Rascasse Audience Intelligence

Canberra Audience in United States

A data profile of the people who buy, follow and care about Canberra in United States — modelled from more than twelve digital signal sources. Canberra has an estimated audience of 10,322,003 people in United States.

#52among City in United States#212among POI in United States#307in Travel & Leisure

The average Canberra fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Turkish Airlines, Sydney, Planet Fitness, with strongest over-indexing on Turkish Airlines (13.96× the country average).

Demographically, the Canberra audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canberra fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Turkish Airlines.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canberra profile in United States.

Audience size
10.3M
in United States
Gender
58.4%♀
41.6% male
Age
41.1
average years
Country rank
#3467
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canberra fans

58.4% are female, 41.6% are male, average age 41.1.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Canberra audience in United States
MetricValue
Female58.4%
Male41.6%
Average age41.1
Estimated audience size10,322,003
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Canberra audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Canberra audience comes from United States.

Worldwide audience distribution share by country for Canberra
CountryShare
Australia24.9%
United States19.7%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canberra audience in United States is strongest.

Fig. 05

Top regions by affinity

Canberra fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K2.83×
02Hawaii~80K1.82×
03Virginia~400K1.48×
04Washington~300K1.33×
05Massachusetts~200K1.19×
06Maryland~200K1.19×
07California~1.5M1.15×
08Oregon~100K1.15×
09Colorado~200K1.13×
10New York~600K1.10×
11Alaska~20K1.08×
12Vermont~20K1.05×
13Utah~100K1.04×
14New Hampshire~40K1.03×
15Minnesota~100K1.01×
16Connecticut~100K1.00×
17Maine~40K0.99×
18Montana~30K0.99×
19Texas~900K0.98×
20Idaho~50K0.98×
21Illinois~300K0.97×
22Georgia~300K0.96×
23Rhode Island~30K0.96×
24Kansas~80K0.95×
25New Jersey~200K0.93×
26Arizona~200K0.93×
27Florida~600K0.92×
28Wisconsin~100K0.92×
29Missouri~200K0.90×
30Nevada~90K0.90×
31Nebraska~50K0.90×
32North Dakota~20K0.89×
33North Carolina~300K0.88×
34Indiana~200K0.88×
35South Carolina~100K0.88×
36Iowa~70K0.88×
37New Mexico~50K0.88×
38Pennsylvania~300K0.87×
39Oklahoma~100K0.86×
40Delaware~20K0.85×
41South Dakota~20K0.85×
42Tennessee~200K0.82×
43Ohio~300K0.81×
44Michigan~200K0.81×
45Arkansas~70K0.79×
46Alabama~100K0.78×
47Kentucky~100K0.78×
48West Virginia~40K0.78×
49Louisiana~100K0.77×
50Mississippi~70K0.77×
Fig. 06

Affinity by region

Affinity by region — Canberra, United States
0.77×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canberra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canberra audience
#·InterestCategoryAffinity×
01Radisson HotelsTravel & Leisure15.85×
02qantas airwaysTravel & Leisure15.32×
03Turkish AirlinesTravel & Leisure13.96×
04Berlin WallTravel & Leisure6.40×
05LufthansaTravel & Leisure6.16×
06SydneyTravel & Leisure5.95×
07Bored PandaInternet & Social Media4.50×
08Web serverTechnology & Electronics3.72×
09Anne HathawayMovies & TV3.37×
10Virtual realityTechnology & Electronics2.84×
11Diaper bagKids & Family2.61×
12InnovationBusiness & Career2.20×
13Real propertyHome & Garden2.13×
14FedExBusiness & Career2.12×
15Solar energyHome & Garden2.06×
16Planet FitnessSports1.91×
17SubwayFood & Beverages1.68×
18RedditInternet & Social Media1.63×
19Burger KingFood & Beverages1.55×
20Pizza HutFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canberra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canberra audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.51×
SpiritualityBALANCE1.42×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canberra audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canberra have in United States?

Canberra has an estimated audience of 10,322,003 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Canberra fans?

58.4% of Canberra fans are female, 41.6% are male, with an average age of 41.1 years.

03

Which brands do Canberra fans like most?

Canberra fans show strongest brand affinity for Turkish Airlines (13.96×), Sydney (5.95×), and Planet Fitness (1.91×) over the country average.

04

Where do Canberra fans live in United States?

Canberra fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Canberra fans also like?

Beyond Canberra itself, the audience over-indexes on Sydney (5.95×), Planet Fitness (1.91×), Berlin Wall (6.4×), and Bored Panda (4.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Canberra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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