Jerry Jones Audience in United States

Jerry Jones logo

Jerry Jones has an estimated audience of 4,092,668 people in United States. 21.5% are female, 78.5% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: Surf kayaking, Identity Theft Resource Center, La Jolla, Theocracy, Home equity.

The average Jerry Jones fan in United States is 40.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Surf kayaking, Identity Theft Resource Center, La Jolla, with strongest over-indexing on Surf kayaking (27.91× the country average). Demographically, the Jerry Jones audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Jerry Jones fans

Demographic split for Jerry Jones audience in United States
MetricValue
Female21.5%
Male78.5%
Average age40.3
Estimated audience size4,092,668

Audience persona

The typical Jerry Jones fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Jerry Jones in United States
RegionReachAffinity
Texas1,085,5893.09×
California329,3240.73×
Florida214,0410.77×
New York160,9500.7×
Pennsylvania157,3901.14×
North Carolina135,7221.1×
Virginia124,5971.25×
Georgia114,4660.91×
Illinois113,2480.83×
Ohio106,9380.85×
Michigan99,3670.93×
Tennessee93,7121.14×
New Jersey93,6020.9×
Maryland81,5671.16×
Oklahoma79,7811.76×
Louisiana74,7271.42×
Arizona73,2400.88×
South Carolina71,0131.15×
Arkansas68,8522.04×
Missouri65,9501×
Colorado64,4441×
Wisconsin59,6120.97×
Indiana59,4780.8×
Washington57,4700.7×
Massachusetts54,8260.68×
Alabama52,2870.91×
Mississippi50,7601.51×
Kentucky50,6150.99×
Minnesota45,1820.77×
Kansas40,6351.26×
Iowa35,6311.06×
Nevada34,3310.87×
Connecticut32,6180.79×
Oregon31,4710.67×
New Mexico31,3251.53×
Utah24,2330.66×
Nebraska19,4850.95×
Idaho17,6900.86×
West Virginia17,5800.92×
Washington, District of Columbia13,3861.09×
Delaware13,0981.16×
Hawaii10,6650.61×
Montana10,2380.9×
New Hampshire9,8050.61×
South Dakota9,2270.98×
Maine8,6260.59×
North Dakota8,2760.98×
Rhode Island8,0390.62×
Wyoming4,8430.8×
Alaska4,4590.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jerry Jones audience
BrandAffinityCategory
Surf kayaking27.91×Sports
Identity Theft Resource Center99.41×Technology & Electronics
La Jolla11.86×Travel & Leisure
Theocracy9.98×Music & Radio
Home equity2.38×Home & Garden
Nebraska3.08×Travel & Leisure
Jingoism2.16×Politics & Society
Elsword12.86×Games
Wikia2.5×Internet & Social Media
Graham Greene (actor)4.48×
Home staging3.19×Home & Garden
Hog Hunting1.87×Sports
Kendra Scott1.55×Fashion & Accessoires
Hauptschule7.2×Kids & Family
Primary and secondary antibodies17.67×Health
Alaskan Husky7.53×Pets & Animals
Noodle (Gorillaz)1.68×Music & Radio
Captain America (1990 film)2.1×Movies & TV
Nebraska Cornhuskers football1.6×Sports
Consequence (rapper)2.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jerry Jones audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Risk AppetiteTHRILL1.41
Need for SecurityCONSERVATISM1.25
TraditionCONSERVATISM1.19
ExtroversionTHRILL1.15
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Jerry Jones
CountryShare
United States89.2%
Canada3.1%
Germany1.5%

See Jerry Jones audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Jerry Jones have in United States?

Jerry Jones has an estimated audience of 4,092,668 people in United States, concentrated in Texas and California.

What is the gender split and age of Jerry Jones fans?

21.5% of Jerry Jones fans are female, 78.5% are male, with an average age of 40.3 years.

Which brands do Jerry Jones fans like most?

Jerry Jones fans show strongest brand affinity for Surf kayaking (27.91×), Identity Theft Resource Center (99.41×), and La Jolla (11.86×) over the country average.

Where do Jerry Jones fans live in United States?

Jerry Jones fans in United States are most concentrated in Texas (reach 1,085,589), California (reach 329,324), and Florida (reach 214,041). These three regions account for the largest share of the active audience.

What other brands do Jerry Jones fans also like?

Beyond Jerry Jones itself, the audience over-indexes on Identity Theft Resource Center (99.41×), La Jolla (11.86×), Theocracy (9.98×), and Home equity (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jerry Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.