A data profile of the people who buy, follow and care about Canberra in United Kingdom — modelled from more than twelve digital signal sources. Canberra has an estimated audience of 4,397,065 people in United Kingdom.
The average Canberra fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Sydney, Political science, with strongest over-indexing on Wikipedia (5.95× the country average).
Demographically, the Canberra audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Canberra fan in United Kingdom is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Canberra profile in United Kingdom.
55.7% are female, 44.3% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 43.7 |
| Estimated audience size | 4,397,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 33% |
of the worldwide Canberra audience comes from United Kingdom.
| Country | Share |
|---|---|
| Australia | 24.9% |
| United States | 19.7% |
| United Kingdom | 8.4% |
Where the Canberra audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.30× | |
| 02 | West Midlands | ~200K | 1.28× | |
| 03 | South East | ~700K | 1.18× | |
| 04 | North East | ~200K | 1.08× | |
| 05 | Scotland | ~400K | 1.07× | |
| 06 | Wales | ~300K | 1.02× | |
| 07 | Northern Ireland | ~100K | 0.97× | |
| 08 | England | ~3.5M | 0.94× | |
| 09 | East of England | ~400K | 0.93× | |
| 10 | South West | ~300K | 0.90× | |
| 11 | East Midlands | ~300K | 0.81× | |
| 12 | North West | ~300K | 0.60× |
The strongest cross-interests of the Canberra audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexandra Daddario | Movies & TV | 7.32× | ||
| 02 | Wikipedia | Internet & Social Media | 5.95× | ||
| 03 | Political science | Business & Career | 5.92× | ||
| 04 | Sydney | Travel & Leisure | 4.64× | ||
| 05 | Sketch comedy | Movies & TV | 4.55× | ||
| 06 | Country rap | Music & Radio | 4.41× | ||
| 07 | Satire | Literature | 3.26× | ||
| 08 | Adoption | Kids & Family | 3.23× | ||
| 09 | Betfair | Games | 2.89× | ||
| 10 | Risk management | Business & Career | 2.63× | ||
| 11 | Breaking news | Movies & TV | 2.41× | ||
| 12 | Esso | Cars & Mobility | 2.29× | ||
| 13 | Hobby | Home & Garden | 2.15× | ||
| 14 | William Hill (bookmaker) | Games | 2.11× | ||
| 15 | Internet & Social Media | 1.93× | |||
| 16 | Rugby union | Sports | 1.93× | ||
| 17 | Politics | Politics & Society | 1.90× | ||
| 18 | Distilled beverage | Food & Beverages | 1.89× | ||
| 19 | Energy | Home & Garden | 1.79× | ||
| 20 | EBay | Shopping | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.02× | |
| Spirituality | BALANCE | 1.57× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Design Affinity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.75× |
Canberra has an estimated audience of 4,397,065 people in United Kingdom, concentrated in England and South East.
55.7% of Canberra fans are female, 44.3% are male, with an average age of 43.7 years.
Canberra fans show strongest brand affinity for Wikipedia (5.95×), Sydney (4.64×), and Political science (5.92×) over the country average.
Canberra fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Canberra itself, the audience over-indexes on Sydney (4.64×), Political science (5.92×), Alexandra Daddario (7.32×), and Sketch comedy (4.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Canberra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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