Rascasse Audience Intelligence

Buick Enclave Audience in United States

A data profile of the people who buy, follow and care about Buick Enclave in United States — modelled from more than twelve digital signal sources. Buick Enclave has an estimated audience of 1,720,686 people in United States.

#119among Car type in United States#102among Car Model in United States#538in Cars & Mobility

The average Buick Enclave fan in United States is 44.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Michigan.

Top brand affinities include Honda Pilot, Chevrolet Traverse, Nissan Pathfinder, with strongest over-indexing on Honda Pilot (21.16× the country average).

Demographically, the Buick Enclave audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buick Enclave fan in United States is more male, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for Honda Pilot.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buick Enclave profile in United States.

Audience size
1.7M
in United States
Gender
40.2%♀
59.8% male
Age
44.7
average years
Country rank
#15999
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buick Enclave fans

40.2% are female, 59.8% are male, average age 44.7.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Buick Enclave audience in United States
MetricValue
Female40.2%
Male59.8%
Average age44.7
Estimated audience size1,720,686
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Buick Enclave audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4922%
50+36%
Fig. 04

Worldwide distribution

82.5%

of the worldwide Buick Enclave audience comes from United States.

Worldwide audience distribution share by country for Buick Enclave
CountryShare
United States82.5%
Canada6.9%
Mexico4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buick Enclave audience in United States is strongest.

Fig. 05

Top regions by affinity

Buick Enclave fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~90K2.00×
02Iowa~20K1.77×
03South Dakota~7K1.70×
04North Dakota~6K1.68×
05Louisiana~40K1.66×
06Nebraska~10K1.59×
07Arkansas~20K1.55×
08Missouri~40K1.49×
09Indiana~40K1.46×
10Wisconsin~40K1.46×
11Mississippi~20K1.44×
12Oklahoma~30K1.40×
13Kansas~20K1.39×
14Kentucky~30K1.34×
15Minnesota~30K1.33×
16Ohio~60K1.22×
17Illinois~70K1.19×
18Tennessee~40K1.11×
19Texas~200K1.09×
20Alabama~30K1.08×
21West Virginia~8K1.02×
22Florida~100K1.00×
23South Carolina~30K0.99×
24Wyoming~2K0.98×
25Georgia~50K0.92×
26Delaware~4K0.91×
27North Carolina~50K0.90×
28Montana~4K0.87×
29Pennsylvania~50K0.86×
30Arizona~30K0.82×
31Idaho~7K0.82×
32New Mexico~7K0.80×
33Maine~5K0.79×
34Utah~10K0.70×
35New Jersey~30K0.69×
36Virginia~30K0.69×
37New Hampshire~5K0.68×
38Colorado~20K0.65×
39Nevada~10K0.65×
40Rhode Island~3K0.65×
41Maryland~20K0.64×
42New York~60K0.62×
43Connecticut~10K0.62×
44Alaska~2K0.62×
45Massachusetts~20K0.53×
46Hawaii~4K0.52×
47Washington~20K0.49×
48Washington, District of Columbia~3K0.49×
49Oregon~9K0.48×
50California~80K0.43×
Fig. 06

Affinity by region

Affinity by region — Buick Enclave, United States
0.43×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buick Enclave audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buick Enclave audience
#·InterestCategoryAffinity×
01Chevrolet TraverseCars & Mobility35.06×
02Buick LaCrosseCars & Mobility34.67×
03Dodge JourneyCars & Mobility24.49×
04Nissan PathfinderCars & Mobility23.96×
05Chevrolet EquinoxCars & Mobility23.66×
06Acura RDXCars & Mobility22.60×
07Honda PilotCars & Mobility21.16×
08Acura MDXCars & Mobility19.06×
09Ford EscapeCars & Mobility13.21×
10Ford ExpeditionCars & Mobility10.85×
11Ford ExplorerCars & Mobility10.61×
12Toyota HighlanderCars & Mobility10.07×
13Nissan RogueCars & Mobility9.93×
14City carCars & Mobility8.97×
15BuickCars & Mobility8.72×
16Honda CR-VCars & Mobility7.60×
17Compact carCars & Mobility5.68×
18Kia MotorsCars & Mobility5.20×
19CarGurusCars & Mobility5.11×
20Used carCars & Mobility3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buick Enclave audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buick Enclave audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.18×
Need for SecurityCONSERVATISM2.16×
Quality AwarenessPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buick Enclave audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buick Enclave have in United States?

Buick Enclave has an estimated audience of 1,720,686 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Buick Enclave fans?

40.2% of Buick Enclave fans are female, 59.8% are male, with an average age of 44.7 years.

03

Which brands do Buick Enclave fans like most?

Buick Enclave fans show strongest brand affinity for Honda Pilot (21.16×), Chevrolet Traverse (35.06×), and Nissan Pathfinder (23.96×) over the country average.

04

Where do Buick Enclave fans live in United States?

Buick Enclave fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and Michigan (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Buick Enclave fans also like?

Beyond Buick Enclave itself, the audience over-indexes on Chevrolet Traverse (35.06×), Nissan Pathfinder (23.96×), Acura MDX (19.06×), and Chevrolet Equinox (23.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buick Enclave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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