | Food & Beverages |
| Nicole Kidman | 1.82× | Movies & TV |
| Alcohol | 1.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.21 |
| Pet Ownership | JOY | 1.33 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Sports Activity | POWER | 1.26 |
| Early Adopter Mentality | POWER | 1.25 |
| Patriotism | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
See Ethanol audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ethanol have in Germany?
Ethanol has an estimated audience of 1,307,629 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ethanol fans?
45.1% of Ethanol fans are female, 54.9% are male, with an average age of 36.9 years.
Which brands do Ethanol fans like most?
Ethanol fans show strongest brand affinity for Grape (5.51×), Wine (1.71×), and Distilled beverage (1.59×) over the country average.
Where do Ethanol fans live in Germany?
Ethanol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 319,100), Bayern (reach 215,308), and Baden-Württemberg (reach 205,247). These three regions account for the largest share of the active audience.
What other brands do Ethanol fans also like?
Beyond Ethanol itself, the audience over-indexes on Wine (1.71×), Distilled beverage (1.59×), Tea (1.55×), and Chocolate (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ethanol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.