Canberra Audience in Germany
Canberra has an estimated audience of 1,207,316 people in Germany. 51.7% are female, 48.3% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Progressive rock, Product design, JDSU, Captain Fantastic (film).
The average Canberra fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Progressive rock, Product design, with strongest over-indexing on Medieval fantasy (33.31× the country average). Demographically, the Canberra audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Canberra fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.6 |
| Estimated audience size | 1,207,316 |
Audience persona
The typical Canberra fan in Germany is balanced, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Medieval fantasy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 280,976 | 1.06× |
| Bayern | 200,885 | 1.04× |
| Baden-Württemberg | 174,441 | 1.06× |
| Niedersachsen | 119,123 | 1.02× |
| Hessen | 99,793 | 1.08× |
| Sachsen | 67,940 | 1.15× |
| Berlin | 60,950 | 1.13× |
| Rheinland-Pfalz | 56,302 | 0.93× |
| Schleswig-Holstein | 40,423 | 0.93× |
| Brandenburg | 34,998 | 0.93× |
| Thüringen | 34,373 | 1.12× |
| Hamburg | 27,811 | 1.02× |
| Sachsen-Anhalt | 24,590 | 0.79× |
| Mecklenburg-Vorpommern | 19,217 | 0.83× |
| Bremen | 11,758 | 1.14× |
| Saarland | 11,449 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 33.31× | Literature |
| Progressive rock | 3.93× | Music & Radio |
| Product design | 3.16× | Business & Career |
| JDSU | 6× | Business & Career |
| Captain Fantastic (film) | 13.34× | Movies & TV |
| Este, Veneto | 3.59× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.26× | Travel & Leisure |
| Buying a House | 6.77× | Home & Garden |
| Natural rubber | 2.54× | Cars & Mobility |
| Pillow | 1.51× | Home & Garden |
| Laneige | 5.14× | Beauty & Wellness |
| The Journey (1959 film) | 11.43× | Movies & TV |
| Surveillance aircraft | 4.29× | |
| The Fader | 4.97× | Music & Radio |
| Buying and Selling Real Estate | 5.35× | Home & Garden |
| Home Delivery | 1.93× | Food & Beverages |
| Guys and Dolls | 9.47× | Music & Radio |
| Business English | 1.88× | Business & Career |
| Nurse education | 1.6× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 3.77 |
| Spirituality | BALANCE | 2.3 |
| Sports Activity | POWER | 1.77 |
| Pet Ownership | JOY | 1.68 |
| Early Adopter Mentality | POWER | 1.57 |
| Sustainability | BALANCE | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 24.9% |
| United States | 19.7% |
| United Kingdom | 8.4% |
See Canberra audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Canberra have in Germany?
Canberra has an estimated audience of 1,207,316 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canberra fans?
51.7% of Canberra fans are female, 48.3% are male, with an average age of 42.6 years.
Which brands do Canberra fans like most?
Canberra fans show strongest brand affinity for Medieval fantasy (33.31×), Progressive rock (3.93×), and Product design (3.16×) over the country average.
Where do Canberra fans live in Germany?
Canberra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 280,976), Bayern (reach 200,885), and Baden-Württemberg (reach 174,441). These three regions account for the largest share of the active audience.
What other brands do Canberra fans also like?
Beyond Canberra itself, the audience over-indexes on Progressive rock (3.93×), Product design (3.16×), JDSU (6×), and Captain Fantastic (film) (13.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canberra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.