Rascasse Audience Intelligence

Luxury Shop Audience in United States

A data profile of the people who buy, follow and care about Luxury Shop in United States — modelled from more than twelve digital signal sources. Luxury Shop has an estimated audience of 2,161,109 people in United States.

#208among Touchpoint in United States#244in Shopping

The average Luxury Shop fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bulk Apothecary, Jimmy Choo, Christian Louboutin, with strongest over-indexing on Bulk Apothecary (131.87× the country average).

Demographically, the Luxury Shop audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luxury Shop fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Bulk Apothecary.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury Shop profile in United States.

Audience size
2.2M
in United States
Gender
56.5%♀
43.5% male
Age
34.9
average years
Country rank
#13404
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+96%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury Shop fans

56.5% are female, 43.5% are male, average age 34.9.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Luxury Shop audience in United States
MetricValue
Female56.5%
Male43.5%
Average age34.9
Estimated audience size2,161,109
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Luxury Shop audience in United States
Age bracketShare%
16-1925%
20-2927%
30-3922%
40-4917%
50+9%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Luxury Shop audience comes from United States.

Worldwide audience distribution share by country for Luxury Shop
CountryShare
Japan12.4%
China10.9%
United States8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Luxury Shop fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~5K1.58×
02North Dakota~6K1.31×
03South Dakota~6K1.20×
04Montana~7K1.16×
05Rhode Island~8K1.13×
06Hawaii~10K1.09×
07New Hampshire~9K1.08×
08Delaware~6K1.07×
09West Virginia~10K1.06×
10Maine~8K1.06×
11Alaska~5K1.06×
12Washington, District of Columbia~7K1.05×
13Kansas~20K1.04×
14Idaho~10K1.03×
15Mississippi~20K1.02×
16New York~100K1.01×
17New Mexico~10K1.01×
18Nebraska~10K1.01×
19Arkansas~20K0.99×
20Iowa~20K0.96×
21Nevada~20K0.95×
22Oklahoma~20K0.94×
23Connecticut~20K0.94×
24Alabama~30K0.93×
25Louisiana~30K0.93×
26Utah~20K0.93×
27Kentucky~20K0.92×
28South Carolina~30K0.91×
29Oregon~20K0.90×
30New Jersey~50K0.89×
31Maryland~30K0.89×
32Missouri~30K0.88×
33Wisconsin~30K0.88×
34Tennessee~40K0.87×
35Indiana~30K0.87×
36Minnesota~30K0.87×
37California~200K0.86×
38Arizona~40K0.86×
39Massachusetts~40K0.86×
40Colorado~30K0.86×
41Florida~100K0.85×
42Washington~40K0.84×
43Georgia~50K0.83×
44Virginia~40K0.83×
45Illinois~60K0.82×
46Michigan~50K0.82×
47Ohio~50K0.81×
48North Carolina~50K0.81×
49Pennsylvania~60K0.78×
50Texas~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Luxury Shop, United States
0.75×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury Shop audience
#·InterestCategoryAffinity×
01Bulk ApothecaryShopping131.87×
02BahrainTravel & Leisure29.06×
03Luxury BagsFashion & Accessoires23.52×
04Women's ShoesFashion & Accessoires22.12×
05MoschinoFashion & Accessoires22.11×
06Marni (clothing)Fashion & Accessoires21.72×
07Ed O'NeillMovies & TV20.00×
08Jimmy ChooFashion & Accessoires19.25×
09Christian LouboutinFashion & Accessoires18.19×
10Bottega VenetaFashion & Accessoires15.82×
11forex traderBusiness & Career14.16×
12JollibeeFood & Beverages8.28×
13Ralph LaurenFashion & Accessoires8.16×
14Bath and BodyworksShopping7.61×
15Business classTravel & Leisure6.98×
16IKEAHome & Garden4.15×
17LeatherFashion & Accessoires3.60×
18NordstromShopping3.57×
19Luxury goodsFashion & Accessoires2.24×
20Home improvementHome & Garden2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury Shop audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.98×
Quality AwarenessPREMIUM3.41×
IndulgenceJOY3.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury Shop audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
TraditionCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury Shop have in United States?

Luxury Shop has an estimated audience of 2,161,109 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luxury Shop fans?

56.5% of Luxury Shop fans are female, 43.5% are male, with an average age of 34.9 years.

03

Which brands do Luxury Shop fans like most?

Luxury Shop fans show strongest brand affinity for Bulk Apothecary (131.87×), Jimmy Choo (19.25×), and Christian Louboutin (18.19×) over the country average.

04

Where do Luxury Shop fans live in United States?

Luxury Shop fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Luxury Shop fans also like?

Beyond Luxury Shop itself, the audience over-indexes on Jimmy Choo (19.25×), Christian Louboutin (18.19×), Bottega Veneta (15.82×), and Bath and Bodyworks (7.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Luxury Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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