Four Loko Audience in United States

Four Loko logo

Four Loko has an estimated audience of 724,347 people in United States. 45.7% are female, 54.3% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Notre Dame Fighting Irish women's basketball, Dog breed, Home construction, Tezz, 3D printing.

The average Four Loko fan in United States is 30.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Notre Dame Fighting Irish women's basketball, Dog breed, Home construction, with strongest over-indexing on Notre Dame Fighting Irish women's basketball (21.77× the country average). Demographically, the Four Loko audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Four Loko fans

Demographic split for Four Loko audience in United States
MetricValue
Female45.7%
Male54.3%
Average age30.7
Estimated audience size724,347

Audience persona

The typical Four Loko fan in United States is balanced, around 30.7 years old, with strong Extroversion tendencies and a notable affinity for Notre Dame Fighting Irish women's basketball.

Top regions in United States

Top regions ranked by reach for Four Loko in United States
RegionReachAffinity
California94,9691.19×
Texas92,4021.48×
Florida59,2581.21×
New York43,8461.08×
Georgia27,0371.21×
North Carolina26,7361.23×
Illinois26,3971.09×
Pennsylvania25,7741.06×
Ohio21,7390.97×
New Jersey20,5651.12×
Virginia19,8181.12×
Michigan16,7220.88×
Arizona15,7701.07×
Tennessee15,5581.07×
Indiana15,0501.14×
Massachusetts14,7091.03×
Washington13,9140.96×
Alabama12,9801.28×
Maryland12,4071×
South Carolina11,9311.09×
Louisiana11,3911.22×
Colorado11,2150.98×
Wisconsin10,3510.95×
Missouri10,1160.87×
Kentucky10,0101.1×
Minnesota9,6620.93×
Oregon8,7851.06×
Oklahoma8,1751.02×
Connecticut7,4921.03×
Nevada7,2941.04×
Arkansas6,1681.03×
Kansas5,9061.03×
Iowa5,8200.98×
Mississippi5,5150.92×
Utah5,3830.83×
New Mexico3,6441×
Nebraska3,5460.98×
West Virginia3,5131.04×
Idaho3,0930.85×
New Hampshire2,2290.78×
Hawaii2,1880.7×
Rhode Island2,1760.94×
Washington, District of Columbia2,1510.99×
Maine2,1510.83×
Delaware1,5980.8×
North Dakota1,3820.93×
Montana1,3270.66×
Alaska1,2740.82×
South Dakota1,2470.74×
Vermont1,1270.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Four Loko audience
BrandAffinityCategory
Notre Dame Fighting Irish women's basketball21.77×Sports
Dog breed2.5×Pets & Animals
Home construction2.81×Home & Garden
Tezz11.62×Movies & TV
3D printing3.46×Technology & Electronics
Combat sport1.72×Sports
Elsword16.97×Games
Regional styles of Mexican music2.5×Music & Radio
Iwi19.27×
La Opinión6.18×News
Nationality1.82×Politics & Society
The Streets20×Music & Radio
Magazine (band)5×Music & Radio
Molly Hatchet10.39×Music & Radio
Unique Gifts1.77×Shopping
Racing1.93×Cars & Mobility
Building envelope7.01×Home & Garden
Birthday Gifts2.17×Kids & Family
Arnold Palmer3.94×Sports
Karbala5.4×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Four Loko audience
TraitClusterScore
ExtroversionTHRILL1.73
Early Adopter MentalityPOWER1.65
LGBTQ+ IdentityOPEN1.62
Urban LifestyleOPEN1.53
Risk AppetiteTHRILL1.26
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Four Loko
CountryShare
United States37.6%
Mexico28.7%
Colombia12.5%

See Four Loko audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Four Loko have in United States?

Four Loko has an estimated audience of 724,347 people in United States, concentrated in California and Texas.

What is the gender split and age of Four Loko fans?

45.7% of Four Loko fans are female, 54.3% are male, with an average age of 30.7 years.

Which brands do Four Loko fans like most?

Four Loko fans show strongest brand affinity for Notre Dame Fighting Irish women's basketball (21.77×), Dog breed (2.5×), and Home construction (2.81×) over the country average.

Where do Four Loko fans live in United States?

Four Loko fans in United States are most concentrated in California (reach 94,969), Texas (reach 92,402), and Florida (reach 59,258). These three regions account for the largest share of the active audience.

What other brands do Four Loko fans also like?

Beyond Four Loko itself, the audience over-indexes on Dog breed (2.5×), Home construction (2.81×), Tezz (11.62×), and 3D printing (3.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Four Loko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.