Rascasse Audience Intelligence

Ethanol Audience in Germany

A data profile of the people who buy, follow and care about Ethanol in Germany — modelled from more than twelve digital signal sources. Ethanol has an estimated audience of 1,307,629 people in Germany.

#2631among Topic in Germany#146in Health

The average Ethanol fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Grape, Wine, Distilled beverage, with strongest over-indexing on Grape (5.51× the country average).

Demographically, the Ethanol audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ethanol fan in Germany is balanced, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Grape.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ethanol profile in Germany.

Audience size
1.3M
in Germany
Gender
45.1%♀
54.9% male
Age
36.9
average years
Country rank
#5072
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ethanol fans

45.1% are female, 54.9% are male, average age 36.9.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Ethanol audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age36.9
Estimated audience size1,307,629
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Ethanol audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3919%
40-4920%
50+15%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Ethanol audience comes from Germany.

Worldwide audience distribution share by country for Ethanol
CountryShare
United States34.1%
Italy5.9%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ethanol audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ethanol fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.11×
02Niedersachsen~100K1.11×
03Rheinland-Pfalz~70K1.11×
04Hessen~100K1.09×
05Nordrhein-Westfalen~300K1.07×
06Sachsen~70K1.05×
07Saarland~20K1.05×
08Bayern~200K1.02×
09Hamburg~30K0.99×
10Sachsen-Anhalt~30K0.98×
11Thüringen~30K0.98×
12Bremen~10K0.92×
13Berlin~50K0.91×
14Schleswig-Holstein~40K0.91×
15Mecklenburg-Vorpommern~20K0.90×
16Brandenburg~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Ethanol, Germany
0.82×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ethanol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ethanol audience
#·InterestCategoryAffinity×
01GrapeFood & Beverages5.51×
02Hot chocolateFood & Beverages2.52×
03White wineFood & Beverages2.25×
04Red wineFood & Beverages2.10×
05WineryFood & Beverages2.05×
06Drinking waterFood & Beverages1.97×
07Nicole KidmanMovies & TV1.82×
08GinFood & Beverages1.80×
09Sparkling wineFood & Beverages1.78×
10Wine tastingFood & Beverages1.73×
11WineFood & Beverages1.71×
12JuiceFood & Beverages1.71×
13Soft drinksFood & Beverages1.71×
14Low-carbohydrate dietFood & Beverages1.63×
15Distilled beverageFood & Beverages1.59×
16SugarFood & Beverages1.56×
17TeaFood & Beverages1.55×
18MilkFood & Beverages1.55×
19ChocolateFood & Beverages1.53×
20Vitamin DHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ethanol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ethanol audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.52×
MindfulnessBALANCE1.14×
Design AffinityPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ethanol audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.92×
Family OrientationCONSERVATISM0.96×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ethanol have in Germany?

Ethanol has an estimated audience of 1,307,629 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ethanol fans?

45.1% of Ethanol fans are female, 54.9% are male, with an average age of 36.9 years.

03

Which brands do Ethanol fans like most?

Ethanol fans show strongest brand affinity for Grape (5.51×), Wine (1.71×), and Distilled beverage (1.59×) over the country average.

04

Where do Ethanol fans live in Germany?

Ethanol fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ethanol fans also like?

Beyond Ethanol itself, the audience over-indexes on Wine (1.71×), Distilled beverage (1.59×), Tea (1.55×), and Chocolate (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Ethanol audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ethanol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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