Castrol Audience in United States

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Castrol has an estimated audience of 667,541 people in United States. 12.0% are female, 88.0% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Lubricant, O'Reilly Auto Parts, Auto maintenance, Advance Auto Parts.

The average Castrol fan in United States is 45.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Lubricant, O'Reilly Auto Parts, with strongest over-indexing on AutoZone (5.74× the country average). Demographically, the Castrol audience skews more male with an average age of 45.2, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

Demographics of Castrol fans

Demographic split for Castrol audience in United States
MetricValue
Female12.0%
Male88.0%
Average age45.2
Estimated audience size667,541

Audience persona

The typical Castrol fan in United States is more male, around 45.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Castrol in United States
RegionReachAffinity
California86,3381.18×
Texas69,9431.22×
Florida47,6941.06×
New York43,2521.16×
Georgia27,6381.34×
New Jersey26,5511.56×
Ohio24,4061.19×
North Carolina22,7431.13×
Pennsylvania22,1290.98×
Illinois21,5370.97×
Tennessee17,3261.29×
Michigan15,6690.9×
Virginia15,4500.95×
Washington14,9071.11×
Oklahoma12,8171.73×
Louisiana12,0811.4×
Alabama11,6311.25×
South Carolina11,3661.13×
Missouri11,0701.03×
Massachusetts10,9970.84×
Arizona10,9300.8×
Indiana9,9490.82×
Mississippi9,6281.75×
Colorado9,5360.91×
Oregon9,3661.22×
Kentucky8,7631.05×
Wisconsin8,6890.87×
Nevada8,6151.33×
Maryland8,0590.7×
Iowa7,7001.4×
Minnesota7,1810.75×
Utah6,4921.09×
Connecticut6,0420.9×
Arkansas5,9321.08×
Kansas4,7370.9×
New Mexico2,8300.85×
Idaho2,6040.78×
Nebraska2,5340.76×
West Virginia2,2430.72×
New Hampshire1,7960.68×
Montana1,7290.93×
Washington, District of Columbia1,7150.85×
Hawaii1,6400.57×
Rhode Island1,6320.77×
Maine1,6310.68×
Delaware1,4620.79×
South Dakota1,1560.75×
Alaska1,0870.76×
North Dakota1,0720.78×
Wyoming7260.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Castrol audience
BrandAffinityCategory
AutoZone5.74×Cars & Mobility
Lubricant12.77×Home & Garden
O'Reilly Auto Parts7.12×Cars & Mobility
Auto maintenance7.85×Cars & Mobility
Advance Auto Parts4.98×Cars & Mobility
Discount Tire4.37×Shopping
Micro Center5.59×Shopping
Freight transport3.21×Cars & Mobility
Dump truck4.55×Cars & Mobility
Liqui Moly33.5×Cars & Mobility
Rock music1.87×Music & Radio
Road2.98×Travel & Leisure
Haul truck4.69×Cars & Mobility
Wrench3.86×Home & Garden
Power tool3.39×Home & Garden
Plymouth GTX54.7×Cars & Mobility
Computers1.67×Technology & Electronics
Automobile repair shop5.46×Cars & Mobility
U.S. state1.84×Travel & Leisure
Wind turbine4.34×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Castrol audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.41
Need for SecurityCONSERVATISM1.41
Career OrientationPOWER1.37
Early Adopter MentalityPOWER1.37
Quality AwarenessPREMIUM1.35
Social Media UsageJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Castrol
CountryShare
United States13.3%
India11.9%
Vietnam5.3%

See Castrol audiences in other countries

More Fuel / petrol audiences in United States

Frequently asked questions

How many fans does Castrol have in United States?

Castrol has an estimated audience of 667,541 people in United States, concentrated in California and Texas.

What is the gender split and age of Castrol fans?

12.0% of Castrol fans are female, 88.0% are male, with an average age of 45.2 years.

Which brands do Castrol fans like most?

Castrol fans show strongest brand affinity for AutoZone (5.74×), Lubricant (12.77×), and O'Reilly Auto Parts (7.12×) over the country average.

Where do Castrol fans live in United States?

Castrol fans in United States are most concentrated in California (reach 86,338), Texas (reach 69,943), and Florida (reach 47,694). These three regions account for the largest share of the active audience.

What other brands do Castrol fans also like?

Beyond Castrol itself, the audience over-indexes on Lubricant (12.77×), O'Reilly Auto Parts (7.12×), Auto maintenance (7.85×), and Advance Auto Parts (4.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Castrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.