University of Ghana Audience in United States

University of Ghana has an estimated audience of 318,841 people in United States. 58.1% are female, 41.9% are male, average age 36.9. Top regions: California, New York, Texas. Top brand affinities: Google Drive, Anna Kendrick, UTV (TV channel), Idris Elba, Indeed.com.

The average University of Ghana fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Drive, Anna Kendrick, UTV (TV channel), with strongest over-indexing on Google Drive (20.94× the country average). Demographically, the University of Ghana audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Ghana fans

Demographic split for University of Ghana audience in United States
MetricValue
Female58.1%
Male41.9%
Average age36.9
Estimated audience size318,841

Audience persona

The typical University of Ghana fan in United States is more female, around 36.9 years old, with strong Travelling tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for University of Ghana in United States
RegionReachAffinity
California31,6670.9×
New York26,3381.48×
Texas21,1080.77×
Virginia13,7021.76×
Georgia13,2371.35×
Maryland12,4972.28×
Ohio12,3161.25×
New Jersey12,0891.49×
Florida11,2650.52×
Illinois11,2151.06×
Pennsylvania10,3720.97×
Massachusetts10,0531.6×
North Carolina9,2920.97×
Michigan5,8190.7×
Connecticut5,0451.58×
Washington4,5800.72×
Tennessee4,1170.64×
Missouri4,0750.79×
Indiana4,0580.7×
Minnesota4,0010.88×
Colorado3,7370.74×
Washington, District of Columbia3,5983.75×
Arizona3,0520.47×
South Carolina3,0080.63×
Oregon2,8910.79×
Iowa2,8531.09×
Louisiana2,7150.66×
Wisconsin2,5490.53×
Alabama2,4460.55×
Oklahoma2,0540.58×
Kentucky2,0220.51×
Nevada1,5620.51×
Mississippi1,4780.56×
Kansas1,4270.57×
Utah1,4050.49×
Arkansas1,4000.53×
New Hampshire1,2731.01×
Delaware1,1011.25×
Rhode Island1,1001.08×
Idaho1,0510.66×
Hawaii1,0040.73×
West Virginia9760.66×
Alaska9741.43×
Vermont9551.71×
New Mexico9140.57×
South Dakota9081.23×
Maine9050.79×
North Dakota8841.35×
Nebraska8530.53×
Montana8490.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Ghana audience
BrandAffinityCategory
Google Drive20.94×Technology & Electronics
Anna Kendrick32.57×Movies & TV
UTV (TV channel)48.15×Movies & TV
Idris Elba27.94×Movies & TV
Indeed.com6.25×Business & Career
RC Lens67.81×Sports
Owen Wilson20×Movies & TV
Hair Extensions7.44×Beauty & Wellness
Bachelor of Business Administration43.44×Business & Career
Paddy Power45.95×Games
Ghana11.4×Travel & Leisure
YouTube Music4.34×Internet & Social Media
United States national football team13.06×Sports
USAJobs9.31×Business & Career
Capital One2.93×Business & Career
Kia Sportage14.93×Cars & Mobility
Nordstrom rack3.37×Fashion & Accessoires
Ethiopian Airlines24.86×Travel & Leisure
United States Postal Service2.67×Business & Career
Chumba Casino5.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Ghana audience
TraitClusterScore
TravellingTHRILL1.4
Quality AwarenessPREMIUM1.37
Career OrientationPOWER1.23
Urban LifestyleOPEN1.22
Risk AppetiteTHRILL1.2
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for University of Ghana
CountryShare
Ghana40.5%
United States17.8%
United Kingdom8.8%

See University of Ghana audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Ghana have in United States?

University of Ghana has an estimated audience of 318,841 people in United States, concentrated in California and New York.

What is the gender split and age of University of Ghana fans?

58.1% of University of Ghana fans are female, 41.9% are male, with an average age of 36.9 years.

Which brands do University of Ghana fans like most?

University of Ghana fans show strongest brand affinity for Google Drive (20.94×), Anna Kendrick (32.57×), and UTV (TV channel) (48.15×) over the country average.

Where do University of Ghana fans live in United States?

University of Ghana fans in United States are most concentrated in California (reach 31,667), New York (reach 26,338), and Texas (reach 21,108). These three regions account for the largest share of the active audience.

What other brands do University of Ghana fans also like?

Beyond University of Ghana itself, the audience over-indexes on Anna Kendrick (32.57×), UTV (TV channel) (48.15×), Idris Elba (27.94×), and Indeed.com (6.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Ghana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.