Buick Enclave Audience in United States

Buick Enclave has an estimated audience of 1,687,727 people in United States. 40.2% are female, 59.8% are male, average age 44.7. Top regions: Texas, Florida, Michigan. Top brand affinities: Chevrolet Equinox, Honda Pilot, Acura MDX, Nissan Pathfinder, Buick.

The average Buick Enclave fan in United States is 44.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Michigan. Top brand affinities include Chevrolet Equinox, Honda Pilot, Acura MDX, with strongest over-indexing on Chevrolet Equinox (25.89× the country average). Demographically, the Buick Enclave audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Buick Enclave fans

Demographic split for Buick Enclave audience in United States
MetricValue
Female40.2%
Male59.8%
Average age44.7
Estimated audience size1,687,727

Audience persona

The typical Buick Enclave fan in United States is more male, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for Chevrolet Equinox.

Top regions in United States

Top regions ranked by reach for Buick Enclave in United States
RegionReachAffinity
Texas162,3541.12×
Florida118,0761.03×
Michigan89,2852.02×
California81,7620.44×
Illinois73,8591.31×
Ohio64,7031.24×
New York61,3570.65×
Georgia50,5920.97×
Pennsylvania50,1890.88×
Indiana46,9751.52×
North Carolina46,0990.91×
Tennessee39,0331.15×
Missouri38,2951.41×
Wisconsin37,0781.46×
Louisiana34,4851.58×
Minnesota33,1271.37×
New Jersey31,1430.73×
Kentucky29,5791.4×
Virginia29,4940.72×
Oklahoma26,6691.42×
Arizona26,1240.76×
South Carolina25,9371.02×
Iowa25,0431.8×
Alabama22,8250.97×
Arkansas20,9511.51×
Mississippi19,6851.42×
Kansas18,4281.39×
Maryland18,1070.62×
Massachusetts17,7800.53×
Colorado17,6010.66×
Washington17,3560.51×
Nebraska14,0851.66×
Connecticut10,4990.62×
Utah10,4210.69×
Nevada9,8470.6×
Oregon9,1500.47×
West Virginia7,6830.98×
Idaho7,0870.84×
New Mexico6,5930.78×
South Dakota6,5211.67×
North Dakota5,3341.54×
Maine4,6440.77×
New Hampshire4,3680.66×
Delaware3,9840.86×
Montana3,9820.85×
Hawaii3,5550.49×
Rhode Island3,3480.62×
Wyoming2,4010.96×
Washington, District of Columbia2,2140.44×
Alaska1,7100.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buick Enclave audience
BrandAffinityCategory
Chevrolet Equinox25.89×Cars & Mobility
Honda Pilot14.81×Cars & Mobility
Acura MDX14.04×Cars & Mobility
Nissan Pathfinder17.41×Cars & Mobility
Buick7.8×Cars & Mobility
Dodge Charger (LX)11.74×Cars & Mobility
Chevrolet Traverse18.14×Cars & Mobility
SUVs2.47×Cars & Mobility
Chevrolet Tahoe13.04×Cars & Mobility
Honda CR-V7.53×Cars & Mobility
CarGurus3.36×Cars & Mobility
Carvana3.7×Cars & Mobility
AutoZone2.27×Cars & Mobility
Ford Explorer8.87×Cars & Mobility
Toyota Highlander7.68×Cars & Mobility
Used car2.72×Cars & Mobility
Valvoline Instant Oil Change5.97×Cars & Mobility
Acura RDX16.13×Cars & Mobility
Dump truck3.61×Cars & Mobility
GMC4.93×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buick Enclave audience
TraitClusterScore
Family OrientationCONSERVATISM2.02
Need for SecurityCONSERVATISM1.73
Quality AwarenessPREMIUM1.62
Price SensitivityPREMIUM1.26
Career OrientationPOWER1.11
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Buick Enclave
CountryShare
United States82.5%
Canada6.9%
Mexico4.0%

See Buick Enclave audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Buick Enclave have in United States?

Buick Enclave has an estimated audience of 1,687,727 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Buick Enclave fans?

40.2% of Buick Enclave fans are female, 59.8% are male, with an average age of 44.7 years.

Which brands do Buick Enclave fans like most?

Buick Enclave fans show strongest brand affinity for Chevrolet Equinox (25.89×), Honda Pilot (14.81×), and Acura MDX (14.04×) over the country average.

Where do Buick Enclave fans live in United States?

Buick Enclave fans in United States are most concentrated in Texas (reach 162,354), Florida (reach 118,076), and Michigan (reach 89,285). These three regions account for the largest share of the active audience.

What other brands do Buick Enclave fans also like?

Beyond Buick Enclave itself, the audience over-indexes on Honda Pilot (14.81×), Acura MDX (14.04×), Nissan Pathfinder (17.41×), and Buick (7.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buick Enclave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.