Rascasse Audience Intelligence

Toddler bed Audience in United States

A data profile of the people who buy, follow and care about Toddler bed in United States — modelled from more than twelve digital signal sources. Toddler bed has an estimated audience of 316,670 people in United States.

#13238among Topic in United States#662in Kids & Family

The average Toddler bed fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Child development, Fruit salad, Baby food, with strongest over-indexing on Child development (18.06× the country average).

Demographically, the Toddler bed audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toddler bed fan in United States is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toddler bed profile in United States.

Audience size
317K
in United States
Gender
80.2%♀
19.8% male
Age
35.0
average years
Country rank
#47009
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toddler bed fans

80.2% are female, 19.8% are male, average age 35.0.

Fig. 02

Gender split

80.2%
Female
19.8%
Male
Demographic split for Toddler bed audience in United States
MetricValue
Female80.2%
Male19.8%
Average age35.0
Estimated audience size316,670
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Toddler bed audience in United States
Age bracketShare%
16-1918%
20-2935%
30-3925%
40-4914%
50+8%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Toddler bed audience comes from United States.

Worldwide audience distribution share by country for Toddler bed
CountryShare
United States21.0%
India10.4%
Germany9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toddler bed audience in United States is strongest.

Fig. 05

Top regions by affinity

Toddler bed fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~3K1.34×
02Alabama~6K1.28×
03Kentucky~5K1.28×
04West Virginia~2K1.28×
05Arkansas~3K1.26×
06Louisiana~5K1.25×
07Tennessee~8K1.21×
08Indiana~7K1.16×
09Oklahoma~4K1.16×
10Missouri~6K1.13×
11Texas~30K1.11×
12Ohio~10K1.11×
13North Carolina~10K1.09×
14South Carolina~5K1.09×
15Connecticut~3K1.08×
16Pennsylvania~10K1.06×
17Michigan~9K1.06×
18Kansas~3K1.06×
19Georgia~10K1.05×
20South Dakota<1K1.04×
21New Jersey~8K1.03×
22North Dakota<1K1.03×
23Iowa~3K1.01×
24New Hampshire~1K1.00×
25Rhode Island~1K1.00×
26Virginia~8K0.99×
27Maine~1K0.99×
28Illinois~10K0.98×
29Nebraska~2K0.97×
30Delaware<1K0.97×
31California~30K0.96×
32Maryland~5K0.96×
33Montana<1K0.96×
34New York~20K0.95×
35Idaho~2K0.95×
36New Mexico~1K0.93×
37Massachusetts~6K0.92×
38Minnesota~4K0.91×
39Arizona~6K0.90×
40Florida~20K0.89×
41Wisconsin~4K0.89×
42Colorado~4K0.87×
43Utah~2K0.87×
44Washington~5K0.82×
45Vermont<1K0.82×
46Nevada~2K0.80×
47Oregon~3K0.76×
48Alaska<1K0.76×
49Hawaii<1K0.68×
50Washington, District of Columbia<1K0.65×
Fig. 06

Affinity by region

Affinity by region — Toddler bed, United States
0.65×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toddler bed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toddler bed audience
#·InterestCategoryAffinity×
01Fruit saladFood & Beverages49.90×
02My Little PonyKids & Family21.09×
03Child developmentBusiness & Career18.06×
04MothercareKids & Family17.21×
05SwaddlingKids & Family16.82×
06Minnie MouseMovies & TV15.07×
07Baby foodKids & Family14.05×
08Parental leaveKids & Family13.77×
09BassinetKids & Family12.18×
10Nick Jr.Movies & TV9.51×
11Baby transportKids & Family9.48×
12Child safety seatKids & Family9.09×
13Scooby-DooMovies & TV5.11×
14KindergartenKids & Family4.66×
15IKEAHome & Garden3.15×
16PinterestInternet & Social Media2.38×
17Home improvementHome & Garden2.17×
18RecipesFood & Beverages2.17×
19CookingFood & Beverages2.00×
20Alcoholic beveragesFood & Beverages2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toddler bed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toddler bed audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.58×
Pet OwnershipJOY1.89×
Quality AwarenessPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toddler bed audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.70×
PatriotismCONSERVATISM0.90×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toddler bed have in United States?

Toddler bed has an estimated audience of 316,670 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toddler bed fans?

80.2% of Toddler bed fans are female, 19.8% are male, with an average age of 35.0 years.

03

Which brands do Toddler bed fans like most?

Toddler bed fans show strongest brand affinity for Child development (18.06×), Fruit salad (49.9×), and Baby food (14.05×) over the country average.

04

Where do Toddler bed fans live in United States?

Toddler bed fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Toddler bed fans also like?

Beyond Toddler bed itself, the audience over-indexes on Fruit salad (49.9×), Baby food (14.05×), Mothercare (17.21×), and My Little Pony (21.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Toddler bed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toddler bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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