Chevrolet Suburban Audience in United States

Chevrolet Suburban logo

Chevrolet Suburban has an estimated audience of 1,221,981 people in United States. 22.9% are female, 77.1% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Chevrolet Tahoe, Chevrolet Equinox, Front-wheel drive, Cadillac Escalade, Chevrolet Trax.

The average Chevrolet Suburban fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chevrolet Tahoe, Chevrolet Equinox, Front-wheel drive, with strongest over-indexing on Chevrolet Tahoe (25.64× the country average). Demographically, the Chevrolet Suburban audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Chevrolet Suburban fans

Demographic split for Chevrolet Suburban audience in United States
MetricValue
Female22.9%
Male77.1%
Average age41.4
Estimated audience size1,221,981

Audience persona

The typical Chevrolet Suburban fan in United States is more male, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Chevrolet Tahoe.

Top regions in United States

Top regions ranked by reach for Chevrolet Suburban in United States
RegionReachAffinity
California167,7321.25×
Texas149,6511.42×
Florida146,4601.77×
New York101,4291.49×
Georgia48,1501.28×
North Carolina43,3951.18×
Illinois43,0511.06×
Virginia40,7371.37×
New Jersey40,4341.3×
Pennsylvania36,1640.88×
Ohio29,5450.78×
Michigan28,6830.9×
Tennessee26,9021.1×
Maryland25,2491.2×
Massachusetts24,7581.03×
Washington24,2520.99×
Arizona23,8890.96×
Indiana21,0410.94×
Alabama20,3131.19×
South Carolina19,9711.09×
Louisiana18,9641.2×
Colorado17,0660.89×
Nevada16,8951.43×
Missouri16,8280.85×
Minnesota15,4240.88×
Kentucky15,2220.99×
Wisconsin14,5790.79×
Oklahoma12,8540.95×
Mississippi12,0641.2×
Connecticut11,6330.95×
Oregon11,1350.79×
Arkansas10,8101.07×
Utah9,7910.89×
Iowa8,0830.8×
Kansas7,9870.83×
New Mexico5,7490.94×
Nebraska5,5030.9×
Idaho5,2180.85×
Hawaii5,0850.97×
Washington, District of Columbia4,6251.26×
West Virginia4,0520.71×
Maine3,3360.76×
New Hampshire3,1040.64×
Delaware2,9890.89×
Rhode Island2,8160.72×
Montana2,7560.81×
South Dakota2,2540.8×
North Dakota2,1710.86×
Alaska2,0220.77×
Wyoming1,5470.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chevrolet Suburban audience
BrandAffinityCategory
Chevrolet Tahoe25.64×Cars & Mobility
Chevrolet Equinox26.46×Cars & Mobility
Front-wheel drive10.74×Cars & Mobility
Cadillac Escalade15.12×Cars & Mobility
Chevrolet Trax31.17×Cars & Mobility
Chevrolet Traverse25.61×Cars & Mobility
Full-size car8.06×Cars & Mobility
Chevrolet Cruze30.82×Cars & Mobility
Dodge Durango16.58×Cars & Mobility
Bunji Garlin94.77×Music & Radio
Honda CR-V9.89×Cars & Mobility
Acura MDX14.21×Cars & Mobility
Ford Explorer11.84×Cars & Mobility
Autotrader5.32×Cars & Mobility
Honda Pilot12.14×Cars & Mobility
Ford Escape14.53×Cars & Mobility
Discount Tire4.33×Shopping
Automatic transmission8.55×Cars & Mobility
Convertible8.52×Cars & Mobility
Chevrolet Malibu23.28×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chevrolet Suburban audience
TraitClusterScore
Risk AppetiteTHRILL2.56
Quality AwarenessPREMIUM1.87
Need for SecurityCONSERVATISM1.81
Family OrientationCONSERVATISM1.69
Luxury OrientationPREMIUM1.43
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Chevrolet Suburban
CountryShare
United States43.7%
Mexico6.0%
Canada4.9%

See Chevrolet Suburban audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Chevrolet Suburban have in United States?

Chevrolet Suburban has an estimated audience of 1,221,981 people in United States, concentrated in California and Texas.

What is the gender split and age of Chevrolet Suburban fans?

22.9% of Chevrolet Suburban fans are female, 77.1% are male, with an average age of 41.4 years.

Which brands do Chevrolet Suburban fans like most?

Chevrolet Suburban fans show strongest brand affinity for Chevrolet Tahoe (25.64×), Chevrolet Equinox (26.46×), and Front-wheel drive (10.74×) over the country average.

Where do Chevrolet Suburban fans live in United States?

Chevrolet Suburban fans in United States are most concentrated in California (reach 167,732), Texas (reach 149,651), and Florida (reach 146,460). These three regions account for the largest share of the active audience.

What other brands do Chevrolet Suburban fans also like?

Beyond Chevrolet Suburban itself, the audience over-indexes on Chevrolet Equinox (26.46×), Front-wheel drive (10.74×), Cadillac Escalade (15.12×), and Chevrolet Trax (31.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Suburban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.