Chevrolet Traverse Audience in United States

Chevrolet Traverse logo

Chevrolet Traverse has an estimated audience of 1,236,447 people in United States. 39.4% are female, 60.6% are male, average age 43.4. Top regions: Texas, Florida, California. Top brand affinities: Chevrolet Trax, Chevrolet Equinox, Buick Enclave, Chevrolet Malibu, Honda Pilot.

The average Chevrolet Traverse fan in United States is 43.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Chevrolet Trax, Chevrolet Equinox, Buick Enclave, with strongest over-indexing on Chevrolet Trax (56.38× the country average). Demographically, the Chevrolet Traverse audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Chevrolet Traverse fans

Demographic split for Chevrolet Traverse audience in United States
MetricValue
Female39.4%
Male60.6%
Average age43.4
Estimated audience size1,236,447

Audience persona

The typical Chevrolet Traverse fan in United States is more male, around 43.4 years old, with strong Family Orientation tendencies and a notable affinity for Chevrolet Trax.

Top regions in United States

Top regions ranked by reach for Chevrolet Traverse in United States
RegionReachAffinity
Texas169,9941.6×
Florida156,2211.87×
California143,6251.06×
New York83,9751.22×
Georgia49,1421.29×
North Carolina47,8651.29×
Illinois43,5671.06×
New Jersey36,9561.18×
Michigan35,6611.1×
Virginia34,0561.13×
Ohio32,1990.85×
Pennsylvania32,0250.77×
Tennessee28,9401.17×
Arizona25,1211×
Louisiana24,0021.51×
Maryland22,3791.05×
South Carolina21,7821.17×
Alabama21,4611.24×
Indiana21,3130.94×
Massachusetts19,7720.81×
Washington19,6580.79×
Missouri17,9300.9×
Kentucky16,6541.07×
Minnesota15,9820.9×
Wisconsin15,7620.85×
Oklahoma15,4131.12×
Colorado15,0410.77×
Mississippi14,5241.43×
Arkansas13,2181.3×
Nevada13,0851.09×
Connecticut11,3260.91×
Oregon10,5250.74×
Utah10,4490.94×
Kansas9,5550.98×
Iowa9,5140.93×
New Mexico6,1320.99×
Nebraska6,0590.98×
Hawaii5,8351.1×
Idaho5,5360.89×
West Virginia4,9690.86×
Delaware3,2040.94×
Washington, District of Columbia3,0000.81×
Maine2,9920.68×
New Hampshire2,8730.59×
Rhode Island2,6440.67×
South Dakota2,5320.89×
North Dakota2,2880.9×
Montana2,2680.66×
Alaska1,9350.73×
Wyoming1,2910.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chevrolet Traverse audience
BrandAffinityCategory
Chevrolet Trax56.38×Cars & Mobility
Chevrolet Equinox39.37×Cars & Mobility
Buick Enclave35.06×Cars & Mobility
Chevrolet Malibu42.73×Cars & Mobility
Honda Pilot18.58×Cars & Mobility
Front-wheel drive12.79×Cars & Mobility
Chevrolet Tahoe23.21×Cars & Mobility
Honda CR-V13.86×Cars & Mobility
Chevrolet Cruze40.56×Cars & Mobility
Chevrolet Suburban29.67×Cars & Mobility
Autotrader7.14×Cars & Mobility
Automatic transmission11.93×Cars & Mobility
Mid-size car15.73×Cars & Mobility
Physical model10.38×Kids & Family
Acura MDX17.28×Cars & Mobility
Convertible11.51×Cars & Mobility
Ford Escape18.79×Cars & Mobility
Full-size car8.06×Cars & Mobility
Toyota Highlander12.15×Cars & Mobility
Nissan Rogue14.12×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chevrolet Traverse audience
TraitClusterScore
Family OrientationCONSERVATISM1.81
Need for SecurityCONSERVATISM1.68
Quality AwarenessPREMIUM1.37
Price SensitivityPREMIUM1.26
Career OrientationPOWER1.1
Convenience OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Chevrolet Traverse
CountryShare
United States54.4%
Canada7.5%
Chile4.9%

See Chevrolet Traverse audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Chevrolet Traverse have in United States?

Chevrolet Traverse has an estimated audience of 1,236,447 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Chevrolet Traverse fans?

39.4% of Chevrolet Traverse fans are female, 60.6% are male, with an average age of 43.4 years.

Which brands do Chevrolet Traverse fans like most?

Chevrolet Traverse fans show strongest brand affinity for Chevrolet Trax (56.38×), Chevrolet Equinox (39.37×), and Buick Enclave (35.06×) over the country average.

Where do Chevrolet Traverse fans live in United States?

Chevrolet Traverse fans in United States are most concentrated in Texas (reach 169,994), Florida (reach 156,221), and California (reach 143,625). These three regions account for the largest share of the active audience.

What other brands do Chevrolet Traverse fans also like?

Beyond Chevrolet Traverse itself, the audience over-indexes on Chevrolet Equinox (39.37×), Buick Enclave (35.06×), Chevrolet Malibu (42.73×), and Honda Pilot (18.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Traverse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.