Buick Enclave Audience in United States
Buick Enclave has an estimated audience of 1,687,727 people in United States. 40.2% are female, 59.8% are male, average age 44.7. Top regions: Texas, Florida, Michigan. Top brand affinities: IWeb, Leverage (TV series), Urban horticulture, MK, Hog Hunting.
The average Buick Enclave fan in United States is 44.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Michigan. Top brand affinities include IWeb, Leverage (TV series), Urban horticulture, with strongest over-indexing on IWeb (16.15× the country average). Demographically, the Buick Enclave audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Buick Enclave fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 44.7 |
| Estimated audience size | 1,687,727 |
Audience persona
The typical Buick Enclave fan in United States is more male, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for IWeb.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 162,354 | 1.12× |
| Florida | 118,076 | 1.03× |
| Michigan | 89,285 | 2.02× |
| California | 81,762 | 0.44× |
| Illinois | 73,859 | 1.31× |
| Ohio | 64,703 | 1.24× |
| New York | 61,357 | 0.65× |
| Georgia | 50,592 | 0.97× |
| Pennsylvania | 50,189 | 0.88× |
| Indiana | 46,975 | 1.52× |
| North Carolina | 46,099 | 0.91× |
| Tennessee | 39,033 | 1.15× |
| Missouri | 38,295 | 1.41× |
| Wisconsin | 37,078 | 1.46× |
| Louisiana | 34,485 | 1.58× |
| Minnesota | 33,127 | 1.37× |
| New Jersey | 31,143 | 0.73× |
| Kentucky | 29,579 | 1.4× |
| Virginia | 29,494 | 0.72× |
| Oklahoma | 26,669 | 1.42× |
| Arizona | 26,124 | 0.76× |
| South Carolina | 25,937 | 1.02× |
| Iowa | 25,043 | 1.8× |
| Alabama | 22,825 | 0.97× |
| Arkansas | 20,951 | 1.51× |
| Mississippi | 19,685 | 1.42× |
| Kansas | 18,428 | 1.39× |
| Maryland | 18,107 | 0.62× |
| Massachusetts | 17,780 | 0.53× |
| Colorado | 17,601 | 0.66× |
| Washington | 17,356 | 0.51× |
| Nebraska | 14,085 | 1.66× |
| Connecticut | 10,499 | 0.62× |
| Utah | 10,421 | 0.69× |
| Nevada | 9,847 | 0.6× |
| Oregon | 9,150 | 0.47× |
| West Virginia | 7,683 | 0.98× |
| Idaho | 7,087 | 0.84× |
| New Mexico | 6,593 | 0.78× |
| South Dakota | 6,521 | 1.67× |
| North Dakota | 5,334 | 1.54× |
| Maine | 4,644 | 0.77× |
| New Hampshire | 4,368 | 0.66× |
| Delaware | 3,984 | 0.86× |
| Montana | 3,982 | 0.85× |
| Hawaii | 3,555 | 0.49× |
| Rhode Island | 3,348 | 0.62× |
| Wyoming | 2,401 | 0.96× |
| Washington, District of Columbia | 2,214 | 0.44× |
| Alaska | 1,710 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IWeb | 16.15× | |
| Leverage (TV series) | 5.5× | Movies & TV |
| Urban horticulture | 2.27× | Home & Garden |
| MK | 2.61× | Music & Radio |
| Hog Hunting | 1.93× | Sports |
| University of Rochester | 9.7× | Business & Career |
| Northrop Grumman | 3.53× | Business & Career |
| The Tree of Life (film) | 6.67× | Movies & TV |
| Elsword | 7.92× | Games |
| Arrietty | 6.84× | Movies & TV |
| Life of Pi | 4.35× | Movies & TV |
| Jason Hawes | 12.09× | Movies & TV |
| Israeli cuisine | 4.09× | Food & Beverages |
| Noodle (Gorillaz) | 1.58× | Music & Radio |
| Maimonides | 6.86× | Politics & Society |
| Hipster | 3.94× | Politics & Society |
| N1 road (South Africa) | 1.67× | Travel & Leisure |
| Home staging | 1.98× | Home & Garden |
| Hammock camping | 2.7× | Travel & Leisure |
| Underarm hair | 3.03× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.02 |
| Need for Security | CONSERVATISM | 1.73 |
| Quality Awareness | PREMIUM | 1.62 |
| Price Sensitivity | PREMIUM | 1.26 |
| Career Orientation | POWER | 1.11 |
| Indulgence | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.5% |
| Canada | 6.9% |
| Mexico | 4.0% |
See Buick Enclave audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
Frequently asked questions
How many fans does Buick Enclave have in United States?
Buick Enclave has an estimated audience of 1,687,727 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Buick Enclave fans?
40.2% of Buick Enclave fans are female, 59.8% are male, with an average age of 44.7 years.
Which brands do Buick Enclave fans like most?
Buick Enclave fans show strongest brand affinity for IWeb (16.15×), Leverage (TV series) (5.5×), and Urban horticulture (2.27×) over the country average.
Where do Buick Enclave fans live in United States?
Buick Enclave fans in United States are most concentrated in Texas (reach 162,354), Florida (reach 118,076), and Michigan (reach 89,285). These three regions account for the largest share of the active audience.
What other brands do Buick Enclave fans also like?
Beyond Buick Enclave itself, the audience over-indexes on Leverage (TV series) (5.5×), Urban horticulture (2.27×), MK (2.61×), and Hog Hunting (1.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Buick Enclave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.