Rascasse Audience Intelligence

Buddhist meditation Audience in United States

A data profile of the people who buy, follow and care about Buddhist meditation in United States — modelled from more than twelve digital signal sources. Buddhist meditation has an estimated audience of 1,429,675 people in United States.

#7464among Topic in United States#603in Health

The average Buddhist meditation fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Renewable energy, Acupuncture, with strongest over-indexing on Sustainable energy (12.27× the country average).

Demographically, the Buddhist meditation audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buddhist meditation fan in United States is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Sustainable energy.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buddhist meditation profile in United States.

Audience size
1.4M
in United States
Gender
69.6%♀
30.4% male
Age
39.7
average years
Country rank
#18423
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buddhist meditation fans

69.6% are female, 30.4% are male, average age 39.7.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Buddhist meditation audience in United States
MetricValue
Female69.6%
Male30.4%
Average age39.7
Estimated audience size1,429,675
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Buddhist meditation audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Buddhist meditation audience comes from United States.

Worldwide audience distribution share by country for Buddhist meditation
CountryShare
United States18.0%
Japan4.7%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buddhist meditation audience in United States is strongest.

Fig. 05

Top regions by affinity

Buddhist meditation fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K1.30×
02New York~100K1.24×
03Washington~30K1.16×
04California~200K1.15×
05Oregon~20K1.15×
06Minnesota~20K1.12×
07Connecticut~20K1.12×
08Utah~10K1.12×
09Vermont~3K1.12×
10Maine~6K1.10×
11Hawaii~7K1.09×
12Alaska~3K1.09×
13Colorado~20K1.08×
14New Hampshire~6K1.08×
15Maryland~30K1.06×
16New Jersey~40K1.05×
17Rhode Island~5K1.05×
18Virginia~40K1.04×
19Arizona~30K1.02×
20Idaho~7K1.02×
21North Dakota~3K1.02×
22Nebraska~7K1.01×
23Washington, District of Columbia~4K1.00×
24Pennsylvania~50K0.99×
25New Mexico~7K0.99×
26Montana~4K0.99×
27South Dakota~3K0.99×
28Illinois~50K0.97×
29Georgia~40K0.97×
30North Carolina~40K0.97×
31Indiana~30K0.97×
32Michigan~40K0.96×
33Delaware~4K0.95×
34Iowa~10K0.94×
35West Virginia~6K0.94×
36Wisconsin~20K0.93×
37Nevada~10K0.93×
38Kansas~10K0.93×
39Texas~100K0.92×
40Kentucky~20K0.91×
41Oklahoma~10K0.91×
42Missouri~20K0.89×
43Arkansas~10K0.89×
44Ohio~40K0.88×
45Mississippi~10K0.88×
46Florida~80K0.87×
47Tennessee~20K0.86×
48South Carolina~20K0.86×
49Alabama~20K0.85×
50Louisiana~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Buddhist meditation, United States
0.84×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buddhist meditation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buddhist meditation audience
#·InterestCategoryAffinity×
01HomeopathyHealth24.58×
02SpiritismHealth16.62×
03AcupunctureHealth15.98×
04Sustainable energyHome & Garden12.27×
05Nobel Peace PrizePolitics & Society11.03×
06International educationBusiness & Career10.27×
07Renewable energyBusiness & Career10.09×
08HinduismPolitics & Society9.52×
09BuddhismHealth9.37×
10Mission: ImpossibleMovies & TV7.66×
11Weather forecastingHome & Garden5.41×
12Web serverTechnology & Electronics5.19×
13InnovationBusiness & Career4.26×
14QVCMovies & TV4.26×
15Organic foodFood & Beverages3.13×
16Discount storesShopping3.11×
17AirbnbTravel & Leisure3.03×
18Trader Joe'sShopping2.54×
19PinterestInternet & Social Media2.43×
20PodcastMusic & Radio2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buddhist meditation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buddhist meditation audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE5.64×
SustainabilityBALANCE3.83×
SpiritualityBALANCE3.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buddhist meditation audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
ExtroversionTHRILL0.98×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buddhist meditation have in United States?

Buddhist meditation has an estimated audience of 1,429,675 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buddhist meditation fans?

69.6% of Buddhist meditation fans are female, 30.4% are male, with an average age of 39.7 years.

03

Which brands do Buddhist meditation fans like most?

Buddhist meditation fans show strongest brand affinity for Sustainable energy (12.27×), Renewable energy (10.09×), and Acupuncture (15.98×) over the country average.

04

Where do Buddhist meditation fans live in United States?

Buddhist meditation fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Buddhist meditation fans also like?

Beyond Buddhist meditation itself, the audience over-indexes on Renewable energy (10.09×), Acupuncture (15.98×), Homeopathy (24.58×), and Hinduism (9.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Buddhist meditation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buddhist meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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