Rascasse Audience Intelligence

Dodge Journey Audience in United States

A data profile of the people who buy, follow and care about Dodge Journey in United States — modelled from more than twelve digital signal sources. Dodge Journey has an estimated audience of 688,630 people in United States.

#222among Car type in United States#244among Car Model in United States#888in Cars & Mobility

The average Dodge Journey fan in United States is 41.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Honda Pilot, Puerto Banús, Acura MDX, with strongest over-indexing on Honda Pilot (30.67× the country average).

Demographically, the Dodge Journey audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dodge Journey fan in United States is more male, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Honda Pilot.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dodge Journey profile in United States.

Audience size
689K
in United States
Gender
37.4%♀
62.6% male
Age
41.0
average years
Country rank
#30216
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dodge Journey fans

37.4% are female, 62.6% are male, average age 41.0.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Dodge Journey audience in United States
MetricValue
Female37.4%
Male62.6%
Average age41.0
Estimated audience size688,630
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Dodge Journey audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4923%
50+23%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Dodge Journey audience comes from United States.

Worldwide audience distribution share by country for Dodge Journey
CountryShare
United States30.5%
Brazil14.1%
Mexico9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dodge Journey audience in United States is strongest.

Fig. 05

Top regions by affinity

Dodge Journey fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~30K1.71×
02Indiana~20K1.50×
03Kentucky~10K1.48×
04Arkansas~8K1.46×
05Oklahoma~10K1.43×
06Missouri~20K1.41×
07Kansas~8K1.40×
08Iowa~7K1.30×
09Nebraska~5K1.29×
10Mississippi~7K1.27×
11Ohio~30K1.23×
12New Mexico~4K1.21×
13South Dakota~2K1.20×
14North Dakota~2K1.20×
15Illinois~30K1.19×
16Arizona~20K1.19×
17Tennessee~20K1.17×
18Wisconsin~10K1.17×
19West Virginia~4K1.17×
20Alaska~2K1.16×
21Texas~70K1.15×
22Minnesota~10K1.14×
23Nevada~7K1.08×
24Alabama~10K1.07×
25South Carolina~10K1.06×
26Georgia~20K1.04×
27Louisiana~9K1.03×
28North Carolina~20K1.02×
29Idaho~4K1.01×
30Florida~50K0.97×
31Wyoming~1K0.97×
32Utah~6K0.91×
33Montana~2K0.91×
34Pennsylvania~20K0.85×
35Delaware~2K0.84×
36Oregon~7K0.83×
37Colorado~9K0.79×
38Washington~10K0.76×
39Maine~2K0.75×
40Virginia~10K0.74×
41Maryland~9K0.71×
42Hawaii~2K0.67×
43Washington, District of Columbia~1K0.61×
44California~50K0.59×
45Rhode Island~1K0.58×
46New Hampshire~2K0.57×
47New York~20K0.54×
48Connecticut~4K0.54×
49New Jersey~9K0.53×
50Massachusetts~6K0.44×
Fig. 06

Affinity by region

Affinity by region — Dodge Journey, United States
0.44×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dodge Journey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dodge Journey audience
#·InterestCategoryAffinity×
01Puerto BanúsTravel & Leisure198.71×
02Acura RDXCars & Mobility42.77×
03Skate shoeFashion & Accessoires38.85×
04Mazda CX-9Cars & Mobility37.36×
05Nissan ArmadaCars & Mobility33.42×
06Nissan MuranoCars & Mobility32.97×
07Infiniti QX60Cars & Mobility32.93×
08Honda PilotCars & Mobility30.67×
09Acura MDXCars & Mobility30.51×
10Honda Odyssey (North America)Cars & Mobility29.41×
11Mazda CX-5Cars & Mobility25.16×
12Ford EscapeCars & Mobility23.42×
13Hyundai Santa FeCars & Mobility20.24×
14Mid-size carCars & Mobility20.00×
15Honda CR-VCars & Mobility19.53×
16ConvertibleCars & Mobility14.90×
17Front-wheel driveCars & Mobility12.79×
18Physical modelKids & Family12.13×
19AutotraderCars & Mobility8.24×
20CarGurusCars & Mobility6.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dodge Journey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dodge Journey audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.38×
PatriotismCONSERVATISM1.99×
Family OrientationCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dodge Journey audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.85×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dodge Journey have in United States?

Dodge Journey has an estimated audience of 688,630 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Dodge Journey fans?

37.4% of Dodge Journey fans are female, 62.6% are male, with an average age of 41.0 years.

03

Which brands do Dodge Journey fans like most?

Dodge Journey fans show strongest brand affinity for Honda Pilot (30.67×), Puerto Banús (198.71×), and Acura MDX (30.51×) over the country average.

04

Where do Dodge Journey fans live in United States?

Dodge Journey fans in United States are most concentrated in Texas (reach ~70K), Florida (reach ~50K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Dodge Journey fans also like?

Beyond Dodge Journey itself, the audience over-indexes on Puerto Banús (198.71×), Acura MDX (30.51×), Mazda CX-5 (25.16×), and Honda CR-V (19.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Journey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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