Rascasse Audience Intelligence

Four Loko Target Market in United States

A data profile of the people who buy, follow and care about Four Loko in United States — modelled from more than twelve digital signal sources. Four Loko has an estimated audience of 707,164 people in United States.

#3067among Brand in United States#1641in Food & Beverages

The average Four Loko fan in United States is 30.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Speedway LLC, Circle K, Wawa Inc., with strongest over-indexing on Speedway LLC (41.56× the country average).

Demographically, the Four Loko audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Four Loko fan in United States is balanced, around 30.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Speedway LLC.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Four Loko profile in United States.

Audience size
707K
in United States
Gender
45.7%♀
54.3% male
Age
30.7
average years
Country rank
#29734
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Four Loko

45.7% are female, 54.3% are male, average age 30.7.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Four Loko audience in United States
MetricValue
Female45.7%
Male54.3%
Average age30.7
Estimated audience size707,164
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Four Loko audience in United States
Age bracketShare%
16-1934%
20-2931%
30-3923%
40-498%
50+4%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Four Loko audience comes from United States.

Worldwide audience distribution share by country for Four Loko
CountryShare
United States35.9%
Mexico29.7%
Colombia13.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Four Loko audience in United States is strongest.

Fig. 05

Top regions by affinity

Four Loko customers by region in United States
#RegionReachAffinity×
01Texas~90K1.40×
02Alabama~10K1.26×
03Georgia~30K1.22×
04North Carolina~30K1.22×
05Florida~60K1.18×
06Louisiana~10K1.18×
07California~90K1.14×
08Indiana~10K1.12×
09Kentucky~10K1.12×
10Virginia~20K1.08×
11Arkansas~6K1.08×
12Arizona~20K1.07×
13West Virginia~4K1.07×
14Pennsylvania~30K1.06×
15New York~40K1.05×
16Oregon~9K1.05×
17Connecticut~8K1.05×
18New Jersey~20K1.04×
19South Carolina~10K1.04×
20New Mexico~4K1.03×
21Illinois~20K1.02×
22Tennessee~10K1.02×
23Oklahoma~8K1.02×
24Nevada~7K1.02×
25Maryland~10K1.01×
26Kansas~6K1.00×
27Washington, District of Columbia~2K1.00×
28North Dakota~1K1.00×
29Massachusetts~10K0.99×
30Iowa~6K0.99×
31Nebraska~4K0.99×
32Washington~10K0.97×
33Ohio~20K0.96×
34Wisconsin~10K0.96×
35Colorado~10K0.95×
36Vermont~1K0.95×
37Minnesota~10K0.94×
38Mississippi~6K0.94×
39Rhode Island~2K0.94×
40Alaska~1K0.93×
41Idaho~3K0.88×
42Maine~2K0.88×
43Delaware~2K0.87×
44Michigan~20K0.86×
45Missouri~10K0.86×
46Utah~6K0.85×
47South Dakota~1K0.83×
48New Hampshire~2K0.81×
49Montana~2K0.77×
50Hawaii~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Four Loko, United States
0.74×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Four Loko audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Four Loko audience
#·InterestCategoryAffinity×
01Speedway LLCFood & Beverages41.56×
02Mobil 1Cars & Mobility35.76×
03Circle KShopping27.26×
04Major LazerMusic & Radio26.39×
05TexacoCars & Mobility25.09×
06Lily-Rose DeppMovies & TV19.77×
07Kwik TripShopping17.17×
08Wawa Inc.Shopping14.97×
09Phillips 66Business & Career14.11×
10Colin FarrellMovies & TV11.94×
11Web serverTechnology & Electronics11.56×
12QuikTripShopping11.40×
13ExxonCars & Mobility8.78×
14Sparkling wineFood & Beverages7.53×
15Mixed drinkFood & Beverages5.82×
16SteamGames5.42×
17Pizza HutFood & Beverages4.05×
18Domino's PizzaFood & Beverages3.66×
19SubwayFood & Beverages3.38×
20McDonald'sFood & Beverages2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Four Loko audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Four Loko audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.83×
Urban LifestyleOPEN1.67×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Four Loko audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Design AffinityPREMIUM0.58×
CreativityOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Four Loko's target market in United States?

Four Loko's target market in United States covers an estimated 707,164 people, concentrated in California and Texas.

02

What is the gender split and age of Four Loko customers?

45.7% of the Four Loko audience are female, 54.3% are male, with an average age of 30.7 years.

03

Which brands do Four Loko fans like most?

Four Loko fans show strongest brand affinity for Speedway LLC (41.56×), Circle K (27.26×), and Wawa Inc. (14.97×) over the country average.

04

Where do Four Loko fans live in United States?

Four Loko fans in United States are most concentrated in California (reach ~90K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Four Loko fans also like?

Beyond Four Loko itself, the audience over-indexes on Circle K (27.26×), Wawa Inc. (14.97×), QuikTrip (11.4×), and Kwik Trip (17.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Four Loko audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Four Loko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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