Rascasse Audience Intelligence

Headspace (digital health platform) Audience in United States

A data profile of the people who buy, follow and care about Headspace (digital health platform) in United States — modelled from more than twelve digital signal sources. Headspace (digital health platform) has an estimated audience of 382,267 people in United States.

#1377among Website / Newspaper / Magazine in United States#1084in Health

The average Headspace (digital health platform) fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include headspace, Pinterest, QVC, with strongest over-indexing on headspace (87.25× the country average).

Demographically, the Headspace (digital health platform) audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Headspace (digital health platform) fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for headspace.

Category: Health · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Headspace (digital health platform) profile in United States.

Audience size
382K
in United States
Gender
78.8%♀
21.2% male
Age
42.2
average years
Country rank
#42643
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Headspace (digital health platform)

78.8% are female, 21.2% are male, average age 42.2.

Fig. 02

Gender split

78.8%
Female
21.2%
Male
Demographic split for Headspace (digital health platform) audience in United States
MetricValue
Female78.8%
Male21.2%
Average age42.2
Estimated audience size382,267
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Headspace (digital health platform) audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3915%
40-4923%
50+30%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Headspace (digital health platform) audience comes from United States.

Worldwide audience distribution share by country for Headspace (digital health platform)
CountryShare
United States14.5%
Australia11.8%
United Kingdom10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Headspace (digital health platform) audience in United States is strongest.

Fig. 05

Top regions by affinity

Headspace (digital health platform) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.79×
02Massachusetts~10K1.64×
03New York~40K1.62×
04California~70K1.57×
05Colorado~9K1.53×
06Washington~10K1.48×
07Vermont<1K1.41×
08Oregon~6K1.35×
09New Hampshire~2K1.28×
10Maine~2K1.25×
11Utah~4K1.24×
12Connecticut~5K1.20×
13Virginia~10K1.16×
14New Jersey~10K1.15×
15New Mexico~2K1.15×
16Idaho~2K1.11×
17Rhode Island~1K1.11×
18Illinois~10K1.05×
19Minnesota~6K1.05×
20North Carolina~10K1.01×
21Maryland~7K1.01×
22Wisconsin~6K1.01×
23Hawaii~2K1.01×
24Pennsylvania~10K0.98×
25Iowa~3K0.96×
26Georgia~10K0.95×
27Montana~1K0.94×
28Tennessee~7K0.92×
29Florida~20K0.90×
30Michigan~9K0.90×
31Missouri~6K0.89×
32Texas~30K0.88×
33South Carolina~5K0.88×
34Arizona~7K0.87×
35Alaska<1K0.86×
36Nebraska~2K0.84×
37Delaware<1K0.84×
38Ohio~10K0.83×
39Kansas~2K0.81×
40Nevada~3K0.79×
41South Dakota<1K0.78×
42North Dakota<1K0.77×
43Indiana~5K0.75×
44Kentucky~3K0.69×
45Oklahoma~3K0.68×
46West Virginia~1K0.67×
47Louisiana~3K0.65×
48Arkansas~2K0.63×
49Mississippi~2K0.60×
50Alabama~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Headspace (digital health platform), United States
0.59×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Headspace (digital health platform) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Headspace (digital health platform) audience
#·InterestCategoryAffinity×
01headspaceHealth87.25×
02Elderly careHealth7.73×
03QVCMovies & TV6.10×
04Weather forecastingHome & Garden4.26×
05Sustainable energyHome & Garden3.74×
06FedExBusiness & Career3.46×
07MindfulnessHealth3.24×
08PinterestInternet & Social Media3.13×
09Renewable energyBusiness & Career3.13×
107-ElevenShopping3.04×
11Discount storesShopping2.47×
12Mortgage loansBusiness & Career2.33×
13AirbnbTravel & Leisure2.31×
14MeditationHealth2.27×
15Shopping mallsShopping2.18×
16Trader Joe'sShopping2.09×
17McDonald'sFood & Beverages1.93×
18United States Postal ServiceBusiness & Career1.88×
19PodcastMusic & Radio1.85×
20FurnitureHome & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Headspace (digital health platform) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Headspace (digital health platform) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.39×
SustainabilityBALANCE1.72×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Headspace (digital health platform) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.95×
Healthy LifestyleBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Headspace (digital health platform) have in United States?

Headspace (digital health platform) has an estimated audience of 382,267 people in United States, concentrated in California and New York.

02

What is the gender split and age of Headspace (digital health platform) fans?

78.8% of Headspace (digital health platform) fans are female, 21.2% are male, with an average age of 42.2 years.

03

Which brands do Headspace (digital health platform) fans like most?

Headspace (digital health platform) fans show strongest brand affinity for headspace (87.25×), Pinterest (3.13×), and QVC (6.1×) over the country average.

04

Where do Headspace (digital health platform) fans live in United States?

Headspace (digital health platform) fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Headspace (digital health platform) fans also like?

Beyond Headspace (digital health platform) itself, the audience over-indexes on Pinterest (3.13×), QVC (6.1×), FedEx (3.46×), and Airbnb (2.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Headspace (digital health platform) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Headspace (digital health platform). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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