Nissan Murano Audience in United States

Nissan Murano logo

Nissan Murano has an estimated audience of 1,049,998 people in United States. 37.8% are female, 62.2% are male, average age 41.6. Top regions: Texas, Florida, California. Top brand affinities: Hipmunk, Arrietty, Leverage (TV series), Maimonides, Life of Pi.

The average Nissan Murano fan in United States is 41.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Hipmunk, Arrietty, Leverage (TV series), with strongest over-indexing on Hipmunk (62.24× the country average). Demographically, the Nissan Murano audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Nissan Murano fans

Demographic split for Nissan Murano audience in United States
MetricValue
Female37.8%
Male62.2%
Average age41.6
Estimated audience size1,049,998

Audience persona

The typical Nissan Murano fan in United States is more male, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Hipmunk.

Top regions in United States

Top regions ranked by reach for Nissan Murano in United States
RegionReachAffinity
Texas110,1411.22×
Florida79,4081.12×
California73,2150.63×
New York52,3240.89×
Illinois40,3111.15×
Georgia37,2321.15×
Pennsylvania37,1561.05×
Tennessee35,3731.68×
North Carolina34,1641.08×
Ohio32,4191×
New Jersey25,5030.96×
Virginia23,6310.92×
Missouri22,9071.35×
Michigan22,8960.83×
Indiana19,3171.01×
Alabama18,7361.28×
Louisiana18,3821.36×
Arizona18,3120.85×
South Carolina17,8031.13×
Massachusetts17,4540.84×
Kentucky17,4121.32×
Oklahoma16,7041.43×
Wisconsin16,7011.06×
Maryland16,2260.9×
Washington15,4780.73×
Minnesota14,8570.99×
Colorado14,8120.9×
Mississippi12,7771.48×
Arkansas11,5161.33×
Iowa11,0001.27×
Connecticut10,1060.96×
Kansas9,1281.1×
Nevada7,9880.79×
Oregon7,4540.62×
Utah7,1290.76×
Nebraska6,6931.27×
West Virginia5,5131.13×
New Mexico4,6640.89×
Hawaii4,2160.93×
Idaho3,9320.75×
New Hampshire3,4450.83×
Maine3,1690.84×
Rhode Island2,8380.85×
Delaware2,5780.89×
South Dakota2,3370.96×
Montana2,2940.79×
North Dakota2,2401.04×
Washington, District of Columbia1,9710.62×
Alaska1,3800.61×
Wyoming1,3120.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Murano audience
BrandAffinityCategory
Hipmunk62.24×Travel & Leisure
Arrietty20×Movies & TV
Leverage (TV series)8.57×Movies & TV
Maimonides17.49×Politics & Society
Life of Pi9.07×Movies & TV
Monogram3.55×Home & Garden
The Tree of Life (film)11.43×Movies & TV
Omaha Storm Chasers14.82×Sports
Zach Ertz5.99×Sports
Elsword12×Games
Holly Hagan27.46×Movies & TV
Iztacalco20×Travel & Leisure
Northrop Grumman3.71×Business & Career
Hipster5.21×Politics & Society
Israeli cuisine4.98×Food & Beverages
N1 road (South Africa)2.16×Travel & Leisure
Iwin20×Games
Rapid prototyping8.93×Business & Career
Tokyo Story10.94×Movies & TV
Urban horticulture1.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Murano audience
TraitClusterScore
Quality AwarenessPREMIUM1.66
Need for SecurityCONSERVATISM1.59
Price SensitivityPREMIUM1.38
Family OrientationCONSERVATISM1.33
Career OrientationPOWER1.22
IndulgenceJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Nissan Murano
CountryShare
United States55.5%
Canada8.0%
Japan3.6%

See Nissan Murano audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Nissan Murano have in United States?

Nissan Murano has an estimated audience of 1,049,998 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Nissan Murano fans?

37.8% of Nissan Murano fans are female, 62.2% are male, with an average age of 41.6 years.

Which brands do Nissan Murano fans like most?

Nissan Murano fans show strongest brand affinity for Hipmunk (62.24×), Arrietty (20×), and Leverage (TV series) (8.57×) over the country average.

Where do Nissan Murano fans live in United States?

Nissan Murano fans in United States are most concentrated in Texas (reach 110,141), Florida (reach 79,408), and California (reach 73,215). These three regions account for the largest share of the active audience.

What other brands do Nissan Murano fans also like?

Beyond Nissan Murano itself, the audience over-indexes on Arrietty (20×), Leverage (TV series) (8.57×), Maimonides (17.49×), and Life of Pi (9.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Murano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.