Rascasse Audience Intelligence

Nissan Murano Audience in United States

A data profile of the people who buy, follow and care about Nissan Murano in United States — modelled from more than twelve digital signal sources. Nissan Murano has an estimated audience of 1,041,846 people in United States.

#178among Car Model in United States#719in Cars & Mobility

The average Nissan Murano fan in United States is 41.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Nissan Rogue, Nissan Sentra, Nissan Pathfinder, with strongest over-indexing on Nissan Rogue (52.57× the country average).

Demographically, the Nissan Murano audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Murano fan in United States is more male, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Nissan Rogue.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Murano profile in United States.

Audience size
1M
in United States
Gender
37.8%♀
62.2% male
Age
41.6
average years
Country rank
#23045
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Murano fans

37.8% are female, 62.2% are male, average age 41.6.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Nissan Murano audience in United States
MetricValue
Female37.8%
Male62.2%
Average age41.6
Estimated audience size1,041,846
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Nissan Murano audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3916%
40-4921%
50+29%
Fig. 04

Worldwide distribution

55.4%

of the worldwide Nissan Murano audience comes from United States.

Worldwide audience distribution share by country for Nissan Murano
CountryShare
United States55.4%
Canada7.6%
Japan3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Murano audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Murano fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~40K1.68×
02Mississippi~10K1.64×
03Louisiana~20K1.45×
04Oklahoma~20K1.44×
05Arkansas~10K1.35×
06Alabama~20K1.34×
07Nebraska~7K1.31×
08Missouri~20K1.29×
09Kentucky~20K1.29×
10Iowa~10K1.26×
11West Virginia~6K1.21×
12Texas~100K1.16×
13Georgia~40K1.11×
14Illinois~40K1.10×
15South Carolina~20K1.10×
16North Dakota~2K1.10×
17Florida~80K1.08×
18Kansas~9K1.08×
19Pennsylvania~40K1.04×
20North Carolina~30K1.03×
21Wisconsin~20K1.03×
22Ohio~30K1.02×
23New Jersey~30K1.00×
24South Dakota~2K1.00×
25Indiana~20K0.99×
26Delaware~3K0.98×
27Minnesota~10K0.97×
28Connecticut~10K0.97×
29New York~60K0.96×
30New Mexico~5K0.90×
31Hawaii~4K0.89×
32Maine~3K0.89×
33Virginia~20K0.88×
34Rhode Island~3K0.88×
35Wyoming~1K0.88×
36Maryland~20K0.87×
37New Hampshire~4K0.86×
38Michigan~20K0.83×
39Arizona~20K0.83×
40Massachusetts~20K0.82×
41Colorado~10K0.82×
42Montana~2K0.81×
43Idaho~4K0.76×
44Nevada~8K0.75×
45Utah~7K0.75×
46Alaska~2K0.74×
47Washington~10K0.68×
48Washington, District of Columbia~2K0.66×
49Oregon~7K0.61×
50California~70K0.58×
Fig. 06

Affinity by region

Affinity by region — Nissan Murano, United States
0.58×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Murano audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Murano audience
#·InterestCategoryAffinity×
01Nissan SentraCars & Mobility74.06×
02Nissan PathfinderCars & Mobility61.23×
03Nissan RogueCars & Mobility52.57×
04Nissan SilviaCars & Mobility44.70×
05Nissan VersaCars & Mobility44.62×
06Nissan MaximaCars & Mobility43.19×
07Acura RDXCars & Mobility40.97×
08Infiniti QX60Cars & Mobility39.71×
09Dodge JourneyCars & Mobility32.97×
10Honda PilotCars & Mobility31.37×
11Acura MDXCars & Mobility28.03×
12Mazda6Cars & Mobility25.64×
13Ford EscapeCars & Mobility18.35×
14Honda CR-VCars & Mobility11.51×
15Kia MotorsCars & Mobility10.29×
16BuickCars & Mobility10.26×
17Solar energyHome & Garden5.71×
18Vehicle insuranceCars & Mobility5.09×
19Mortgage loansBusiness & Career4.48×
20Used carCars & Mobility4.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Murano audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Murano audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.32×
Family OrientationCONSERVATISM2.08×
Need for SecurityCONSERVATISM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Murano audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.73×
Design AffinityPREMIUM0.73×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Murano have in United States?

Nissan Murano has an estimated audience of 1,041,846 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Nissan Murano fans?

37.8% of Nissan Murano fans are female, 62.2% are male, with an average age of 41.6 years.

03

Which brands do Nissan Murano fans like most?

Nissan Murano fans show strongest brand affinity for Nissan Rogue (52.57×), Nissan Sentra (74.06×), and Nissan Pathfinder (61.23×) over the country average.

04

Where do Nissan Murano fans live in United States?

Nissan Murano fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~80K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Murano fans also like?

Beyond Nissan Murano itself, the audience over-indexes on Nissan Sentra (74.06×), Nissan Pathfinder (61.23×), Honda Pilot (31.37×), and Acura MDX (28.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Nissan Murano audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Murano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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