Rascasse Audience Intelligence

Jerry Jones Audience in United States

A data profile of the people who buy, follow and care about Jerry Jones in United States — modelled from more than twelve digital signal sources. Jerry Jones has an estimated audience of 4,008,446 people in United States.

#119among American football in United States#1013among Person in United States#703in Sports

The average Jerry Jones fan in United States is 40.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Behati Prinsloo, Mark Twain, Brett Favre, with strongest over-indexing on Behati Prinsloo (257.45× the country average).

Demographically, the Jerry Jones audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jerry Jones fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Behati Prinsloo.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jerry Jones profile in United States.

Audience size
4M
in United States
Gender
21.5%♀
78.5% male
Age
40.3
average years
Country rank
#8044
Person in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jerry Jones fans

21.5% are female, 78.5% are male, average age 40.3.

Fig. 02

Gender split

21.5%
Female
78.5%
Male
Demographic split for Jerry Jones audience in United States
MetricValue
Female21.5%
Male78.5%
Average age40.3
Estimated audience size4,008,446
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Jerry Jones audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Jerry Jones audience comes from United States.

Worldwide audience distribution share by country for Jerry Jones
CountryShare
United States88.8%
Canada3.2%
Germany1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jerry Jones audience in United States is strongest.

Fig. 05

Top regions by affinity

Jerry Jones fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M2.76×
02Arkansas~70K2.00×
03Oklahoma~80K1.74×
04New Mexico~30K1.61×
05Mississippi~50K1.51×
06Louisiana~70K1.33×
07Kansas~40K1.25×
08Delaware~10K1.20×
09Virginia~100K1.19×
10South Carolina~70K1.15×
11Wisconsin~70K1.14×
12North Carolina~100K1.11×
13Tennessee~90K1.11×
14Pennsylvania~200K1.10×
15Maryland~80K1.09×
16Iowa~40K1.08×
17South Dakota~10K1.05×
18Missouri~70K1.04×
19North Dakota~9K1.02×
20Washington, District of Columbia~10K1.01×
21Colorado~60K1.00×
22Nebraska~20K0.99×
23West Virginia~20K0.98×
24Montana~10K0.95×
25Arizona~80K0.94×
26Alabama~50K0.94×
27Kentucky~50K0.92×
28Idaho~20K0.91×
29Georgia~100K0.90×
30New Jersey~90K0.90×
31Wyoming~5K0.90×
32Nevada~30K0.88×
33Ohio~100K0.85×
34Michigan~90K0.84×
35Illinois~100K0.82×
36Indiana~60K0.80×
37Connecticut~30K0.79×
38Florida~200K0.78×
39Minnesota~50K0.77×
40Washington~60K0.71×
41California~300K0.68×
42Utah~20K0.68×
43Oregon~30K0.67×
44Rhode Island~9K0.67×
45Massachusetts~50K0.66×
46New York~100K0.65×
47Hawaii~10K0.65×
48Maine~10K0.65×
49New Hampshire~10K0.64×
50Alaska~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Jerry Jones, United States
0.64×1.00×2.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jerry Jones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jerry Jones audience
#·InterestCategoryAffinity×
01Behati PrinslooFashion & Accessoires257.45×
02Mark TwainLiterature107.35×
03Jrue HolidaySports65.12×
04Brett FavreSports62.49×
05Cam NewtonSports42.31×
06Sean PaytonSports25.95×
07Forrest GumpMovies & TV22.60×
08Baker MayfieldSports20.00×
09Dennis RodmanSports19.96×
10Dak PrescottSports18.00×
11Peyton ManningSports17.66×
12Eli ManningSports17.39×
13De'Aaron FoxSports13.78×
14Giannis AntetokounmpoSports12.18×
15Winona RyderMovies & TV9.56×
16Dallas CowboysSports7.61×
17Panda ExpressFood & Beverages4.18×
18Breaking newsMovies & TV2.92×
19Donald TrumpPolitics & Society2.55×
20XInternet & Social Media2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jerry Jones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jerry Jones audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.04×
Need for SecurityCONSERVATISM1.64×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jerry Jones audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.53×
SustainabilityBALANCE0.61×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jerry Jones have in United States?

Jerry Jones has an estimated audience of 4,008,446 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jerry Jones fans?

21.5% of Jerry Jones fans are female, 78.5% are male, with an average age of 40.3 years.

03

Which brands do Jerry Jones fans like most?

Jerry Jones fans show strongest brand affinity for Behati Prinsloo (257.45×), Mark Twain (107.35×), and Brett Favre (62.49×) over the country average.

04

Where do Jerry Jones fans live in United States?

Jerry Jones fans in United States are most concentrated in Texas (reach ~1M), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jerry Jones fans also like?

Beyond Jerry Jones itself, the audience over-indexes on Mark Twain (107.35×), Brett Favre (62.49×), Jrue Holiday (65.12×), and Cam Newton (42.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Jerry Jones audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jerry Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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