Rascasse Audience Intelligence

Chevrolet Suburban Audience in United States

A data profile of the people who buy, follow and care about Chevrolet Suburban in United States — modelled from more than twelve digital signal sources. Chevrolet Suburban has an estimated audience of 1,220,754 people in United States.

#160among Car Model in United States#663in Cars & Mobility

The average Chevrolet Suburban fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Chevrolet Tahoe, Chevrolet Equinox, Front-wheel drive, with strongest over-indexing on Chevrolet Tahoe (25.64× the country average).

Demographically, the Chevrolet Suburban audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chevrolet Suburban fan in United States is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Chevrolet Tahoe.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chevrolet Suburban profile in United States.

Audience size
1.2M
in United States
Gender
22.9%♀
77.1% male
Age
41.4
average years
Country rank
#20618
Car Model in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chevrolet Suburban fans

22.9% are female, 77.1% are male, average age 41.4.

Fig. 02

Gender split

22.9%
Female
77.1%
Male
Demographic split for Chevrolet Suburban audience in United States
MetricValue
Female22.9%
Male77.1%
Average age41.4
Estimated audience size1,220,754
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Chevrolet Suburban audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3921%
40-4923%
50+24%
Fig. 04

Worldwide distribution

43.3%

of the worldwide Chevrolet Suburban audience comes from United States.

Worldwide audience distribution share by country for Chevrolet Suburban
CountryShare
United States43.3%
Mexico6.0%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chevrolet Suburban audience in United States is strongest.

Fig. 05

Top regions by affinity

Chevrolet Suburban fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.70×
02New York~100K1.44×
03Nevada~20K1.37×
04Texas~100K1.33×
05New Jersey~40K1.27×
06Virginia~40K1.26×
07Washington, District of Columbia~5K1.25×
08California~200K1.23×
09Georgia~50K1.23×
10Maryland~20K1.19×
11Alabama~20K1.17×
12Mississippi~10K1.17×
13Louisiana~20K1.16×
14Kentucky~20K1.15×
15North Carolina~40K1.13×
16South Carolina~20K1.08×
17Tennessee~30K1.06×
18Massachusetts~30K1.06×
19Arkansas~10K1.04×
20Connecticut~10K1.02×
21Delaware~3K0.99×
22Illinois~40K0.98×
23North Dakota~2K0.98×
24Nebraska~6K0.96×
25Washington~20K0.95×
26Indiana~20K0.95×
27Hawaii~5K0.94×
28Wyoming~2K0.94×
29Arizona~20K0.93×
30Oklahoma~10K0.93×
31New Mexico~6K0.92×
32Alaska~2K0.91×
33Pennsylvania~40K0.90×
34Utah~10K0.90×
35South Dakota~3K0.90×
36Michigan~30K0.89×
37Idaho~5K0.89×
38Minnesota~20K0.87×
39Montana~3K0.87×
40Colorado~20K0.86×
41Missouri~20K0.85×
42Iowa~9K0.85×
43Kansas~8K0.85×
44Maine~4K0.84×
45West Virginia~5K0.83×
46Rhode Island~3K0.82×
47Wisconsin~10K0.81×
48Ohio~30K0.80×
49Oregon~10K0.80×
50New Hampshire~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Chevrolet Suburban, United States
0.77×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chevrolet Suburban audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chevrolet Suburban audience
#·InterestCategoryAffinity×
01Bunji GarlinMusic & Radio94.77×
02Chevrolet TraxCars & Mobility31.17×
03Chevrolet CruzeCars & Mobility30.82×
04Chevrolet EquinoxCars & Mobility26.46×
05Chevrolet TahoeCars & Mobility25.64×
06Chevrolet TraverseCars & Mobility25.61×
07Dodge DurangoCars & Mobility16.58×
08Cadillac EscaladeCars & Mobility15.12×
09Ford EscapeCars & Mobility14.53×
10Acura MDXCars & Mobility14.21×
11The Motorcycle Diaries (film)Movies & TV13.58×
12Honda PilotCars & Mobility12.14×
13Ford ExplorerCars & Mobility11.84×
14Front-wheel driveCars & Mobility10.74×
15Honda CR-VCars & Mobility9.89×
16Automatic transmissionCars & Mobility8.55×
17Chevrolet SilveradoCars & Mobility8.51×
18Full-size carCars & Mobility8.06×
19AutotraderCars & Mobility5.32×
20Discount TireShopping4.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chevrolet Suburban audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chevrolet Suburban audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.50×
PatriotismCONSERVATISM2.17×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chevrolet Suburban audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
CreativityOPEN0.83×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chevrolet Suburban have in United States?

Chevrolet Suburban has an estimated audience of 1,220,754 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Chevrolet Suburban fans?

22.9% of Chevrolet Suburban fans are female, 77.1% are male, with an average age of 41.4 years.

03

Which brands do Chevrolet Suburban fans like most?

Chevrolet Suburban fans show strongest brand affinity for Chevrolet Tahoe (25.64×), Chevrolet Equinox (26.46×), and Front-wheel drive (10.74×) over the country average.

04

Where do Chevrolet Suburban fans live in United States?

Chevrolet Suburban fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chevrolet Suburban fans also like?

Beyond Chevrolet Suburban itself, the audience over-indexes on Chevrolet Equinox (26.46×), Front-wheel drive (10.74×), Chevrolet Trax (31.17×), and Cadillac Escalade (15.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Chevrolet Suburban audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Suburban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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