A data profile of the people who buy, follow and care about Togo in United States — modelled from more than twelve digital signal sources. Togo has an estimated audience of 1,455,127 people in United States.
The average Togo fan in United States is 42.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Togo's, UTV (TV channel), Anne Hathaway, with strongest over-indexing on Togo's (46.68× the country average).
Demographically, the Togo audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Togo fan in United States is balanced, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Togo's.
The key figures that characterise the Togo profile in United States.
54.3% are female, 45.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.2 |
| Estimated audience size | 1,455,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Togo audience comes from United States.
| Country | Share |
|---|---|
| United States | 13.3% |
| Ghana | 9.7% |
| Vietnam | 6.1% |
Where the Togo audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~700K | 4.69× | |
| 02 | Nevada | ~40K | 2.82× | |
| 03 | Oregon | ~30K | 1.96× | |
| 04 | Alaska | ~6K | 1.95× | |
| 05 | Washington, District of Columbia | ~7K | 1.57× | |
| 06 | Washington | ~40K | 1.22× | |
| 07 | Michigan | ~40K | 1.17× | |
| 08 | Minnesota | ~20K | 1.16× | |
| 09 | Nebraska | ~8K | 1.16× | |
| 10 | Maryland | ~30K | 1.14× | |
| 11 | Iowa | ~10K | 1.07× | |
| 12 | Virginia | ~40K | 1.02× | |
| 13 | Maine | ~5K | 1.01× | |
| 14 | North Dakota | ~3K | 0.97× | |
| 15 | Vermont | ~2K | 0.97× | |
| 16 | Connecticut | ~10K | 0.94× | |
| 17 | Idaho | ~7K | 0.93× | |
| 18 | Utah | ~10K | 0.92× | |
| 19 | Montana | ~4K | 0.89× | |
| 20 | New York | ~70K | 0.88× | |
| 21 | Massachusetts | ~30K | 0.88× | |
| 22 | Colorado | ~20K | 0.87× | |
| 23 | Georgia | ~40K | 0.85× | |
| 24 | Kansas | ~10K | 0.85× | |
| 25 | South Dakota | ~3K | 0.85× | |
| 26 | Illinois | ~40K | 0.84× | |
| 27 | Arizona | ~20K | 0.84× | |
| 28 | New Hampshire | ~5K | 0.84× | |
| 29 | North Carolina | ~30K | 0.78× | |
| 30 | Kentucky | ~10K | 0.78× | |
| 31 | Wisconsin | ~20K | 0.77× | |
| 32 | Pennsylvania | ~40K | 0.75× | |
| 33 | New Jersey | ~30K | 0.75× | |
| 34 | Indiana | ~20K | 0.75× | |
| 35 | Hawaii | ~5K | 0.75× | |
| 36 | Rhode Island | ~3K | 0.74× | |
| 37 | Delaware | ~3K | 0.74× | |
| 38 | Missouri | ~20K | 0.73× | |
| 39 | Oklahoma | ~10K | 0.73× | |
| 40 | New Mexico | ~5K | 0.73× | |
| 41 | Texas | ~90K | 0.72× | |
| 42 | Ohio | ~30K | 0.72× | |
| 43 | Florida | ~70K | 0.68× | |
| 44 | South Carolina | ~10K | 0.66× | |
| 45 | West Virginia | ~4K | 0.64× | |
| 46 | Arkansas | ~8K | 0.63× | |
| 47 | Tennessee | ~20K | 0.62× | |
| 48 | Alabama | ~10K | 0.62× | |
| 49 | Mississippi | ~7K | 0.61× | |
| 50 | Louisiana | ~10K | 0.58× |
The strongest cross-interests of the Togo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Togo's | Food & Beverages | 46.68× | ||
| 02 | RMC Sport | Sports | 28.82× | ||
| 03 | South African Airways | Travel & Leisure | 24.06× | ||
| 04 | UTV (TV channel) | Movies & TV | 19.54× | ||
| 05 | Internet café | Internet & Social Media | 17.00× | ||
| 06 | Wizkid (musician) | Music & Radio | 14.72× | ||
| 07 | Johannesburg | Travel & Leisure | 10.24× | ||
| 08 | Mozambique | Travel & Leisure | 9.28× | ||
| 09 | North Korea | Travel & Leisure | 4.89× | ||
| 10 | Anne Hathaway | Movies & TV | 4.88× | ||
| 11 | Scooby-Doo | Movies & TV | 3.05× | ||
| 12 | Google News | News | 2.30× | ||
| 13 | FedEx | Business & Career | 2.17× | ||
| 14 | Innovation | Business & Career | 2.14× | ||
| 15 | Pizza Hut | Food & Beverages | 1.95× | ||
| 16 | Subway | Food & Beverages | 1.90× | ||
| 17 | Burger King | Food & Beverages | 1.89× | ||
| 18 | T-Mobile | Technology & Electronics | 1.71× | ||
| 19 | Powerball | Games | 1.66× | ||
| 20 | McDonald's | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.72× | |
| Urban Lifestyle | OPEN | 1.42× | |
| Patriotism | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.83× | |
| Design Affinity | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.89× |
Togo has an estimated audience of 1,455,127 people in United States, concentrated in California and Texas.
54.3% of Togo fans are female, 45.7% are male, with an average age of 42.2 years.
Togo fans show strongest brand affinity for Togo's (46.68×), UTV (TV channel) (19.54×), and Anne Hathaway (4.88×) over the country average.
Togo fans in United States are most concentrated in California (reach ~700K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Togo itself, the audience over-indexes on UTV (TV channel) (19.54×), Anne Hathaway (4.88×), Internet café (17×), and Johannesburg (10.24×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Togo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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