Headspace (digital health platform) Audience in United States

Headspace (digital health platform) logo

Headspace (digital health platform) has an estimated audience of 390,170 people in United States. 78.8% are female, 21.2% are male, average age 42.2. Top regions: California, New York, Texas. Top brand affinities: Elsword, Zoo Tycoon (series), Product design, Historic site, Governor of Michigan.

The average Headspace (digital health platform) fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Elsword, Zoo Tycoon (series), Product design, with strongest over-indexing on Elsword (20× the country average). Demographically, the Headspace (digital health platform) audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Website / Newspaper / Magazine

Demographics of Headspace (digital health platform) fans

Demographic split for Headspace (digital health platform) audience in United States
MetricValue
Female78.8%
Male21.2%
Average age42.2
Estimated audience size390,170

Audience persona

The typical Headspace (digital health platform) fan in United States is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Headspace (digital health platform) in United States
RegionReachAffinity
California70,4491.64×
New York37,8411.74×
Texas30,6170.91×
Florida24,7030.94×
Illinois14,4781.11×
Massachusetts13,3981.74×
Pennsylvania13,2361.01×
North Carolina12,2901.05×
Washington12,0741.54×
Georgia11,9150.99×
New Jersey11,6641.18×
Virginia10,8211.14×
Ohio9,8290.82×
Colorado9,4881.54×
Michigan9,3250.91×
Tennessee7,1910.92×
Arizona6,8460.86×
Maryland6,7291×
Oregon6,3231.41×
Minnesota5,8631.05×
Wisconsin5,6220.96×
Missouri5,5540.88×
South Carolina5,4710.93×
Indiana5,2540.74×
Connecticut4,7261.21×
Utah4,3761.25×
Iowa3,2911.02×
Kentucky3,1770.65×
Louisiana3,0270.6×
Alabama2,9970.55×
Nevada2,9780.79×
Oklahoma2,6690.62×
Washington, District of Columbia2,3361.99×
New Mexico2,2621.16×
Kansas2,2460.73×
Idaho2,1421.09×
New Hampshire1,7921.17×
Maine1,7531.25×
Arkansas1,6370.51×
Hawaii1,6060.96×
Nebraska1,5510.79×
Mississippi1,4570.45×
Rhode Island1,3741.11×
Montana9840.91×
Vermont9501.39×
West Virginia9140.5×
Delaware8290.77×
Alaska5890.71×
South Dakota5150.57×
North Dakota4320.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Headspace (digital health platform) audience
BrandAffinityCategory
Elsword20×Games
Zoo Tycoon (series)20×Games
Product design1.5×Business & Career
Historic site2.72×Arts & Culture
Governor of Michigan4.58×Politics & Society
Goop3.27×Internet & Social Media
Fairy godmother4.27×Literature
Emigrate (band)5.11×Music & Radio
Pantsuit5.35×Fashion & Accessoires
Wok3.28×Food & Beverages
headspace4.41×Health
Grinch1.85×Movies & TV
Vocal harmony2.07×Music & Radio
Jeep Wagoneer2.6×Cars & Mobility
Home staging2.23×Home & Garden
Hibachi3.32×Food & Beverages
Cherish (group)4.41×Music & Radio
Google Home2.59×Technology & Electronics
Grace Slick3.33×Music & Radio
Hipster3.57×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Headspace (digital health platform) audience
TraitClusterScore
MindfulnessBALANCE1.66
SustainabilityBALANCE1.46
TravellingTHRILL1.26
Design AffinityPREMIUM1.25
Urban LifestyleOPEN1.24
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Headspace (digital health platform)
CountryShare
United States14.6%
Australia12.0%
United Kingdom10.8%

See Headspace (digital health platform) audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Headspace (digital health platform) have in United States?

Headspace (digital health platform) has an estimated audience of 390,170 people in United States, concentrated in California and New York.

What is the gender split and age of Headspace (digital health platform) fans?

78.8% of Headspace (digital health platform) fans are female, 21.2% are male, with an average age of 42.2 years.

Which brands do Headspace (digital health platform) fans like most?

Headspace (digital health platform) fans show strongest brand affinity for Elsword (20×), Zoo Tycoon (series) (20×), and Product design (1.5×) over the country average.

Where do Headspace (digital health platform) fans live in United States?

Headspace (digital health platform) fans in United States are most concentrated in California (reach 70,449), New York (reach 37,841), and Texas (reach 30,617). These three regions account for the largest share of the active audience.

What other brands do Headspace (digital health platform) fans also like?

Beyond Headspace (digital health platform) itself, the audience over-indexes on Zoo Tycoon (series) (20×), Product design (1.5×), Historic site (2.72×), and Governor of Michigan (4.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Headspace (digital health platform). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.