Sydney Audience in Germany
Sydney has an estimated audience of 1,652,783 people in Germany. 47.3% are female, 52.7% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sydney Opera House, Sydney Harbour Bridge, Music, Barbie, Reading.
The average Sydney fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sydney Opera House, Sydney Harbour Bridge, Music, with strongest over-indexing on Sydney Opera House (52.23× the country average). Demographically, the Sydney audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Sydney fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 39.3 |
| Estimated audience size | 1,652,783 |
Audience persona
The typical Sydney fan in Germany is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Sydney Opera House.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 413,213 | 1.14× |
| Bayern | 302,387 | 1.14× |
| Baden-Württemberg | 264,606 | 1.17× |
| Niedersachsen | 167,434 | 1.04× |
| Hessen | 150,528 | 1.2× |
| Berlin | 87,142 | 1.18× |
| Sachsen | 80,374 | 0.99× |
| Rheinland-Pfalz | 80,147 | 0.97× |
| Schleswig-Holstein | 54,940 | 0.93× |
| Brandenburg | 44,419 | 0.87× |
| Hamburg | 44,418 | 1.19× |
| Thüringen | 36,895 | 0.88× |
| Sachsen-Anhalt | 31,829 | 0.74× |
| Mecklenburg-Vorpommern | 23,561 | 0.75× |
| Saarland | 16,043 | 0.79× |
| Bremen | 14,575 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sydney Opera House | 52.23× | Arts & Culture |
| Sydney Harbour Bridge | 59.97× | Travel & Leisure |
| Music | 1.89× | Business & Career |
| Barbie | 2.7× | Movies & TV |
| Reading | 1.57× | Literature |
| Canberra | 7.12× | Travel & Leisure |
| All-news radio | 3.43× | Music & Radio |
| Bauhaus | 1.68× | Shopping |
| Natural World | 1.59× | Fashion & Accessoires |
| Brad Pitt | 3.14× | Movies & TV |
| Oceania | 4.83× | Travel & Leisure |
| Adventure | 1.67× | Travel & Leisure |
| Training | 1.59× | Sports |
| Australia | 2.68× | Travel & Leisure |
| Sportschau | 1.55× | Sports |
| 1.66× | Internet & Social Media | |
| Papua New Guinea | 5.2× | Travel & Leisure |
| Friends | 1.66× | Movies & TV |
| Recreation | 1.51× | Travel & Leisure |
| Mechanical engineering | 1.77× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.74 |
| Spirituality | BALANCE | 1.54 |
| Sustainability | BALANCE | 1.49 |
| Design Affinity | PREMIUM | 1.49 |
| Pet Ownership | JOY | 1.41 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Australia | 17.5% |
| United Kingdom | 8.8% |
See Sydney audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Sydney have in Germany?
Sydney has an estimated audience of 1,652,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sydney fans?
47.3% of Sydney fans are female, 52.7% are male, with an average age of 39.3 years.
Which brands do Sydney fans like most?
Sydney fans show strongest brand affinity for Sydney Opera House (52.23×), Sydney Harbour Bridge (59.97×), and Music (1.89×) over the country average.
Where do Sydney fans live in Germany?
Sydney fans in Germany are most concentrated in Nordrhein-Westfalen (reach 413,213), Bayern (reach 302,387), and Baden-Württemberg (reach 264,606). These three regions account for the largest share of the active audience.
What other brands do Sydney fans also like?
Beyond Sydney itself, the audience over-indexes on Sydney Harbour Bridge (59.97×), Music (1.89×), Barbie (2.7×), and Reading (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sydney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.