Canberra Audience in United States

Canberra has an estimated audience of 10,322,003 people in United States. 58.4% are female, 41.6% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: PSV Eindhoven, Turkish Airlines, Sydney, Planet Fitness, MSN.

The average Canberra fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include PSV Eindhoven, Turkish Airlines, Sydney, with strongest over-indexing on PSV Eindhoven (47.38× the country average). Demographically, the Canberra audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Canberra fans

Demographic split for Canberra audience in United States
MetricValue
Female58.4%
Male41.6%
Average age41.1
Estimated audience size10,322,003

Audience persona

The typical Canberra fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Canberra in United States
RegionReachAffinity
California1,391,3071.23×
Texas844,1180.95×
New York703,2321.22×
Florida648,5650.93×
Virginia379,8431.51×
Illinois347,8281.01×
Pennsylvania302,8550.87×
Georgia298,2490.94×
Washington294,9221.42×
North Carolina278,4630.9×
Ohio264,3120.83×
New Jersey250,9550.96×
Massachusetts250,8181.23×
Maryland222,0371.25×
Michigan221,2110.82×
Arizona205,2770.97×
Colorado190,8871.17×
Tennessee171,5030.83×
Indiana153,0160.81×
Minnesota150,8991.02×
Oregon147,8351.25×
Wisconsin140,3140.9×
Missouri138,2060.83×
South Carolina130,3520.84×
Alabama109,0810.76×
Connecticut106,6571.03×
Utah98,9641.07×
Nevada98,0050.98×
Washington, District of Columbia96,0343.1×
Louisiana95,0590.71×
Kentucky94,5670.73×
Hawaii89,4942.02×
Oklahoma86,7480.76×
Kansas74,9650.92×
Iowa66,2750.78×
Arkansas60,0450.71×
Mississippi54,3780.64×
Idaho51,2920.99×
Nebraska45,0200.87×
New Mexico43,3600.84×
New Hampshire42,4231.04×
Maine35,2930.95×
Rhode Island31,0760.95×
West Virginia30,9420.64×
Montana25,5940.89×
Alaska23,2851.05×
Delaware21,1430.74×
Vermont18,4581.02×
North Dakota15,6910.74×
South Dakota15,0270.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canberra audience
BrandAffinityCategory
PSV Eindhoven47.38×Sports
Turkish Airlines14.79×Travel & Leisure
Sydney6.78×Travel & Leisure
Planet Fitness3.01×Sports
MSN2.92×News
Diaper bag4.77×Kids & Family
Fox News Channel2×Movies & TV
Hobby Lobby1.86×Home & Garden
Jack Black5.59×Movies & TV
Gambling1.98×Games
Chat room4.42×Internet & Social Media
Viral video1.98×Internet & Social Media
Metaphysics2.4×Business & Career
Cloth diaper4.75×Kids & Family
Genetics2.02×Kids & Family
Staples (Canada)2.18×Business & Career
Dave Franco5.76×Movies & TV
Musical theatre2.04×Movies & TV
Princess Polly4.34×Fashion & Accessoires
Catherine O'Hara2.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canberra audience
TraitClusterScore
PatriotismCONSERVATISM5.29
SpiritualityBALANCE1.69
TravellingTHRILL1.6
Early Adopter MentalityPOWER1.44
Quality AwarenessPREMIUM1.44
Risk AppetiteTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Canberra
CountryShare
Australia24.9%
United States19.7%
United Kingdom8.4%

See Canberra audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Canberra have in United States?

Canberra has an estimated audience of 10,322,003 people in United States, concentrated in California and Texas.

What is the gender split and age of Canberra fans?

58.4% of Canberra fans are female, 41.6% are male, with an average age of 41.1 years.

Which brands do Canberra fans like most?

Canberra fans show strongest brand affinity for PSV Eindhoven (47.38×), Turkish Airlines (14.79×), and Sydney (6.78×) over the country average.

Where do Canberra fans live in United States?

Canberra fans in United States are most concentrated in California (reach 1,391,307), Texas (reach 844,118), and New York (reach 703,232). These three regions account for the largest share of the active audience.

What other brands do Canberra fans also like?

Beyond Canberra itself, the audience over-indexes on Turkish Airlines (14.79×), Sydney (6.78×), Planet Fitness (3.01×), and MSN (2.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canberra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.