Rascasse Audience Intelligence

Castrol Target Market in United States

Name: Castrol — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Castrol in United States — modelled from more than twelve digital signal sources. Castrol has an estimated audience of 662,499 people in United States.

#6among Fuel / petrol in United States #3180among Brand in United States #904in Cars & Mobility

The average Castrol fan in United States is 45.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include AutoZone, O'Reilly Auto Parts, Lubricant, with strongest over-indexing on AutoZone (5.74× the country average).

Demographically, the Castrol audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Castrol fan in United States is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Castrol profile in United States.

Audience size

662K

in United States

Gender

12.0%♀

88.0% male

Age

45.2

average years

Country rank

#30894

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Castrol

12.0% are female, 88.0% are male, average age 45.2.

Fig. 02

Gender split

12.0%

Female

88.0%

Male

Demographic split for Castrol audience in United States
Metric	Value
Female	12.0%
Male	88.0%
Average age	45.2
Estimated audience size	662,499

Fig. 03

Age distribution

Age distribution of the Castrol audience in United States
Age bracket	Share	%
16-19		11%
20-29		13%
30-39		17%
40-49		20%
50+		39%

Fig. 04

Worldwide distribution

12.7%

of the worldwide Castrol audience comes from United States.

Worldwide audience distribution share by country for Castrol
Country	Share
United States	12.7%
India	11.6%
Vietnam	5.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Castrol audience in United States is strongest.

Fig. 05

Top regions by affinity

Castrol customers by region in United States
#	Region	Reach	×
01	Louisiana	~10K	1.71×
02	New Jersey	~30K	1.60×
03	Mississippi	~9K	1.60×
04	Oklahoma	~10K	1.59×
05	Nevada	~9K	1.32×
06	Georgia	~30K	1.26×
07	Tennessee	~20K	1.25×
08	New York	~40K	1.20×
09	Alabama	~10K	1.17×
10	Texas	~70K	1.15×
11	California	~80K	1.12×
12	North Carolina	~20K	1.12×
13	Iowa	~6K	1.12×
14	Oregon	~8K	1.09×
15	Arkansas	~6K	1.09×
16	Pennsylvania	~20K	1.06×
17	Ohio	~20K	1.06×
18	South Carolina	~10K	1.05×
19	Washington	~10K	1.04×
20	Utah	~6K	1.04×
21	Kentucky	~9K	1.02×
22	Montana	~2K	0.99×
23	Kansas	~5K	0.98×
24	Illinois	~20K	0.97×
25	Missouri	~10K	0.97×
26	Florida	~40K	0.96×
27	Virginia	~20K	0.96×
28	North Dakota	~1K	0.96×
29	Delaware	~2K	0.95×
30	Alaska	~1K	0.94×
31	West Virginia	~3K	0.92×
32	South Dakota	~1K	0.92×
33	Vermont	~1K	0.92×
34	Michigan	~20K	0.91×
35	Connecticut	~6K	0.91×
36	Washington, District of Columbia	~2K	0.91×
37	New Mexico	~3K	0.90×
38	Idaho	~3K	0.90×
39	Rhode Island	~2K	0.90×
40	Colorado	~9K	0.89×
41	New Hampshire	~2K	0.89×
42	Arizona	~10K	0.88×
43	Wisconsin	~9K	0.88×
44	Nebraska	~3K	0.88×
45	Indiana	~10K	0.87×
46	Maine	~2K	0.87×
47	Massachusetts	~10K	0.86×
48	Hawaii	~2K	0.85×
49	Minnesota	~8K	0.82×
50	Maryland	~9K	0.77×

Affinity by region — Castrol, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Castrol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Castrol audience
#	Interest	Category	×
01	Plymouth GTX	Cars & Mobility	54.70×
02	Liqui Moly	Cars & Mobility	33.50×
03	Lubricant	Home & Garden	12.77×
04	Auto maintenance	Cars & Mobility	7.85×
05	O'Reilly Auto Parts	Cars & Mobility	7.12×
06	Kyle Busch	Sports	6.40×
07	AutoZone	Cars & Mobility	5.74×
08	Micro Center	Shopping	5.59×
09	Automobile repair shop	Cars & Mobility	5.46×
10	Advance Auto Parts	Cars & Mobility	4.98×
11	Haul truck	Cars & Mobility	4.69×
12	Dump truck	Cars & Mobility	4.55×
13	Discount Tire	Shopping	4.37×
14	Wrench	Home & Garden	3.86×
15	Power tool	Home & Garden	3.39×
16	Freight transport	Cars & Mobility	3.21×
17	Road	Travel & Leisure	2.98×
18	Rock music	Music & Radio	1.87×
19	U.S. state	Travel & Leisure	1.84×
20	Computers	Technology & Electronics	1.67×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Castrol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Castrol audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.53×
Need for Security	CONSERVATISM	1.52×
Career Orientation	POWER	1.40×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Castrol audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.48×
Creativity	OPEN	0.68×
Indulgence	JOY	0.71×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Castrol's target market in United States?

Castrol's target market in United States covers an estimated 662,499 people, concentrated in California and Texas.

What is the gender split and age of Castrol customers?

12.0% of the Castrol audience are female, 88.0% are male, with an average age of 45.2 years.

Which brands do Castrol fans like most?

Castrol fans show strongest brand affinity for AutoZone (5.74×), O'Reilly Auto Parts (7.12×), and Lubricant (12.77×) over the country average.

Where do Castrol fans live in United States?

Castrol fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Castrol fans also like?

Beyond Castrol itself, the audience over-indexes on O'Reilly Auto Parts (7.12×), Lubricant (12.77×), Auto maintenance (7.85×), and Kyle Busch (6.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Castrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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