Headspace (digital health platform) Audience in United States
Headspace (digital health platform) has an estimated audience of 390,170 people in United States. 78.8% are female, 21.2% are male, average age 42.2. Top regions: California, New York, Texas. Top brand affinities: Indeed.com, Google Maps, headspace, Autism Awareness, Diabetes mellitus awareness.
The average Headspace (digital health platform) fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Indeed.com, Google Maps, headspace, with strongest over-indexing on Indeed.com (5.88× the country average). Demographically, the Headspace (digital health platform) audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Website / Newspaper / Magazine
Demographics of Headspace (digital health platform) fans
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 42.2 |
| Estimated audience size | 390,170 |
Audience persona
The typical Headspace (digital health platform) fan in United States is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Indeed.com.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 70,449 | 1.64× |
| New York | 37,841 | 1.74× |
| Texas | 30,617 | 0.91× |
| Florida | 24,703 | 0.94× |
| Illinois | 14,478 | 1.11× |
| Massachusetts | 13,398 | 1.74× |
| Pennsylvania | 13,236 | 1.01× |
| North Carolina | 12,290 | 1.05× |
| Washington | 12,074 | 1.54× |
| Georgia | 11,915 | 0.99× |
| New Jersey | 11,664 | 1.18× |
| Virginia | 10,821 | 1.14× |
| Ohio | 9,829 | 0.82× |
| Colorado | 9,488 | 1.54× |
| Michigan | 9,325 | 0.91× |
| Tennessee | 7,191 | 0.92× |
| Arizona | 6,846 | 0.86× |
| Maryland | 6,729 | 1× |
| Oregon | 6,323 | 1.41× |
| Minnesota | 5,863 | 1.05× |
| Wisconsin | 5,622 | 0.96× |
| Missouri | 5,554 | 0.88× |
| South Carolina | 5,471 | 0.93× |
| Indiana | 5,254 | 0.74× |
| Connecticut | 4,726 | 1.21× |
| Utah | 4,376 | 1.25× |
| Iowa | 3,291 | 1.02× |
| Kentucky | 3,177 | 0.65× |
| Louisiana | 3,027 | 0.6× |
| Alabama | 2,997 | 0.55× |
| Nevada | 2,978 | 0.79× |
| Oklahoma | 2,669 | 0.62× |
| Washington, District of Columbia | 2,336 | 1.99× |
| New Mexico | 2,262 | 1.16× |
| Kansas | 2,246 | 0.73× |
| Idaho | 2,142 | 1.09× |
| New Hampshire | 1,792 | 1.17× |
| Maine | 1,753 | 1.25× |
| Arkansas | 1,637 | 0.51× |
| Hawaii | 1,606 | 0.96× |
| Nebraska | 1,551 | 0.79× |
| Mississippi | 1,457 | 0.45× |
| Rhode Island | 1,374 | 1.11× |
| Montana | 984 | 0.91× |
| Vermont | 950 | 1.39× |
| West Virginia | 914 | 0.5× |
| Delaware | 829 | 0.77× |
| Alaska | 589 | 0.71× |
| South Dakota | 515 | 0.57× |
| North Dakota | 432 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 5.88× | Business & Career |
| Google Maps | 4.88× | Internet & Social Media |
| headspace | 38.77× | Health |
| Autism Awareness | 10.05× | Health |
| Diabetes mellitus awareness | 6.87× | Health |
| Capital One | 4.03× | Business & Career |
| Kia Sportage | 20× | Cars & Mobility |
| Singer-songwriter | 3.33× | Music & Radio |
| Khan Academy | 6.8× | Business & Career |
| Microblogging | 7.1× | Technology & Electronics |
| 7-Eleven | 3.65× | Shopping |
| Diane Keaton | 4.16× | Movies & TV |
| Google Flights | 3.65× | Travel & Leisure |
| Mindfulness | 4.01× | Health |
| Honda HR-V | 15.59× | Cars & Mobility |
| Income tax | 7.33× | Business & Career |
| United States Postal Service | 2.45× | Business & Career |
| Google News | 3.52× | News |
| Enterprise Rent-A-Car | 3.63× | Cars & Mobility |
| Orange Julius | 20× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.66 |
| Sustainability | BALANCE | 1.46 |
| Travelling | THRILL | 1.26 |
| Design Affinity | PREMIUM | 1.25 |
| Urban Lifestyle | OPEN | 1.24 |
| Career Orientation | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Australia | 12.0% |
| United Kingdom | 10.8% |
See Headspace (digital health platform) audiences in other countries
- Headspace (digital health platform) — Germany
- Headspace (digital health platform) — United Kingdom
- Headspace (digital health platform) — France
- Headspace (digital health platform) — Italy
- Headspace (digital health platform) — Spain
- Headspace (digital health platform) — Brazil
- Headspace (digital health platform) — Japan
- Headspace (digital health platform) — South Korea
- Headspace (digital health platform) — India
More Health audiences in United States
Frequently asked questions
How many fans does Headspace (digital health platform) have in United States?
Headspace (digital health platform) has an estimated audience of 390,170 people in United States, concentrated in California and New York.
What is the gender split and age of Headspace (digital health platform) fans?
78.8% of Headspace (digital health platform) fans are female, 21.2% are male, with an average age of 42.2 years.
Which brands do Headspace (digital health platform) fans like most?
Headspace (digital health platform) fans show strongest brand affinity for Indeed.com (5.88×), Google Maps (4.88×), and headspace (38.77×) over the country average.
Where do Headspace (digital health platform) fans live in United States?
Headspace (digital health platform) fans in United States are most concentrated in California (reach 70,449), New York (reach 37,841), and Texas (reach 30,617). These three regions account for the largest share of the active audience.
What other brands do Headspace (digital health platform) fans also like?
Beyond Headspace (digital health platform) itself, the audience over-indexes on Google Maps (4.88×), headspace (38.77×), Autism Awareness (10.05×), and Diabetes mellitus awareness (6.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Headspace (digital health platform). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.