Canberra Audience in United States
Canberra has an estimated audience of 10,322,003 people in United States. 58.4% are female, 41.6% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Nationality, Natural rubber, Israel, OpenJDK, Nebraska Cornhuskers football.
The average Canberra fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Natural rubber, Israel, with strongest over-indexing on Nationality (3.12× the country average). Demographically, the Canberra audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Canberra fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 41.1 |
| Estimated audience size | 10,322,003 |
Audience persona
The typical Canberra fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,391,307 | 1.23× |
| Texas | 844,118 | 0.95× |
| New York | 703,232 | 1.22× |
| Florida | 648,565 | 0.93× |
| Virginia | 379,843 | 1.51× |
| Illinois | 347,828 | 1.01× |
| Pennsylvania | 302,855 | 0.87× |
| Georgia | 298,249 | 0.94× |
| Washington | 294,922 | 1.42× |
| North Carolina | 278,463 | 0.9× |
| Ohio | 264,312 | 0.83× |
| New Jersey | 250,955 | 0.96× |
| Massachusetts | 250,818 | 1.23× |
| Maryland | 222,037 | 1.25× |
| Michigan | 221,211 | 0.82× |
| Arizona | 205,277 | 0.97× |
| Colorado | 190,887 | 1.17× |
| Tennessee | 171,503 | 0.83× |
| Indiana | 153,016 | 0.81× |
| Minnesota | 150,899 | 1.02× |
| Oregon | 147,835 | 1.25× |
| Wisconsin | 140,314 | 0.9× |
| Missouri | 138,206 | 0.83× |
| South Carolina | 130,352 | 0.84× |
| Alabama | 109,081 | 0.76× |
| Connecticut | 106,657 | 1.03× |
| Utah | 98,964 | 1.07× |
| Nevada | 98,005 | 0.98× |
| Washington, District of Columbia | 96,034 | 3.1× |
| Louisiana | 95,059 | 0.71× |
| Kentucky | 94,567 | 0.73× |
| Hawaii | 89,494 | 2.02× |
| Oklahoma | 86,748 | 0.76× |
| Kansas | 74,965 | 0.92× |
| Iowa | 66,275 | 0.78× |
| Arkansas | 60,045 | 0.71× |
| Mississippi | 54,378 | 0.64× |
| Idaho | 51,292 | 0.99× |
| Nebraska | 45,020 | 0.87× |
| New Mexico | 43,360 | 0.84× |
| New Hampshire | 42,423 | 1.04× |
| Maine | 35,293 | 0.95× |
| Rhode Island | 31,076 | 0.95× |
| West Virginia | 30,942 | 0.64× |
| Montana | 25,594 | 0.89× |
| Alaska | 23,285 | 1.05× |
| Delaware | 21,143 | 0.74× |
| Vermont | 18,458 | 1.02× |
| North Dakota | 15,691 | 0.74× |
| South Dakota | 15,027 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.12× | Politics & Society |
| Natural rubber | 2.01× | Cars & Mobility |
| Israel | 1.86× | Travel & Leisure |
| OpenJDK | 18.34× | |
| Nebraska Cornhuskers football | 3.09× | Sports |
| Jingoism | 1.7× | Politics & Society |
| Islamism | 11.41× | Politics & Society |
| Voter registration | 3.21× | Politics & Society |
| JDSU | 1.76× | Business & Career |
| Jeep Wagoneer | 3.27× | Cars & Mobility |
| Home staging | 2.98× | Home & Garden |
| Jesse Plemons | 1.91× | Movies & TV |
| Guys and Dolls | 8.12× | Music & Radio |
| Cam Ward | 2.04× | Sports |
| Buying a House | 3.66× | Home & Garden |
| Laneige | 2.84× | Beauty & Wellness |
| Erie County, New York | 4.62× | Travel & Leisure |
| Layne Staley | 2.99× | Music & Radio |
| J-Diggs | 16.74× | Music & Radio |
| Public speaking | 1.81× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.29 |
| Spirituality | BALANCE | 1.69 |
| Travelling | THRILL | 1.6 |
| Early Adopter Mentality | POWER | 1.44 |
| Quality Awareness | PREMIUM | 1.44 |
| Risk Appetite | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 24.9% |
| United States | 19.7% |
| United Kingdom | 8.4% |
See Canberra audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Canberra have in United States?
Canberra has an estimated audience of 10,322,003 people in United States, concentrated in California and Texas.
What is the gender split and age of Canberra fans?
58.4% of Canberra fans are female, 41.6% are male, with an average age of 41.1 years.
Which brands do Canberra fans like most?
Canberra fans show strongest brand affinity for Nationality (3.12×), Natural rubber (2.01×), and Israel (1.86×) over the country average.
Where do Canberra fans live in United States?
Canberra fans in United States are most concentrated in California (reach 1,391,307), Texas (reach 844,118), and New York (reach 703,232). These three regions account for the largest share of the active audience.
What other brands do Canberra fans also like?
Beyond Canberra itself, the audience over-indexes on Natural rubber (2.01×), Israel (1.86×), OpenJDK (18.34×), and Nebraska Cornhuskers football (3.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Canberra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.