Luxury Shop Audience in United States

Luxury Shop logo

Luxury Shop has an estimated audience of 2,161,109 people in United States. 56.5% are female, 43.5% are male, average age 34.9. Top regions: California, New York, Texas. Top brand affinities: Bulk Apothecary, PSV Eindhoven, Back to the Future, Jimmy Choo, Bottega Veneta.

The average Luxury Shop fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bulk Apothecary, PSV Eindhoven, Back to the Future, with strongest over-indexing on Bulk Apothecary (173.08× the country average). Demographically, the Luxury Shop audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Luxury Shop fans

Demographic split for Luxury Shop audience in United States
MetricValue
Female56.5%
Male43.5%
Average age34.9
Estimated audience size2,161,109

Audience persona

The typical Luxury Shop fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Bulk Apothecary.

Top regions in United States

Top regions ranked by reach for Luxury Shop in United States
RegionReachAffinity
California211,8720.89×
New York140,5811.16×
Texas124,1120.67×
Florida122,9080.84×
Illinois51,9090.72×
New Jersey46,8880.85×
Georgia46,0760.69×
North Carolina40,8790.63×
Ohio39,7870.6×
Pennsylvania39,5310.54×
Virginia32,8980.62×
Michigan32,2390.57×
Massachusetts29,1670.69×
Maryland28,5370.77×
Arizona27,3530.62×
Washington26,8900.62×
South Carolina24,6110.76×
Tennessee23,7560.55×
Alabama22,7680.75×
Missouri22,2560.64×
Indiana20,9820.53×
Louisiana20,9650.75×
Oklahoma19,3480.81×
Nevada19,0340.91×
Arkansas17,4560.98×
Colorado17,3510.51×
Mississippi17,0300.96×
Wisconsin16,4920.51×
Connecticut15,6820.72×
Kentucky15,6810.58×
Minnesota14,7350.48×
Iowa14,2240.8×
Oregon13,6660.55×
Hawaii13,3561.44×
Kansas12,9860.76×
West Virginia12,9771.29×
Utah12,7360.66×
Idaho11,9841.11×
New Hampshire11,6651.37×
Montana11,2891.88×
South Dakota11,1432.23×
North Dakota10,8502.44×
Wyoming10,4983.28×
Nebraska10,4710.97×
New Mexico10,4160.96×
Rhode Island10,3251.5×
Maine10,3191.33×
Vermont10,1552.68×
Delaware9,2461.55×
Washington, District of Columbia8,3451.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luxury Shop audience
BrandAffinityCategory
Bulk Apothecary173.08×Shopping
PSV Eindhoven59.41×Sports
Back to the Future22.02×Movies & TV
Jimmy Choo19.87×Fashion & Accessoires
Bottega Veneta17.41×Fashion & Accessoires
Feyenoord57.49×Sports
Marni (clothing)30.8×Fashion & Accessoires
Christian Louboutin17.07×Fashion & Accessoires
Moschino25.09×Fashion & Accessoires
Luxury Bags20.32×Fashion & Accessoires
Ed O'Neill19.44×Movies & TV
Balenciaga7.33×Fashion & Accessoires
Tory Burch6.4×Fashion & Accessoires
Michael Kors7.1×Fashion & Accessoires
forex trader15.18×Business & Career
Hermès7.64×Fashion & Accessoires
Uniqlo7.11×Shopping
Deutsche Eishockey Liga32.06×Sports
Beirut21.88×Travel & Leisure
Diaper bag5.44×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luxury Shop audience
TraitClusterScore
Luxury OrientationPREMIUM5.13
Quality AwarenessPREMIUM3.34
Early Adopter MentalityPOWER2.62
Design AffinityPREMIUM2.55
IndulgenceJOY1.91
Convenience OrientationPREMIUM1.84

Worldwide distribution

Worldwide audience distribution share by country for Luxury Shop
CountryShare
Japan12.4%
China10.9%
United States8.5%

See Luxury Shop audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Luxury Shop have in United States?

Luxury Shop has an estimated audience of 2,161,109 people in United States, concentrated in California and New York.

What is the gender split and age of Luxury Shop fans?

56.5% of Luxury Shop fans are female, 43.5% are male, with an average age of 34.9 years.

Which brands do Luxury Shop fans like most?

Luxury Shop fans show strongest brand affinity for Bulk Apothecary (173.08×), PSV Eindhoven (59.41×), and Back to the Future (22.02×) over the country average.

Where do Luxury Shop fans live in United States?

Luxury Shop fans in United States are most concentrated in California (reach 211,872), New York (reach 140,581), and Texas (reach 124,112). These three regions account for the largest share of the active audience.

What other brands do Luxury Shop fans also like?

Beyond Luxury Shop itself, the audience over-indexes on PSV Eindhoven (59.41×), Back to the Future (22.02×), Jimmy Choo (19.87×), and Bottega Veneta (17.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.