Kenya Audience in Germany
A data profile of the people who buy, follow and care about Kenya in Germany — modelled from more than twelve digital signal sources. Kenya has an estimated audience of 608,858 people in Germany.
The average Kenya fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ghana, Woolworths, Edin Džeko, with strongest over-indexing on Ghana (16.42× the country average).
Demographically, the Kenya audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kenya fan in Germany is balanced, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for Ghana.
At a glance
The key figures that characterise the Kenya profile in Germany.
Search interest · 12-month trend
Demographics of Kenya fans
47.9% are female, 52.1% are male, average age 36.1.
Gender split
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 36.1 |
| Estimated audience size | 608,858 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Kenya audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.0% |
| India | 4.9% |
| United Kingdom | 4.1% |
Geography
Where the Kenya audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.14× | |
| 02 | Bayern | ~100K | 1.11× | |
| 03 | Baden-Württemberg | ~90K | 1.09× | |
| 04 | Hamburg | ~10K | 1.08× | |
| 05 | Hessen | ~50K | 1.07× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.06× | |
| 07 | Sachsen | ~30K | 1.06× | |
| 08 | Bremen | ~5K | 1.01× | |
| 09 | Brandenburg | ~20K | 0.98× | |
| 10 | Thüringen | ~20K | 0.98× | |
| 11 | Niedersachsen | ~60K | 0.97× | |
| 12 | Rheinland-Pfalz | ~30K | 0.96× | |
| 13 | Schleswig-Holstein | ~20K | 0.96× | |
| 14 | Sachsen-Anhalt | ~10K | 0.91× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.87× | |
| 16 | Saarland | ~6K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kenya audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ghana | Travel & Leisure | 16.42× | ||
| 02 | Edin Džeko | Sports | 16.25× | ||
| 03 | Burkina Faso | Travel & Leisure | 15.41× | ||
| 04 | Tuba Büyüküstün | Movies & TV | 13.75× | ||
| 05 | GNK Dinamo Zagreb | Sports | 13.24× | ||
| 06 | Namibia | Travel & Leisure | 8.88× | ||
| 07 | Azerbaijan | Travel & Leisure | 8.48× | ||
| 08 | Hertz | Cars & Mobility | 7.05× | ||
| 09 | Lebanon | Travel & Leisure | 6.19× | ||
| 10 | Voting | Politics & Society | 5.51× | ||
| 11 | Woolworths | Shopping | 4.86× | ||
| 12 | CNN | Movies & TV | 4.25× | ||
| 13 | Internet celebrity | Internet & Social Media | 4.20× | ||
| 14 | Google Maps | Internet & Social Media | 2.46× | ||
| 15 | Online newspaper | News | 2.43× | ||
| 16 | Michael Jackson | Music & Radio | 2.42× | ||
| 17 | Canada | Travel & Leisure | 2.35× | ||
| 18 | Religion | Business & Career | 2.25× | ||
| 19 | Musical instrument | Music & Radio | 2.16× | ||
| 20 | Internet & Social Media | 2.10× |
Personality of the Kenya audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.18× | |
| Spirituality | BALANCE | 2.11× | |
| Convenience Orientation | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| DIY Mentality | THRILL | 0.75× | |
| Sports Activity | POWER | 0.83× |
Frequently asked questions
How many fans does Kenya have in Germany?
Kenya has an estimated audience of 608,858 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kenya fans?
47.9% of Kenya fans are female, 52.1% are male, with an average age of 36.1 years.
Which brands do Kenya fans like most?
Kenya fans show strongest brand affinity for Ghana (16.42×), Woolworths (4.86×), and Edin Džeko (16.25×) over the country average.
Where do Kenya fans live in Germany?
Kenya fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Kenya fans also like?
Beyond Kenya itself, the audience over-indexes on Woolworths (4.86×), Edin Džeko (16.25×), Google Maps (2.46×), and Lebanon (6.19×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
See Kenya audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kenya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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