Buddhist meditation Audience in United States

Buddhist meditation logo

Buddhist meditation has an estimated audience of 1,429,675 people in United States. 69.6% are female, 30.4% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Goop, Product design, Hibachi, headspace.

The average Buddhist meditation fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Goop, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Buddhist meditation audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Buddhist meditation fans

Demographic split for Buddhist meditation audience in United States
MetricValue
Female69.6%
Male30.4%
Average age39.7
Estimated audience size1,429,675

Audience persona

The typical Buddhist meditation fan in United States is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Buddhist meditation in United States
RegionReachAffinity
California196,8211.25×
New York103,8151.3×
Texas103,6140.84×
Florida88,4320.91×
Illinois50,5881.06×
Pennsylvania44,4010.92×
Georgia44,0061×
North Carolina42,6370.99×
New Jersey39,2041.08×
Washington37,0321.29×
Massachusetts36,1771.28×
Michigan35,7030.96×
Ohio35,5780.81×
Virginia35,0511.01×
Arizona32,2851.11×
Maryland28,6281.16×
Colorado24,9451.11×
Tennessee23,7010.83×
Indiana21,0680.81×
Oregon20,9241.28×
Minnesota20,8151.02×
Connecticut19,4511.36×
Wisconsin17,6140.82×
Missouri17,4030.76×
Utah16,3231.27×
South Carolina14,9450.69×
Alabama14,7920.74×
Kentucky14,5870.81×
Oklahoma13,4110.84×
Nevada13,1460.95×
Louisiana11,5570.63×
Arkansas9,0220.77×
Kansas8,9820.8×
Iowa8,8220.75×
New Hampshire7,7371.37×
Hawaii7,6911.25×
Idaho7,1220.99×
Mississippi6,9050.59×
New Mexico6,7290.94×
Maine5,0660.99×
Washington, District of Columbia5,0031.16×
Nebraska4,8700.68×
Rhode Island4,5361×
West Virginia4,3590.65×
Alaska4,0161.31×
Vermont3,6741.46×
Montana3,5010.88×
South Dakota3,4551.05×
North Dakota3,3641.15×
Wyoming3,2551.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buddhist meditation audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.41×Internet & Social Media
Product design3.79×Business & Career
Hibachi13.89×Food & Beverages
headspace16.04×Health
Google Home9.66×Technology & Electronics
Governor of Michigan10.89×Politics & Society
Whataburger2.48×Food & Beverages
Collectable1.96×Kids & Family
Elsword20×Games
Grace Slick10.63×Music & Radio
Ira Glass20.75×Music & Radio
Steampunk5.86×Fashion & Accessoires
Natural rubber2.42×Cars & Mobility
Wok7.42×Food & Beverages
Cherish (group)11.93×Music & Radio
Fairy godmother7.7×Literature
3D printing2.59×Technology & Electronics
Grinch3.94×Movies & TV
Kingdom of Judah7.13×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buddhist meditation audience
TraitClusterScore
MindfulnessBALANCE5.58
SustainabilityBALANCE2.84
Community OrientationOPEN2.75
SpiritualityBALANCE2.6
LGBTQ+ IdentityOPEN2.48
Urban LifestyleOPEN1.94

Worldwide distribution

Worldwide audience distribution share by country for Buddhist meditation
CountryShare
United States18.0%
Japan4.7%
Germany4.7%

See Buddhist meditation audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Buddhist meditation have in United States?

Buddhist meditation has an estimated audience of 1,429,675 people in United States, concentrated in California and New York.

What is the gender split and age of Buddhist meditation fans?

69.6% of Buddhist meditation fans are female, 30.4% are male, with an average age of 39.7 years.

Which brands do Buddhist meditation fans like most?

Buddhist meditation fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.41×), and Product design (3.79×) over the country average.

Where do Buddhist meditation fans live in United States?

Buddhist meditation fans in United States are most concentrated in California (reach 196,821), New York (reach 103,815), and Texas (reach 103,614). These three regions account for the largest share of the active audience.

What other brands do Buddhist meditation fans also like?

Beyond Buddhist meditation itself, the audience over-indexes on Goop (10.41×), Product design (3.79×), Hibachi (13.89×), and headspace (16.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buddhist meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.