Rascasse Audience Intelligence

Brisbane Lions Audience in Germany

A data profile of the people who buy, follow and care about Brisbane Lions in Germany — modelled from more than twelve digital signal sources. Brisbane Lions has an estimated audience of 13,729 people in Germany.

#8among Australian football in Germany#1645among Team in Germany#8461in Sports

The average Brisbane Lions fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wikia, Marca (newspaper), Canberra, with strongest over-indexing on Wikia (118.84× the country average).

Demographically, the Brisbane Lions audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brisbane Lions fan in Germany is more male, around 30.3 years old, with strong Spirituality tendencies and a notable affinity for Wikia.

Category: Sports · Type: Team · Subtype: Australian football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Brisbane Lions profile in Germany.

Audience size
14K
in Germany
Gender
25.5%♀
74.5% male
Age
30.3
average years
Country rank
#83884
Team in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brisbane Lions fans

25.5% are female, 74.5% are male, average age 30.3.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Brisbane Lions audience in Germany
MetricValue
Female25.5%
Male74.5%
Average age30.3
Estimated audience size13,729
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Brisbane Lions audience in Germany
Age bracketShare%
16-1950%
20-2916%
30-3913%
40-499%
50+11%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Brisbane Lions audience comes from Germany.

Worldwide audience distribution share by country for Brisbane Lions
CountryShare
Australia79.8%
United States6.0%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brisbane Lions audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brisbane Lions fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen<1K1.45×
02Saarland<1K1.17×
03Berlin<1K1.13×
04Mecklenburg-Vorpommern<1K1.10×
05Brandenburg<1K1.03×
06Thüringen<1K1.02×
07Sachsen-Anhalt<1K1.01×
08Hamburg<1K0.99×
09Schleswig-Holstein<1K0.95×
10Rheinland-Pfalz<1K0.90×
11Sachsen<1K0.89×
12Hessen<1K0.84×
13Bayern~2K0.82×
14Niedersachsen~1K0.81×
15Baden-Württemberg~1K0.76×
16Nordrhein-Westfalen~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Brisbane Lions, Germany
0.70×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brisbane Lions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brisbane Lions audience
#·InterestCategoryAffinity×
01WikiaInternet & Social Media118.84×
02Marca (newspaper)News112.01×
03Papua New GuineaTravel & Leisure74.20×
04Email clientTechnology & Electronics74.13×
05CanberraTravel & Leisure73.01×
06ScarfaceMusic & Radio70.32×
07NevadaTravel & Leisure69.49×
08SpearfishingSports60.53×
09Alexandra DaddarioMovies & TV59.68×
10Haber7Movies & TV59.43×
11John F. KennedyPolitics & Society58.02×
12FrockFashion & Accessoires57.78×
13Xi JinpingPolitics & Society56.11×
14Sade (band)Music & Radio52.11×
15Broadcast engineeringBusiness & Career45.28×
16OceaniaTravel & Leisure40.73×
17Anne HathawayMovies & TV37.28×
18FanatikNews33.30×
19AudienceBusiness & Career19.64×
20BauhausShopping12.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brisbane Lions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brisbane Lions audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE11.53×
PatriotismCONSERVATISM8.63×
Convenience OrientationPREMIUM7.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brisbane Lions audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.55×
Design AffinityPREMIUM0.56×
IndividualismJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brisbane Lions have in Germany?

Brisbane Lions has an estimated audience of 13,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brisbane Lions fans?

25.5% of Brisbane Lions fans are female, 74.5% are male, with an average age of 30.3 years.

03

Which brands do Brisbane Lions fans like most?

Brisbane Lions fans show strongest brand affinity for Wikia (118.84×), Marca (newspaper) (112.01×), and Canberra (73.01×) over the country average.

04

Where do Brisbane Lions fans live in Germany?

Brisbane Lions fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2K), Bayern (reach ~2K), and Baden-Württemberg (reach ~1K). These three regions account for the largest share of the active audience.

05

What other brands do Brisbane Lions fans also like?

Beyond Brisbane Lions itself, the audience over-indexes on Marca (newspaper) (112.01×), Canberra (73.01×), Papua New Guinea (74.2×), and Alexandra Daddario (59.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Australian football audiences in Germany

See Brisbane Lions audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brisbane Lions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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