Rascasse Audience Intelligence

headspace Audience in United States

A data profile of the people who buy, follow and care about headspace in United States — modelled from more than twelve digital signal sources. headspace has an estimated audience of 872,123 people in United States.

#808among Website / Newspaper / Magazine in United States#762in Health

The average headspace fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Headspace (digital health platform), Psychology Today, Mental Health Awareness Month, with strongest over-indexing on Headspace (digital health platform) (87.25× the country average).

Demographically, the headspace audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical headspace fan in United States is more female, around 32.5 years old, with strong Sustainability tendencies and a notable affinity for Headspace (digital health platform).

Category: Health · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the headspace profile in United States.

Audience size
872K
in United States
Gender
60.7%♀
39.3% male
Age
32.5
average years
Country rank
#25919
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of headspace

60.7% are female, 39.3% are male, average age 32.5.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for headspace audience in United States
MetricValue
Female60.7%
Male39.3%
Average age32.5
Estimated audience size872,123
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the headspace audience in United States
Age bracketShare%
16-1941%
20-2919%
30-3915%
40-4915%
50+11%
Fig. 04

Worldwide distribution

29.9%

of the worldwide headspace audience comes from United States.

Worldwide audience distribution share by country for headspace
CountryShare
United States29.9%
United Kingdom20.4%
Australia13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the headspace audience in United States is strongest.

Fig. 05

Top regions by affinity

headspace fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.79×
02Massachusetts~30K1.64×
03New York~80K1.62×
04California~200K1.57×
05Colorado~20K1.53×
06Washington~30K1.48×
07Vermont~2K1.41×
08Oregon~10K1.35×
09New Hampshire~4K1.28×
10Maine~4K1.25×
11Utah~10K1.24×
12Connecticut~10K1.20×
13Virginia~20K1.16×
14New Jersey~30K1.15×
15New Mexico~5K1.15×
16Idaho~5K1.11×
17Rhode Island~3K1.11×
18Illinois~30K1.05×
19Minnesota~10K1.05×
20North Carolina~30K1.01×
21Maryland~20K1.01×
22Wisconsin~10K1.01×
23Hawaii~4K1.01×
24Pennsylvania~30K0.98×
25Iowa~7K0.96×
26Georgia~30K0.95×
27Montana~2K0.94×
28Tennessee~20K0.92×
29Florida~50K0.90×
30Michigan~20K0.90×
31Missouri~10K0.89×
32Texas~70K0.88×
33South Carolina~10K0.88×
34Arizona~20K0.87×
35Alaska~2K0.86×
36Nebraska~4K0.84×
37Delaware~2K0.84×
38Ohio~20K0.83×
39Kansas~6K0.81×
40Nevada~7K0.79×
41South Dakota~2K0.78×
42North Dakota~1K0.77×
43Indiana~10K0.75×
44Kentucky~8K0.69×
45Oklahoma~7K0.68×
46West Virginia~3K0.67×
47Louisiana~7K0.65×
48Arkansas~5K0.63×
49Mississippi~4K0.60×
50Alabama~7K0.59×
Fig. 06

Affinity by region

Affinity by region — headspace, United States
0.59×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the headspace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for headspace audience
#·InterestCategoryAffinity×
01Headspace (digital health platform)Health87.25×
02Emancipator (musician)Music & Radio15.56×
03Lettuce (band)Music & Radio14.64×
04Buddhist meditationHealth13.32×
05Holistic healthHealth11.66×
06Mental Health Awareness MonthHealth11.29×
07Lotus (American band)Music & Radio7.04×
08Plant-based dietHealth4.78×
09Psychology TodayHealth4.25×
10Self-confidenceHealth3.82×
11Rob ReinerMovies & TV2.30×
12EarthTravel & Leisure2.13×
13Google DocsInternet & Social Media1.89×
14New York CityTravel & Leisure1.69×
15Video gamesGames1.59×
16NatureHome & Garden1.59×
17FriendshipKids & Family1.58×
18United StatesTravel & Leisure1.57×
19Rock musicMusic & Radio1.54×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the headspace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by headspace audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.53×
MindfulnessBALANCE1.47×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by headspace audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Family OrientationCONSERVATISM0.90×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does headspace have in United States?

headspace has an estimated audience of 872,123 people in United States, concentrated in California and New York.

02

What is the gender split and age of headspace fans?

60.7% of headspace fans are female, 39.3% are male, with an average age of 32.5 years.

03

Which brands do headspace fans like most?

headspace fans show strongest brand affinity for Headspace (digital health platform) (87.25×), Psychology Today (4.25×), and Mental Health Awareness Month (11.29×) over the country average.

04

Where do headspace fans live in United States?

headspace fans in United States are most concentrated in California (reach ~200K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do headspace fans also like?

Beyond headspace itself, the audience over-indexes on Psychology Today (4.25×), Mental Health Awareness Month (11.29×), Lettuce (band) (14.64×), and Movies (1.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See headspace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for headspace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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