Rascasse Audience Intelligence

Canberra Audience in Germany

A data profile of the people who buy, follow and care about Canberra in Germany — modelled from more than twelve digital signal sources. Canberra has an estimated audience of 1,207,316 people in Germany.

#94among City in Germany#400among POI in Germany#447in Travel & Leisure

The average Canberra fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Papua New Guinea, Bleacher Report, Hertz, with strongest over-indexing on Papua New Guinea (60.18× the country average).

Demographically, the Canberra audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Canberra fan in Germany is balanced, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Papua New Guinea.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canberra profile in Germany.

Audience size
1.2M
in Germany
Gender
51.7%♀
48.3% male
Age
42.6
average years
Country rank
#5468
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canberra fans

51.7% are female, 48.3% are male, average age 42.6.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Canberra audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age42.6
Estimated audience size1,207,316
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Canberra audience in Germany
Age bracketShare%
16-199%
20-2919%
30-3924%
40-4925%
50+24%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Canberra audience comes from Germany.

Worldwide audience distribution share by country for Canberra
CountryShare
Australia24.9%
United States19.7%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canberra audience in Germany is strongest.

Fig. 05

Top regions by affinity

Canberra fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~70K1.15×
02Thüringen~30K1.13×
03Berlin~60K1.09×
04Bremen~10K1.09×
05Hessen~100K1.07×
06Baden-Württemberg~200K1.04×
07Nordrhein-Westfalen~300K1.03×
08Bayern~200K1.01×
09Hamburg~30K1.01×
10Niedersachsen~100K0.99×
11Schleswig-Holstein~40K0.95×
12Brandenburg~40K0.95×
13Rheinland-Pfalz~60K0.93×
14Mecklenburg-Vorpommern~20K0.90×
15Sachsen-Anhalt~30K0.85×
16Saarland~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Canberra, Germany
0.85×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canberra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canberra audience
#·InterestCategoryAffinity×
01Brisbane LionsSports73.01×
02Papua New GuineaTravel & Leisure60.18×
03Melbourne Victory FCSports29.01×
04Sports IllustratedSports21.97×
05Bleacher ReportSports21.37×
06HertzCars & Mobility10.66×
07SydneyTravel & Leisure7.12×
08Katie PriceFashion & Accessoires5.91×
09Mel GibsonMovies & TV5.48×
10Country rapMusic & Radio5.41×
11SpVgg Greuther FürthSports5.25×
12Celine DionMusic & Radio5.01×
13QatarTravel & Leisure4.97×
14SatireLiterature3.76×
15Tour de FranceSports2.99×
16TattoosFashion & Accessoires2.14×
17RedditInternet & Social Media2.10×
18RyanairTravel & Leisure2.03×
19TagesschauMovies & TV2.02×
20Netto Marken-DiscountShopping1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canberra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canberra audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.34×
SpiritualityBALANCE2.07×
Early Adopter MentalityPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canberra audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
DIY MentalityTHRILL0.73×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canberra have in Germany?

Canberra has an estimated audience of 1,207,316 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Canberra fans?

51.7% of Canberra fans are female, 48.3% are male, with an average age of 42.6 years.

03

Which brands do Canberra fans like most?

Canberra fans show strongest brand affinity for Papua New Guinea (60.18×), Bleacher Report (21.37×), and Hertz (10.66×) over the country average.

04

Where do Canberra fans live in Germany?

Canberra fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Canberra fans also like?

Beyond Canberra itself, the audience over-indexes on Bleacher Report (21.37×), Hertz (10.66×), Tagesschau (2.02×), and Sports Illustrated (21.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Canberra audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Canberra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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