Jerry Jones Audience in United States
Jerry Jones has an estimated audience of 4,092,668 people in United States. 21.5% are female, 78.5% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: Brett Favre, Cam Newton, Behati Prinsloo, Forrest Gump, Dak Prescott.
The average Jerry Jones fan in United States is 40.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Brett Favre, Cam Newton, Behati Prinsloo, with strongest over-indexing on Brett Favre (58.22× the country average). Demographically, the Jerry Jones audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: American football
Demographics of Jerry Jones fans
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 40.3 |
| Estimated audience size | 4,092,668 |
Audience persona
The typical Jerry Jones fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Brett Favre.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,085,589 | 3.09× |
| California | 329,324 | 0.73× |
| Florida | 214,041 | 0.77× |
| New York | 160,950 | 0.7× |
| Pennsylvania | 157,390 | 1.14× |
| North Carolina | 135,722 | 1.1× |
| Virginia | 124,597 | 1.25× |
| Georgia | 114,466 | 0.91× |
| Illinois | 113,248 | 0.83× |
| Ohio | 106,938 | 0.85× |
| Michigan | 99,367 | 0.93× |
| Tennessee | 93,712 | 1.14× |
| New Jersey | 93,602 | 0.9× |
| Maryland | 81,567 | 1.16× |
| Oklahoma | 79,781 | 1.76× |
| Louisiana | 74,727 | 1.42× |
| Arizona | 73,240 | 0.88× |
| South Carolina | 71,013 | 1.15× |
| Arkansas | 68,852 | 2.04× |
| Missouri | 65,950 | 1× |
| Colorado | 64,444 | 1× |
| Wisconsin | 59,612 | 0.97× |
| Indiana | 59,478 | 0.8× |
| Washington | 57,470 | 0.7× |
| Massachusetts | 54,826 | 0.68× |
| Alabama | 52,287 | 0.91× |
| Mississippi | 50,760 | 1.51× |
| Kentucky | 50,615 | 0.99× |
| Minnesota | 45,182 | 0.77× |
| Kansas | 40,635 | 1.26× |
| Iowa | 35,631 | 1.06× |
| Nevada | 34,331 | 0.87× |
| Connecticut | 32,618 | 0.79× |
| Oregon | 31,471 | 0.67× |
| New Mexico | 31,325 | 1.53× |
| Utah | 24,233 | 0.66× |
| Nebraska | 19,485 | 0.95× |
| Idaho | 17,690 | 0.86× |
| West Virginia | 17,580 | 0.92× |
| Washington, District of Columbia | 13,386 | 1.09× |
| Delaware | 13,098 | 1.16× |
| Hawaii | 10,665 | 0.61× |
| Montana | 10,238 | 0.9× |
| New Hampshire | 9,805 | 0.61× |
| South Dakota | 9,227 | 0.98× |
| Maine | 8,626 | 0.59× |
| North Dakota | 8,276 | 0.98× |
| Rhode Island | 8,039 | 0.62× |
| Wyoming | 4,843 | 0.8× |
| Alaska | 4,459 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brett Favre | 58.22× | Sports |
| Cam Newton | 47.6× | Sports |
| Behati Prinsloo | 99.41× | Fashion & Accessoires |
| Forrest Gump | 31.7× | Movies & TV |
| Dak Prescott | 20.47× | Sports |
| Sean Payton | 37.11× | Sports |
| Mark Twain | 34.58× | Literature |
| Baker Mayfield | 20× | Sports |
| Autism Awareness | 12.86× | Health |
| Jrue Holiday | 27.91× | Sports |
| Diabetes mellitus awareness | 8.56× | Health |
| Dallas Cowboys | 8.82× | Sports |
| Giannis Antetokounmpo | 12.9× | Sports |
| Dennis Rodman | 17.67× | Sports |
| Singer-songwriter | 4.06× | Music & Radio |
| Microblogging | 8.88× | Technology & Electronics |
| Eli Manning | 15.54× | Sports |
| DeMar DeRozan | 20× | Sports |
| Income tax | 9.16× | Business & Career |
| Fox News Channel | 2.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.8 |
| Risk Appetite | THRILL | 1.41 |
| Need for Security | CONSERVATISM | 1.25 |
| Tradition | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.15 |
| Career Orientation | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.2% |
| Canada | 3.1% |
| Germany | 1.5% |
See Jerry Jones audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Jerry Jones have in United States?
Jerry Jones has an estimated audience of 4,092,668 people in United States, concentrated in Texas and California.
What is the gender split and age of Jerry Jones fans?
21.5% of Jerry Jones fans are female, 78.5% are male, with an average age of 40.3 years.
Which brands do Jerry Jones fans like most?
Jerry Jones fans show strongest brand affinity for Brett Favre (58.22×), Cam Newton (47.6×), and Behati Prinsloo (99.41×) over the country average.
Where do Jerry Jones fans live in United States?
Jerry Jones fans in United States are most concentrated in Texas (reach 1,085,589), California (reach 329,324), and Florida (reach 214,041). These three regions account for the largest share of the active audience.
What other brands do Jerry Jones fans also like?
Beyond Jerry Jones itself, the audience over-indexes on Cam Newton (47.6×), Behati Prinsloo (99.41×), Forrest Gump (31.7×), and Dak Prescott (20.47×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jerry Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.