Rascasse Audience Intelligence

Email client Audience in Germany

A data profile of the people who buy, follow and care about Email client in Germany — modelled from more than twelve digital signal sources. Email client has an estimated audience of 728,624 people in Germany.

#3788among Topic in Germany#402in Technology & Electronics

The average Email client fan in Germany is 48.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Netto Marken-Discount, Brisbane Lions, Tattoos, with strongest over-indexing on Netto Marken-Discount (2.51× the country average).

Demographically, the Email client audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Extroversion, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Email client fan in Germany is more female, around 48.6 years old, with strong Extroversion tendencies and a notable affinity for Netto Marken-Discount.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Email client profile in Germany.

Audience size
729K
in Germany
Gender
60.6%♀
39.4% male
Age
48.6
average years
Country rank
#8565
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Email client fans

60.6% are female, 39.4% are male, average age 48.6.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Email client audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age48.6
Estimated audience size728,624
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Email client audience in Germany
Age bracketShare%
16-196%
20-296%
30-3913%
40-4935%
50+40%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Email client audience comes from Germany.

Worldwide audience distribution share by country for Email client
CountryShare
Brazil37.2%
Mexico14.2%
Germany13.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Email client audience in Germany is strongest.

Fig. 05

Top regions by affinity

Email client fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~90K1.23×
02Thüringen~20K1.14×
03Schleswig-Holstein~30K1.13×
04Sachsen~40K1.09×
05Sachsen-Anhalt~20K1.04×
06Brandenburg~20K1.03×
07Bremen~6K1.02×
08Nordrhein-Westfalen~200K1.01×
09Rheinland-Pfalz~40K0.99×
10Bayern~100K0.96×
11Baden-Württemberg~90K0.95×
12Mecklenburg-Vorpommern~10K0.95×
13Saarland~8K0.95×
14Berlin~30K0.91×
15Hessen~50K0.88×
16Hamburg~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Email client, Germany
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Email client audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Email client audience
#·InterestCategoryAffinity×
01Brisbane LionsSports74.13×
02Sports IllustratedSports17.91×
03Bleacher ReportSports14.91×
04Country rapMusic & Radio4.40×
05Permanent makeupBeauty & Wellness2.81×
06Viral videoInternet & Social Media2.70×
07Netto Marken-DiscountShopping2.51×
08TattoosFashion & Accessoires2.47×
09WoolworthsShopping2.45×
10Fairy taleLiterature2.22×
11FocusNews2.11×
12DessertsFood & Beverages2.04×
13ElectronicsTechnology & Electronics1.99×
14Online newspaperNews1.87×
15Electronic funds transferBusiness & Career1.81×
16LufthansaTravel & Leisure1.66×
17CelebrityMovies & TV1.59×
18HermèsFashion & Accessoires1.58×
19ScienceBusiness & Career1.57×
20Mobile phonesTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Email client audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Email client audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.75×
Need for SecurityCONSERVATISM1.61×
SpiritualityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Email client audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.67×
Design AffinityPREMIUM0.82×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Email client have in Germany?

Email client has an estimated audience of 728,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Email client fans?

60.6% of Email client fans are female, 39.4% are male, with an average age of 48.6 years.

03

Which brands do Email client fans like most?

Email client fans show strongest brand affinity for Netto Marken-Discount (2.51×), Brisbane Lions (74.13×), and Tattoos (2.47×) over the country average.

04

Where do Email client fans live in Germany?

Email client fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Email client fans also like?

Beyond Email client itself, the audience over-indexes on Brisbane Lions (74.13×), Tattoos (2.47×), Sports Illustrated (17.91×), and Bleacher Report (14.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Email client audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Email client. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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