Dodge Journey Audience in United States

Dodge Journey logo

Dodge Journey has an estimated audience of 699,787 people in United States. 37.4% are female, 62.6% are male, average age 41.0. Top regions: Texas, Florida, California. Top brand affinities: Honda Pilot, Puerto Banús, Acura MDX, Mazda CX-5, Honda CR-V.

The average Dodge Journey fan in United States is 41.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Honda Pilot, Puerto Banús, Acura MDX, with strongest over-indexing on Honda Pilot (30.67× the country average). Demographically, the Dodge Journey audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Dodge Journey fans

Demographic split for Dodge Journey audience in United States
MetricValue
Female37.4%
Male62.6%
Average age41.0
Estimated audience size699,787

Audience persona

The typical Dodge Journey fan in United States is more male, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Honda Pilot.

Top regions in United States

Top regions ranked by reach for Dodge Journey in United States
RegionReachAffinity
Texas73,6461.22×
Florida49,2371.04×
California47,6490.62×
Michigan33,1451.81×
Illinois29,6491.27×
Ohio26,5671.23×
Georgia23,4881.09×
New York23,0270.59×
North Carolina22,1481.05×
Pennsylvania20,6130.87×
Indiana19,6991.54×
Arizona17,7271.24×
Tennessee16,7251.19×
Missouri15,8861.41×
Kentucky13,0991.49×
Virginia12,9000.76×
Wisconsin12,3631.17×
South Carolina11,5311.1×
Minnesota11,4141.14×
Washington11,3840.81×
Oklahoma11,1601.44×
Alabama10,0461.03×
New Jersey9,6030.54×
Colorado9,4010.85×
Louisiana9,1161.01×
Maryland8,6070.72×
Arkansas8,2621.43×
Kansas7,5181.36×
Nevada7,3941.09×
Iowa7,2511.26×
Mississippi6,8841.19×
Oregon6,7360.84×
Massachusetts5,8310.42×
Utah5,8240.93×
Nebraska4,6441.32×
New Mexico3,9891.14×
West Virginia3,6401.12×
Idaho3,5341.01×
Connecticut3,4810.5×
Hawaii1,8670.62×
South Dakota1,7821.1×
Montana1,7280.89×
Maine1,7020.68×
North Dakota1,7011.18×
Alaska1,6911.13×
Delaware1,4440.75×
New Hampshire1,2020.44×
Washington, District of Columbia1,1590.55×
Wyoming9380.9×
Rhode Island9220.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dodge Journey audience
BrandAffinityCategory
Honda Pilot30.67×Cars & Mobility
Puerto Banús198.71×Travel & Leisure
Acura MDX30.51×Cars & Mobility
Mazda CX-525.16×Cars & Mobility
Honda CR-V19.53×Cars & Mobility
Acura RDX42.77×Cars & Mobility
Skate shoe38.85×Fashion & Accessoires
Honda Odyssey (North America)29.41×Cars & Mobility
Mid-size car20×Cars & Mobility
Convertible14.9×Cars & Mobility
Infiniti QX6032.93×Cars & Mobility
Autotrader8.24×Cars & Mobility
Ford Escape23.42×Cars & Mobility
Nissan Armada33.42×Cars & Mobility
Front-wheel drive12.79×Cars & Mobility
CarGurus6.39×Cars & Mobility
Nissan Murano32.97×Cars & Mobility
Physical model12.13×Kids & Family
Ford Edge28.27×Cars & Mobility
Hyundai Santa Fe20.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dodge Journey audience
TraitClusterScore
Family OrientationCONSERVATISM1.97
Need for SecurityCONSERVATISM1.83
Quality AwarenessPREMIUM1.28
ExtroversionTHRILL1.24
Price SensitivityPREMIUM1.2
IndulgenceJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Dodge Journey
CountryShare
United States31.0%
Brazil14.8%
Mexico9.5%

See Dodge Journey audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Dodge Journey have in United States?

Dodge Journey has an estimated audience of 699,787 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Dodge Journey fans?

37.4% of Dodge Journey fans are female, 62.6% are male, with an average age of 41.0 years.

Which brands do Dodge Journey fans like most?

Dodge Journey fans show strongest brand affinity for Honda Pilot (30.67×), Puerto Banús (198.71×), and Acura MDX (30.51×) over the country average.

Where do Dodge Journey fans live in United States?

Dodge Journey fans in United States are most concentrated in Texas (reach 73,646), Florida (reach 49,237), and California (reach 47,649). These three regions account for the largest share of the active audience.

What other brands do Dodge Journey fans also like?

Beyond Dodge Journey itself, the audience over-indexes on Puerto Banús (198.71×), Acura MDX (30.51×), Mazda CX-5 (25.16×), and Honda CR-V (19.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Journey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.