headspace Audience in United States

headspace logo

headspace has an estimated audience of 879,040 people in United States. 60.7% are female, 39.3% are male, average age 32.5. Top regions: California, New York, Texas. Top brand affinities: Headspace (digital health platform), Mental Health Awareness Month, Movies, Lettuce (band), United States.

The average headspace fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Headspace (digital health platform), Mental Health Awareness Month, Movies, with strongest over-indexing on Headspace (digital health platform) (87.25× the country average). Demographically, the headspace audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Website / Newspaper / Magazine

Demographics of headspace fans

Demographic split for headspace audience in United States
MetricValue
Female60.7%
Male39.3%
Average age32.5
Estimated audience size879,040

Audience persona

The typical headspace fan in United States is more female, around 32.5 years old, with strong Mindfulness tendencies and a notable affinity for Headspace (digital health platform).

Top regions in United States

Top regions ranked by reach for headspace in United States
RegionReachAffinity
California158,7191.64×
New York85,2531.74×
Texas68,9780.91×
Florida55,6540.94×
Illinois32,6181.11×
Massachusetts30,1851.74×
Pennsylvania29,8201.01×
North Carolina27,6891.05×
Washington27,2021.54×
Georgia26,8430.99×
New Jersey26,2801.18×
Virginia24,3791.14×
Ohio22,1450.82×
Colorado21,3771.54×
Michigan21,0080.91×
Tennessee16,2020.92×
Arizona15,4230.86×
Maryland15,1611×
Oregon14,2451.41×
Minnesota13,2091.05×
Wisconsin12,6650.96×
Missouri12,5120.88×
South Carolina12,3260.93×
Indiana11,8360.74×
Connecticut10,6481.21×
Utah9,8601.25×
Iowa7,4151.02×
Kentucky7,1570.65×
Louisiana6,8200.6×
Alabama6,7520.55×
Nevada6,7090.79×
Oklahoma6,0140.62×
Washington, District of Columbia5,2631.99×
New Mexico5,0961.16×
Kansas5,0600.73×
Idaho4,8251.09×
New Hampshire4,0381.17×
Maine3,9481.25×
Arkansas3,6880.51×
Hawaii3,6190.96×
Nebraska3,4940.79×
Mississippi3,2830.45×
Rhode Island3,0951.11×
Montana2,2170.91×
Vermont2,1411.39×
West Virginia2,0590.5×
Delaware1,8690.77×
Alaska1,3280.71×
South Dakota1,1600.57×
North Dakota9730.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for headspace audience
BrandAffinityCategory
Headspace (digital health platform)87.25×Health
Mental Health Awareness Month11.29×Health
Movies1.51×Movies & TV
Lettuce (band)14.64×Music & Radio
United States1.57×Travel & Leisure
New York City1.69×Travel & Leisure
Video games1.59×Games
Earth2.13×Travel & Leisure
Rock music1.54×Music & Radio
Nature1.59×Home & Garden
Buddhist meditation13.32×Health
Holistic health11.66×Health
Plant-based diet4.78×Health
Friends1.58×Movies & TV
Self-confidence3.82×Health
Rob Reiner2.3×Movies & TV
Google Docs1.89×Internet & Social Media
Friendship1.58×Kids & Family
Healthy habits2.42×Health
Gmail1.77×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by headspace audience
TraitClusterScore
MindfulnessBALANCE1.94
SustainabilityBALANCE1.63
Design AffinityPREMIUM1.55
Healthy LifestyleBALANCE1.26
Convenience OrientationPREMIUM1.21
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for headspace
CountryShare
United States30.2%
United Kingdom20.5%
Australia13.3%

See headspace audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does headspace have in United States?

headspace has an estimated audience of 879,040 people in United States, concentrated in California and New York.

What is the gender split and age of headspace fans?

60.7% of headspace fans are female, 39.3% are male, with an average age of 32.5 years.

Which brands do headspace fans like most?

headspace fans show strongest brand affinity for Headspace (digital health platform) (87.25×), Mental Health Awareness Month (11.29×), and Movies (1.51×) over the country average.

Where do headspace fans live in United States?

headspace fans in United States are most concentrated in California (reach 158,719), New York (reach 85,253), and Texas (reach 68,978). These three regions account for the largest share of the active audience.

What other brands do headspace fans also like?

Beyond headspace itself, the audience over-indexes on Mental Health Awareness Month (11.29×), Movies (1.51×), Lettuce (band) (14.64×), and United States (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for headspace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.