Kenya Audience in Germany
Kenya has an estimated audience of 608,858 people in Germany. 47.9% are female, 52.1% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Edin Džeko, Ghana, Woolworths, Burkina Faso, Zendaya.
The average Kenya fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Edin Džeko, Ghana, Woolworths, with strongest over-indexing on Edin Džeko (18.52× the country average). Demographically, the Kenya audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Kenya fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 36.1 |
| Estimated audience size | 608,858 |
Audience persona
The typical Kenya fan in Germany is balanced, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for Edin Džeko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,958 | 1.1× |
| Bayern | 110,755 | 1.13× |
| Baden-Württemberg | 93,402 | 1.12× |
| Niedersachsen | 58,260 | 0.99× |
| Hessen | 48,510 | 1.05× |
| Sachsen | 32,105 | 1.08× |
| Berlin | 30,814 | 1.13× |
| Rheinland-Pfalz | 29,527 | 0.97× |
| Schleswig-Holstein | 21,446 | 0.98× |
| Brandenburg | 17,739 | 0.94× |
| Hamburg | 14,964 | 1.09× |
| Thüringen | 14,780 | 0.95× |
| Sachsen-Anhalt | 13,637 | 0.86× |
| Mecklenburg-Vorpommern | 9,835 | 0.85× |
| Saarland | 6,079 | 0.81× |
| Bremen | 4,992 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edin Džeko | 18.52× | Sports |
| Ghana | 16.03× | Travel & Leisure |
| Woolworths | 4.5× | Shopping |
| Burkina Faso | 27.87× | Travel & Leisure |
| Zendaya | 8.38× | Movies & TV |
| Google Maps | 2.79× | Internet & Social Media |
| Casino | 5.74× | Games |
| Kurdistan | 9.37× | Travel & Leisure |
| Lebanon | 6.98× | Travel & Leisure |
| Arabic pop music | 5.86× | Music & Radio |
| Vacations | 2.53× | Travel & Leisure |
| GNK Dinamo Zagreb | 13.75× | Sports |
| Azerbaijan | 9.25× | Travel & Leisure |
| Livemusic | 2.79× | Music & Radio |
| ICloud | 4.04× | Technology & Electronics |
| Dailymotion | 5.55× | Movies & TV |
| Hindi | 8.69× | Politics & Society |
| Forex Online Trading | 7.69× | Business & Career |
| Maine Coon | 3.55× | Pets & Animals |
| Satire | 3.37× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.72 |
| Spirituality | BALANCE | 1.63 |
| Urban Lifestyle | OPEN | 1.48 |
| Travelling | THRILL | 1.47 |
| Convenience Orientation | PREMIUM | 1.45 |
| Extroversion | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| India | 4.9% |
| United Kingdom | 4.1% |
See Kenya audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Kenya have in Germany?
Kenya has an estimated audience of 608,858 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kenya fans?
47.9% of Kenya fans are female, 52.1% are male, with an average age of 36.1 years.
Which brands do Kenya fans like most?
Kenya fans show strongest brand affinity for Edin Džeko (18.52×), Ghana (16.03×), and Woolworths (4.5×) over the country average.
Where do Kenya fans live in Germany?
Kenya fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,958), Bayern (reach 110,755), and Baden-Württemberg (reach 93,402). These three regions account for the largest share of the active audience.
What other brands do Kenya fans also like?
Beyond Kenya itself, the audience over-indexes on Ghana (16.03×), Woolworths (4.5×), Burkina Faso (27.87×), and Zendaya (8.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kenya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.