Rascasse Audience Intelligence

Uganda Audience in United States

A data profile of the people who buy, follow and care about Uganda in United States — modelled from more than twelve digital signal sources. Uganda has an estimated audience of 2,104,100 people in United States.

#113among Country in United States#1061among POI in United States#1078in Travel & Leisure

The average Uganda fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Turkish Airlines, Ligue 1, Lufthansa, with strongest over-indexing on Turkish Airlines (18.65× the country average).

Demographically, the Uganda audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Uganda fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Turkish Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uganda profile in United States.

Audience size
2.1M
in United States
Gender
52.3%♀
47.7% male
Age
42.8
average years
Country rank
#13690
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Uganda fans

52.3% are female, 47.7% are male, average age 42.8.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Uganda audience in United States
MetricValue
Female52.3%
Male47.7%
Average age42.8
Estimated audience size2,104,100
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Uganda audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3916%
40-4920%
50+32%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Uganda audience comes from United States.

Worldwide audience distribution share by country for Uganda
CountryShare
United States18.2%
United Kingdom5.5%
Kenya3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uganda audience in United States is strongest.

Fig. 05

Top regions by affinity

Uganda fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.75×
02Massachusetts~60K1.49×
03New York~200K1.33×
04Maryland~50K1.31×
05Virginia~60K1.24×
06Vermont~4K1.14×
07New Jersey~60K1.13×
08Washington~50K1.13×
09Connecticut~20K1.12×
10Minnesota~30K1.11×
11Maine~8K1.10×
12Georgia~70K1.08×
13Utah~20K1.08×
14New Hampshire~9K1.06×
15Colorado~30K1.04×
16Illinois~70K1.01×
17Kentucky~30K1.01×
18Kansas~20K1.01×
19Nebraska~10K1.01×
20California~200K1.00×
21Oregon~20K1.00×
22South Dakota~5K1.00×
23North Carolina~60K0.99×
24Iowa~20K0.99×
25Idaho~10K0.99×
26Texas~200K0.98×
27Missouri~30K0.98×
28Tennessee~40K0.97×
29North Dakota~4K0.97×
30Florida~100K0.96×
31Pennsylvania~70K0.96×
32Indiana~40K0.96×
33Rhode Island~6K0.96×
34Alaska~4K0.95×
35Montana~5K0.93×
36Ohio~60K0.92×
37South Carolina~30K0.91×
38Michigan~50K0.89×
39Wisconsin~30K0.88×
40Delaware~5K0.88×
41Arizona~40K0.87×
42Oklahoma~20K0.87×
43Louisiana~20K0.85×
44Alabama~20K0.83×
45Arkansas~10K0.82×
46Hawaii~7K0.82×
47Nevada~20K0.81×
48Mississippi~10K0.81×
49New Mexico~8K0.76×
50West Virginia~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Uganda, United States
0.76×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uganda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uganda audience
#·InterestCategoryAffinity×
01Amnesty InternationalPolitics & Society20.00×
02Human Rights WatchPolitics & Society20.00×
03Turkish AirlinesTravel & Leisure18.65×
04Ligue 1Sports14.23×
05LufthansaTravel & Leisure12.40×
06Wizkid (musician)Music & Radio11.39×
07JohannesburgTravel & Leisure9.06×
08Qatar AirwaysTravel & Leisure7.86×
09Royal familyPolitics & Society5.23×
10Distance educationBusiness & Career2.88×
11InnovationBusiness & Career2.70×
12FedExBusiness & Career2.57×
13Mortgage loansBusiness & Career2.02×
14T-MobileTechnology & Electronics1.91×
15American AirlinesTravel & Leisure1.70×
16CNNMovies & TV1.67×
17Nonprofit organizationPolitics & Society1.67×
18FIFA World CupSports1.65×
19EBayShopping1.57×
20ReligionBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uganda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uganda audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
Community OrientationOPEN1.80×
Family OrientationCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uganda audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.88×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Uganda have in United States?

Uganda has an estimated audience of 2,104,100 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Uganda fans?

52.3% of Uganda fans are female, 47.7% are male, with an average age of 42.8 years.

03

Which brands do Uganda fans like most?

Uganda fans show strongest brand affinity for Turkish Airlines (18.65×), Ligue 1 (14.23×), and Lufthansa (12.4×) over the country average.

04

Where do Uganda fans live in United States?

Uganda fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Uganda fans also like?

Beyond Uganda itself, the audience over-indexes on Ligue 1 (14.23×), Lufthansa (12.4×), Amnesty International (20×), and Human Rights Watch (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Uganda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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