Kenya Audience in Germany
Kenya has an estimated audience of 608,858 people in Germany. 47.9% are female, 52.1% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pantsuit, Gil Ofarim, Stradivarius, Haberler, Buddy – The Buddy Holly Story.
The average Kenya fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pantsuit, Gil Ofarim, Stradivarius, with strongest over-indexing on Pantsuit (10.41× the country average). Demographically, the Kenya audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Kenya fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 36.1 |
| Estimated audience size | 608,858 |
Audience persona
The typical Kenya fan in Germany is balanced, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for Pantsuit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,958 | 1.1× |
| Bayern | 110,755 | 1.13× |
| Baden-Württemberg | 93,402 | 1.12× |
| Niedersachsen | 58,260 | 0.99× |
| Hessen | 48,510 | 1.05× |
| Sachsen | 32,105 | 1.08× |
| Berlin | 30,814 | 1.13× |
| Rheinland-Pfalz | 29,527 | 0.97× |
| Schleswig-Holstein | 21,446 | 0.98× |
| Brandenburg | 17,739 | 0.94× |
| Hamburg | 14,964 | 1.09× |
| Thüringen | 14,780 | 0.95× |
| Sachsen-Anhalt | 13,637 | 0.86× |
| Mecklenburg-Vorpommern | 9,835 | 0.85× |
| Saarland | 6,079 | 0.81× |
| Bremen | 4,992 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pantsuit | 10.41× | Fashion & Accessoires |
| Gil Ofarim | 1.64× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.5× | News |
| Buddy – The Buddy Holly Story | 4.65× | Music & Radio |
| Kodi (software) | 2.76× | Technology & Electronics |
| 3D printing | 1.88× | Technology & Electronics |
| Home Delivery | 2.39× | Food & Beverages |
| Este, Veneto | 2.12× | Travel & Leisure |
| Commercial mortgage | 1.65× | Business & Career |
| Handmade Gifts | 1.63× | Kids & Family |
| Preacher (comics) | 5.38× | Literature |
| Building insulation | 3.21× | Home & Garden |
| Eindhoven | 1.59× | Travel & Leisure |
| Mülheim | 2.56× | Travel & Leisure |
| Bülent Korkmaz | 12.8× | Sports |
| Buying a House | 4.11× | Home & Garden |
| Corona (band) | 1.6× | Music & Radio |
| Gudrun Sjödén | 2× | Fashion & Accessoires |
| The Fader | 3.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.72 |
| Spirituality | BALANCE | 1.63 |
| Urban Lifestyle | OPEN | 1.48 |
| Travelling | THRILL | 1.47 |
| Convenience Orientation | PREMIUM | 1.45 |
| Extroversion | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| India | 4.9% |
| United Kingdom | 4.1% |
See Kenya audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Kenya have in Germany?
Kenya has an estimated audience of 608,858 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kenya fans?
47.9% of Kenya fans are female, 52.1% are male, with an average age of 36.1 years.
Which brands do Kenya fans like most?
Kenya fans show strongest brand affinity for Pantsuit (10.41×), Gil Ofarim (1.64×), and Stradivarius (1.97×) over the country average.
Where do Kenya fans live in Germany?
Kenya fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,958), Bayern (reach 110,755), and Baden-Württemberg (reach 93,402). These three regions account for the largest share of the active audience.
What other brands do Kenya fans also like?
Beyond Kenya itself, the audience over-indexes on Gil Ofarim (1.64×), Stradivarius (1.97×), Haberler (1.5×), and Buddy – The Buddy Holly Story (4.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kenya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.